Barbie® Celebrates ‘Sheroes’ at the Variety Power of Women Luncheon
24 Abril 2015 - 10:30AM
Business Wire
Honorees Include Ava DuVernay, Emmy Rossum, Eva
Chen, Kristin Chenoweth, Sydney "Mayhem" Keiser and Trisha
Yearwood
Today Barbie® is honoring six Sheroes, female heroes who inspire
girls by breaking boundaries and expanding possibilities for women
everywhere. These women are being honored by Barbie at the Variety
Power of Women Luncheon in New York City with a one-of-a-kind doll
created in their likeness.
Barbie® recognizes six Sheroes, female
heroes who inspire girls by breaking boundaries and expanding
possibilities for women everywhere. These extraordinary role models
that include Trisha Yearwood, Sydney “Mayhem” Keiser, Emmy Rossum,
Ava DuVernay, Kristin Chenoweth and Eva Chen have been honored with
a one-of-a-kind doll in their likeness (from left to right).
(Photo: Business Wire)
For more than five decades, Barbie has encouraged girls to dream
and imagine themselves as everything from a mermaid to a movie
star, a fairy to a fashionista and a princess to a president.
Embodying the empowerment message the brand stands behind, Barbie
is honoring these Sheroes who, like Barbie, have broken boundaries,
challenged gender norms and proven girls can be anything they want
to be.
These female heroes will be honored in a way that is unique to
the Barbie brand, with a one-of-a-kind doll in their likeness. The
Barbie 2015 Sheroes are:
- Ava DuVernay: Director of the
Academy Award Best Picture nominee, SELMA, and founder of
African-American Film Festival Releasing Movement,
which provides opportunities and resources to underrepresented
filmmakers.
- Emmy Rossum: Golden Globe®
nominated actress and spokesperson for Best Friends Animal Society,
the only national animal welfare organization dedicated exclusively
to ending the killing of dogs and cats in America's shelters and a
leader in the no-kill movement.
- Eva Chen: Breaking boundaries by
bringing inspiration to print as the youngest appointed female
Editor-in-Chief of a national fashion magazine, Lucky.
- Kristin Chenoweth: An
inspiration on Broadway and beyond, the Emmy® and Tony Award®
nominee and winner also founded the Kristin Chenoweth Art &
Education Fund volunteering with young talent in the arts.
- Sydney “Mayhem” Keiser: Five
year-old fashion designer with work appearing in Vogue and signed
on with major national fashion brand, J.Crew, for the collection
'Little Mayhem for J.Crew’ launching in June.
- Trisha Yearwood: A woman with
many super powers, succeeding as an award-winning Country artist,
best-selling author, Food Network host and entrepreneur.
Following the awards ceremony, each Shero will auction off their
doll to benefit a charity of her choice.
“Barbie has always represented that girls have choices, and this
Spring we are proud to honor six Sheroes who through their trade
and philanthropic efforts are an inspiration to girls,” said Evelyn
Mazzocco, General Manager Barbie. “Started by a female entrepreneur
and mother, this brand has a responsibility to continue to honor
and encourage powerful female role models who are leaving a legacy
for the next generation of glass ceiling breakers.”
The Shero celebration is a continuation of Barbie taking on a
super hero role both literally and figuratively. Barbie set out to
find what kind of Superheroes girls wanted and delivered a
character uniquely for them in the Barbie™ in Princess Power
property.
The Shero celebration will culminate on National #Shero Day,
Monday, April 27, where fans will have the opportunity to pay
tribute to the Shero who has empowered them using #Shero #BeSuper
and tagging @Barbie via Twitter, Instagram or Facebook.
About Mattel
The Mattel family of companies (Nasdaq: MAT) is a
worldwide leader in the design, manufacture and marketing of toys
and family products. Mattel's portfolio of best-selling brands
includes Barbie®, the most popular fashion doll ever produced, Hot
Wheels®, Monster High®, American Girl®, Thomas & Friends® and
Fisher-Price® brands, including Little People® and Power Wheels®,
MEGA® Brands, including MEGA BLOKS® and RoseArt®, as well as a wide
array of entertainment-inspired toy lines. In
2013, Mattel was named one of the "World's Most Ethical
Companies" by Ethisphere Magazine and in 2014 ranked No.
5 on Corporate Responsibility Magazine's "100 Best
Corporate Citizens" list. With worldwide headquarters in El
Segundo, Calif., Mattel's companies employ nearly 30,000
people in 40 countries and territories and sell products in more
than 150 nations. At Mattel, we are Creating the Future of
Play. Visit us
at www.mattel.com,www.facebook.com/mattel or www.twitter.com/mattel.
©2015 Mattel. All Rights Reserved.
MAT-B
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20150424005156/en/
Mattel, Inc.Michelle Chidoni,
310-252-3921michelle.chidoni@mattel.comorMarissa Beck,
310-252-4974marissa.beck2@mattel.com
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