Mattel and Gap Announce New Partnership
19 Abril 2023 - 12:00PM
Business Wire
Gap x Barbie Collection to launch as first
reveal, celebrating the spirit of inclusivity and individuality
Today, Mattel, Inc. (NASDAQ: MAT) and Gap announced a new
apparel collaboration inspired by Mattel’s portfolio of brands and
Gap’s signature icons that have dressed generations since 1969.
The first of many upcoming Gap x Mattel product drops will be
the Gap x Barbie collection – an offering of tees, skirts, logo
hoodies, denim, button-downs and accessories as well as pet apparel
– all designed on Gap’s product icons featuring classic Barbie®
branding and Gap’s signature arch typeface. Starting May 23, the
Gap x Barbie collection will be available for the entire family to
shop on gap.com and in select Gap stores globally, with select
styles offered through Mattel Creations, Mattel’s collector and
direct-to-consumer platform.
Additional Gap x Mattel collaborations will be unveiled later
this year, including apparel based on the #1 selling toy in the
world, Hot Wheels.* Gap credit card holders will have the
opportunity to access and shop collections online prior to their
official launch dates.
“We are excited to partner with Gap to combine Mattel’s iconic
brand portfolio with Gap’s signature products,” said Josh
Silverman, Chief Franchise Officer and Global Head of Consumer
Products at Mattel. “We look forward to working together to offer
our fans fun, quality clothing for the entire family, plus a new
way to embrace their favorite Mattel brands, franchises, characters
and stories.”
“Gap’s partnership with Mattel represents two iconic brands
collaborating on products that customers can wear as a family, pets
included, and have fun,” said Christopher Goble, Head of
Merchandising at Gap. “Each launch will celebrate our optimistic
spirit of individuality and connection through creative expression
and play. I can’t wait for people around the world to create
memories with Gap x Mattel.”
To stay up to date with news related to the Gap x Barbie
collection and future Gap x Mattel products, follow @Mattel,
@Barbie, @gap and @gapkids on Instagram and Facebook.
*Source: Circana/Retail Tracking Service/G11/JAN-DEC 2022/Total
Toys/Projected USD
About Mattel
Mattel is a leading global toy company and owner of one of the
strongest catalogs of children’s and family entertainment
franchises in the world. We create innovative products and
experiences that inspire, entertain, and develop children through
play. We engage consumers through our portfolio of iconic brands,
including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®,
Thomas & Friends®, UNO®, Masters of the Universe®, Monster
High® and MEGA®, as well as other popular intellectual properties
that we own or license in partnership with global entertainment
companies. Our offerings include film and television content,
gaming and digital experiences, music, and live events. We operate
in 35 locations and our products are available in more than 150
countries in collaboration with the world’s leading retail and
ecommerce companies. Since its founding in 1945, Mattel is proud to
be a trusted partner in empowering children to explore the wonder
of childhood and reach their full potential. Visit us online at
mattel.com.
About Gap
Gap is an authority on modern American style. Founded in San
Francisco in 1969, Gap continues to build on its heritage grounded
in denim and khakis made through Washwell, Gap’s water-saving
program that uses at least 20 percent less water compared to
conventional garment-wash methods. Gap is a lifestyle brand that
includes adult apparel and accessories, Gap Kids, babyGap, Gap
Maternity, Gap Body, GapFit, and Gap Home collections. The brand
connects with customers online and in company-operated and
franchise retail locations globally, and also serves
value-conscious customers with exclusively designed collections for
Gap Outlet and Gap Factory Stores. Gap is the namesake brand for
leading global specialty retailer, Gap Inc. (NYSE: GPS) which
includes Old Navy, Gap, Athleta and Banana Republic brands. For
more information, please visit www.gapinc.com
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Mattel Casey McDonald Casey.Mcdonald@mattel.com
Niki Kazakos Niki.Kazakos@mattel.com
Gap Jenna Stone Jenna_Stone@gap.com
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