Shoe Carnival Blazes into Back-to-School with Terry Crews as New “Spokesfeet” and a Chance at Over $1 Million in Cash and Prizes in New Megastar Giveaway
01 Agosto 2023 - 10:00AM
Business Wire
New campaign highlights the retailer’s ability
to pass big savings onto customers by only paying for a part of the
famous actor – his feet
Shoe Carnival, Inc. (Nasdaq: SCVL), a leading retailer of
footwear and accessories for the family, has launched a new
back-to-school campaign with actor, television host, and
entrepreneur Terry Crews that kicks off the company’s biggest
season of savings on top footwear brands, customer giveaways and
community giving.
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the full release here:
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As the new face of Shoe Carnival's
creative back-to-school campaign - "Spokesfeet" - Terry Crews is
kicking off the company's biggest season of savings on top footwear
brands, customer giveaways and community giving. (Photo: Business
Wire)
The tongue-in-cheek campaign features a different side of Crews,
famous for his megawatt smile and muscular physique. In his role as
“Spokesfeet” the spots feature Crews’ less famous – and less
expensive – feet, celebrating Shoe Carnival’s ability to pass
savings onto its customers with the best back-to-school deals on
top brands like Nike, HEYDUDE, adidas and more.
“Terry was a natural choice for our campaign,” said Mark Worden,
President and Chief Executive Officer of Shoe Carnival. “He grew up
in a family that, like Shoe Carnival customers, understood the
importance of value. Terry also shares our value of community
engagement, including his longtime relationship with our
back-to-school partner, the Boys & Girls Club of America.”
The collaboration with Shoe Carnival is a natural one for Crews,
who grew up in the Midwest and has focused much of his charitable
giving on youth causes.
“I’m thrilled to partner with Shoe Carnival to help put cool
shoes within reach for all families as they gear up for another
school year,” said Terry Crews. “Growing up in Flint, Michigan, I
know first-hand how important shoes are for kids and how much
saving on those shoes matters to hardworking families.”
The new campaign can be viewed here.
A Back-to-School Season Filled with Savings, Giveaways and
Giving Back
Shoe Carnival offers something for everyone this back-to-school
season with big savings in-store and online, chances to win cash
and prizes in-store every day, and a Round Up at the Register
program supporting the Boys & Girls Club of America (BGCA).
- Terry Crews Megastar Giveaway Shoe Carnival’s Terry
Crews Megastar Giveaway sweepstakes gives shoppers a chance to win
more than $1 million in cash and prizes. From July 18 – Sept. 5,
shoppers who purchase three or more pairs of shoes in any Shoe
Carnival store can spin the Spin ‘N Win Wheel for a chance at cash
and prizes including the grand prize, a $15,000 Cash Card and an
opportunity to meet Terry Crews in Los Angeles. For rules, visit
megastargiveaway.com.
- Round Up at the Register For the third consecutive year,
Shoe Carnival and its customers are supporting the Boys & Girls
Club of America (BGCA) through the retailer’s Round Up at the
Register giveback program which supports various community
organizations throughout the year. This back-to-school season Shoe
Carnival customers have the choice to roundup their total to the
nearest dollar at check-out to support the BGCA.
For more information about the back-to-school season at Shoe
Carnival visit shoecarnival.com.
About Shoe Carnival
Shoe Carnival, Inc. is one of the nation’s largest family
footwear retailers, offering a broad assortment of dress, casual
and athletic footwear for men, women and children with emphasis on
national name brands. As of May 24, 2023, the Company operates 398
stores in 35 states and Puerto Rico under its Shoe Carnival and
Shoe Station banners and offers shopping at www.shoecarnival.com
and www.shoestation.com. Headquartered in Evansville, IN, Shoe
Carnival, Inc. trades on The Nasdaq Stock Market LLC under the
symbol SCVL. Press releases and annual reports are available on the
Company's website at www.shoecarnival.com.
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