FLOR Returns to Modernism Week as a 2024 Premier Sponsor
28 Novembro 2023 - 11:02AM
Business Wire
Premium Area Rug Brand Will Mark 5th Year at
the Event with Launch of Collection Designed in Collaboration with
Trina Turk
FLOR®, a high-end area rug brand for homes,
offices, and every space in between, returns to Modernism Week 2024
as the Premier Sponsor for flooring solutions. The annual 11-day
event celebrates midcentury modern design, architecture, art,
fashion, and culture in Palm Springs, CA, and will take place from
February 15-25, 2024.
This year, beautiful and responsibly sourced
area rugs from FLOR will be featured at multiple Modernism Week
installations, including:
The Wexler ’54 Project by H3K Design: This is a
beautifully restored home by Wexler & Harrison in the Deepwell
Estates neighborhood of Palm Springs. FLOR joins H3K Design,
Baldwin, and Dunn-Edwards, among other partners, as the premier
flooring partner. Attendees can experience the space during
Modernism Week’s Featured Home Tour.
Modernism Week’s CAMP: FLOR is the featured flooring
partner at CAMP, the community and meeting place at Modernism Week.
Located in the Hyatt Palm Springs, CAMP is the center of the week’s
events, hosting exhibition booths, lectures, and activations
throughout the show.
Differing from previous years, FLOR also plans to launch a new
collection at Modernism Week: Trina Turk X FLOR. The new line is a
special collaboration with Trina Turk, the print and color
lifestyle brand heavily influenced by contemporary design with a
California feel. Products from the collection will be featured at
the Trina Turk boutique in Palm Springs and the Trina Turk Fashion
Show at Frank Sinatra’s Twin Palms Estate.
“We couldn’t be more excited to be a Premier Sponsor at
Modernism Week 2024,” says James Pope, General Manager at FLOR. “At
FLOR, innovative design is the foundation of what we do, and we’re
proud of our continued partnership with this world-class
celebration of midcentury modern design. This year will be even
more special with the launch of the Trina Turk X FLOR collection, a
one-of-a-kind collaboration we can’t wait to share.”
To learn more about FLOR, please visit:
https://www.flor.com/.
About FLOR
FLOR®, the specialty design brand of Interface®, has brought
high-end area rugs to homes, offices, and every space between since
2003. FLOR carpet tiles are beautiful, easy to install, and
responsibly sourced. Our customizable designs are engineered for
high-traffic spaces, from family rooms to conference rooms. For
more information, visit FLOR.com.
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Kelly Ronna Trevelino/Keller kronna@trevelinokeller.com
404-214-0722 x 107
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