NEW YORK, April 4, 2016 /PRNewswire/ -- Today,
Fisher-Price, a leader in early childhood development and one of
Mattel, Inc.'s leading brands, announced the appointment of
renowned potter, designer and author Jonathan Adler as Creative Director. This
appointment furthers the brand's business strategy to
elevate its appeal with millennial parents through unique
collaborations.
Experience the interactive Multimedia News Release here:
http://www.multivu.com/players/English/7802551-fisher-price-jonathan-adler/
"Fisher-Price is an iconic and beloved global brand and it has
been a dream to collaborate with them. My goal is to marry
modern design with the brand's expertise in early childhood
development," said Jonathan Adler.
"Babies – and parents – deserve baby gear and toys as stylish
as they are."
In a multi-year agreement, Adler is consulting on style
direction for Fisher-Price to be interpreted and applied by
internal designers and external consumer products partners for
children ages zero-to-five years old. His work will debut this fall
in Fisher-Price baby gear, newborn toys, crib bedding, nursery
décor and infant apparel, and his impact will be seen more broadly
in 2017.
"Jonathan's influence will bring a modern sensibility to our
iconic design," said Jean McKenzie,
Executive Vice President of Fisher-Price Global Brands. "While
staying true to what we've always stood for– enriching
developmental play, quality and safety – we are contemporizing
form, function and style to write a new chapter in our brand
history."
To learn more about the partnership and view a behind-the-scenes
look at the exciting collaboration visit
www.fisher-price.com/jonathanadler.
About Fisher-Price
In 1931, Herman Fisher and Irving
Price embarked on a journey to change the toy industry.
Their goal: creating playthings that inspire a child's development.
More than 85 years later, Fisher-Price remains deeply rooted in the
belief that play is the way children learn best. To this day,
understanding the importance of play in building a child's skills
is the fundamental principle, as the company strives to enrich the
lives of families with young children around the globe. United by
the passion for a child's safe care and development at each age and
stage, the people of Fisher-Price work tirelessly to bring families
the best toys and baby products in the world. Some of the company's
best-known brands include Laugh & Learn®, Little People®, Power
Wheels®, and Imaginext®, and it's also a leading developer of
character-based toys for children's programming such as Thomas
& Friends™, Blaze and the Monster Machines and Mickey Mouse
Clubhouse. Fisher-Price is a subsidiary of Mattel, Inc.
(NASDAQ: MAT). For more information, visit www.fisher-price.com
(U.S.) and www.fisher-price.ca (Canada) or connect with Fisher-Price on
Instagram, YouTube, Facebook, Twitter or Pinterest.
About Jonathan
Adler
Jonathan Adler
is dedicated to bringing Modern American Glamour to your life.
There are more than 25 Jonathan Adler stores worldwide, a thriving
e-commerce site, and a wholesale business boasting over 1,000
locations globally. His roots as an artist and sculptor continue to
influence his brand of home accessories, which includes decorative
objects, tabletop collections, bedding, bath accessories, candles,
furniture, rugs, pillows, lighting and more. Adler is the author of
the Happy Chic book series. He lives in New York City with his partner, Barneys New
York Creative Ambassador, Simon
Doonan.
Contacts:
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Fisher-Price
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Fisher-Price
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Brenda
Andolina
|
Amber
Pietrobono
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716-989-7568
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716-255-5251
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Brenda.andolina@mattel.com
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amber.pietrobono@mattel.com
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SOURCE Fisher-Price