From the first lap to the checkered flag, the
Un-carrier is delivering new 5G innovations for fans at the track
and watching at home, including new race views via 5G broadcast
cameras, race replays in the F1 Las Vegas app and more in its
second year as the exclusive wireless partner of the Las Vegas
Grand Prix
Ready, set, race! T-Mobile (NASDAQ: TMUS) announced today it's
going full throttle for the FORMULA 1 HEINEKEN SILVER LAS VEGAS
GRAND PRIX, delivering a full grid of new, innovative experiences —
many powered by T-Mobile’s leading 5G network — for fans whether
they’re at the track or tuning in from home. Here’s what fans can
expect during race weekend from Nov. 21 to 23:
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20241117822422/en/
T-Mobile to Debut New 5G-Fueled Fan
Experiences at FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX
(Graphic: Business Wire)
- Immersive 5G-Enhanced Camera Views. Fans tuning into the
race will enjoy first-person trackside and sweeping aerial views of
the race and Las Vegas thanks to new 5G-connected cameras and a
5G-connected drone.
- 5G-Powered Race Replays. In addition to giving fans a
360-degree tour of the Las Vegas Strip Circuit™ powered by
5G-connected cameras in the F1 Las Vegas app, T-Mobile's 5G network
is providing fans with instant race replays so they don’t miss a
second of the action. And, through the app, T-Mobile customers will
also enjoy exclusive views of every spin out, lead change and more
as another way the Un-carrier gives its customers the VIP treatment
with Magenta Status.
- Efficient, 5G-Optimized Event Operations. T-Mobile is
using 5G network slicing to enhance event operations by powering
all point-of-sale and ticketing transactions so fans can seamlessly
get into the event and make purchases without delay. The Un-carrier
is also unlocking rapid content delivery so photographers can
upload and share content with fans at race speed.
- T-Mobile Zone at Sphere and Exclusive VIP Access for
T-Mobile Customers. With nearly 25,000 visitors last year, the
T-Mobile Zone at Sphere is back and will feature performances from
Ludacris, Alesso, OneRepublic and more at the T-Mobile Stage. Plus,
T-Mobile customers can enjoy VIP vibes with the best views of all
the entertainment and live action on the track at Club
Magenta.
“At T-Mobile, we want to leverage our unique capabilities to
help our partners find new ways to innovate. Building on the
success of the inaugural Las Vegas Grand Prix race, we are shifting
things into high gear this year to go even further, beyond event
connectivity, to improve the fan experience and onsite operations
during race weekend,” said Mike Katz, President of Marketing,
Strategy and Products, T-Mobile. “Teaming up with LVGP, we're
creating new innovations to enhance the fan experiences, like
5G-powered broadcast cameras to give fans new angles of the action,
and optimizing event operations by giving photographers
lightning-fast content uploads and powering all point-of-sale and
ticketing transactions — all fueled by capabilities only available
at T-Mobile on our leading 5G network.”
5G-Connected Cameras Unlock Never-Before-Seen Views of the
Race
Fans tuning into the race will see brand new immersive views of
the race thanks to new 5G-connected cameras. The cameras will
include a 5G drone capturing sky views of the iconic Las Vegas
Strip, and roaming cameras at track level delivering first-person
views from across the circuit. Las Vegas Grand Prix partnered with
T-Mobile to enhance connectivity and will leverage network slicing
to support the data-intensive broadcast feeds, quickly and securely
transmitting large packets of data directly to the TV compound so
that producers can give fans new camera views on the live HD
broadcast.
Fans at the track will also enjoy new 5G camera angles in the
Las Vegas Grand Prix Campus Show, which will highlight the most
iconic moments throughout race weekend. Legendary racing
commentator Bob Varsha will host the Campus Show joined by a
stacked lineup of reporters and analysts to keep fans up to speed
on everything happening at the race. The production will leverage
network slicing to transmit new 5G camera views from the T-Mobile
Zone at Sphere and the F1 Paddock Club Rooftop, in addition to the
5G drone and track-level roaming cameras featured in the race
broadcast.
The F1 Las Vegas App Returns, Loaded with More 5G-Enhanced
Features
With nearly 120,000 downloads last year, the popular F1 Las
Vegas app presented by T-Mobile returns. Once again, fans can
explore the Las Vegas Strip Circuit™ with an interactive 360-degree
tour featuring high-definition views captured by 5G-connected
cameras. And new this year, fans can watch instant race replays, so
they won’t miss a moment of the excitement. Powered by T-Mobile's
5G network, fans will receive highlights and instant replays from
the action across the circuit. And T-Mobile customers get access to
exclusive replays of the action thanks to Magenta Status.
The F1 Las Vegas app, available on Android and iOS devices,
provides fans with everything they need for race weekend, including
tickets, schedules, navigation, detailed team and driver
information and more.
Efficient, 5G-Optimized Event Operations
Ahead of the inaugural race last year, T-Mobile laid the 5G
connectivity foundation, deploying a 5G hybrid network throughout
the Las Vegas Grand Prix Pit Building, team garages and fan zones,
along with T-Mobile Wi-Fi to support critical connectivity needs
for attendees, event staff and race teams. This means that all
attendees, T-Mobile customers or not, will be able to stay
connected with complimentary Wi-Fi as well.
At this year’s race, T-Mobile will leverage network slicing on
its 5G standalone network to power all payment processing and
ticket scanning at the event so fans can seamlessly get into their
ticketed zone and grab concessions and swag without delay. Event
photographers from Getty Images and other agencies will also use
network slicing to quickly transfer photos over T-Mobile's 5G
without having to make a pit-stop at a hard-wired connection,
allowing images to be delivered to clients and fans at race
speed.
Additionally, operations teams will use T-Mobile Push to Talk
for real-time, on-demand communication for event staff on and off
the course from set up through checkered flag.
T-Mobile Zone at Sphere and Exclusive VIP Access for T-Mobile
Customers
One of the most popular destinations for race fans last year,
the T-Mobile Zone at Sphere, is back with three nights of premier
performances at the T-Mobile Stage featuring Ludacris, Alesso,
OneRepublic and more. Plus, T-Mobile customers can enjoy the VIP
vibes with the best views of all the entertainment and live action
on the track at Club Magenta. The three-story lounge features
private bars, silent disco DJ performances, daily giveaways,
complimentary charging and more. All T-Mobile customers have access
to Club Magenta thanks to Magenta Status and can bring up to two
guests to share the experience.
More for Fans Around Las Vegas
Locals and visitors can stop by the T-Mobile Signature Store on
the Las Vegas Strip (3791 Las Vegas Blvd South) to take a lap
around the track in an interactive driving simulator and explore
race technology with an augmented reality experience featuring a
full-sized F1 car on Nov. 18-24 from 9 a.m. to 9 p.m. PT. And
between Nov. 19-20, fans at the store can enter for a chance to win
tickets to the race. An F1 driver will make an appearance to meet
fans Nov. 19 at 4:45 p.m. PT, and on Nov. 20 at 12 p.m. PT, the
first 500 T-Mobile customers in line can grab a free hat from the
exclusive T-Mobile X Race Service limited-edition merch drop.
Fans can visit T-Mobile's hub at the F1 Las Vegas Grand Prix Fan
Experience (Nov. 22-23 from 10 a.m. PT to 6 p.m. PT) and the
Venetian Expo Hall (Nov. 21-23 from 12 p.m. PT to 8 p.m. PT) to
create a custom virtual photo of themselves inside a McLaren driver
suit, grab free swag, charge devices and more.
T-Mobile customers can also grab a free T-Mobile X McLaren F1
hat through T-Mobile Tuesdays in the T-Life app starting Nov. 19
and redeem at participating T-Mobile stores in the area, while
supplies last.
Plus, T-Mobile customers will be covered with robust 5G coverage
across the race circuit, grandstands and Las Vegas Strip. According
to a new report from Opensignal, T-Mobile once again has the
fastest download speeds and the most available 5G network across
the event footprint.
T-Mobile is the leader in 5G, delivering America’s largest,
fastest and most awarded 5G network. The Un-carrier’s 5G network
covers more than 330 million people across 2 million square miles.
More than 300 million people nationwide are covered by T-Mobile’s
super-fast Ultra Capacity 5G with over 2x more square miles of
coverage than similar mid-band 5G offerings from the Un-carrier’s
closest competitors.
To learn more about T-Mobile at the Las Vegas Grand Prix, visit
https://www.t-mobile.com/LVGP.
Follow @TMobileNews on X, formerly known as Twitter, to stay up
to date with the latest company news.
See 5G device, coverage, & access details at T-Mobile.com.
Free hat: Ltd-time offer while supplies last. Qual’g plan req’d.
See T-Mobile Tuesdays app for details. Driving challenge is limited
to registered participants on a first-come, first-served basis as
space allows.
About T-Mobile
T-Mobile US, Inc. (NASDAQ: TMUS) is America’s supercharged
Un-carrier, delivering an advanced 4G LTE and transformative
nationwide 5G network that will offer reliable connectivity for
all. T-Mobile’s customers benefit from its unmatched combination of
value and quality, unwavering obsession with offering them the best
possible service experience and undisputable drive for disruption
that creates competition and innovation in wireless and beyond.
Based in Bellevue, Wash., T-Mobile provides services through its
subsidiaries and operates its flagship brands, T-Mobile, Metro by
T-Mobile and Mint Mobile. For more information please visit:
https://www.t-mobile.com
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version on businesswire.com: https://www.businesswire.com/news/home/20241117822422/en/
Media Contact T-Mobile US, Inc. Media Relations
MediaRelations@t-mobile.com
Investor Relations Contact T-Mobile US, Inc.
Investor.Relations@t-mobile.com https://investor.t-mobile.com
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