Whole-home batteries, cozy living and home
libraries are emerging trends, according to Zillow
data
SEATTLE, Nov. 11,
2024 /PRNewswire/ -- Zillow® is unveiling its
data-driven predictions for the trends that will define our homes
in the new year. In 2025, homeowners and buyers will blend the
latest technology with nostalgic, old-world charm to create
comfortable, sustainable and climate-resilient homes. That means
features such as whole-home batteries and EV chargers will coexist
with cozy home libraries, vintage fixtures and 19th-century
sculleries.
"Technology has enabled homeowners to live more sustainably and
more affordably, which is a growing priority for prospective
buyers," said Amanda Pendleton,
Zillow's home trends expert. "Energy-efficient and
climate-resilient home features are quickly gaining popularity as
homeowners look to keep costs down, including insurance costs. At
the same time, a home is not just a checklist of practical
features, it's a feeling. Homeowners and buyers today are looking
to the past to create a sense of warmth, character and comfort in
even the most high-tech environments."
Zillow identified five emerging trends by looking at hundreds of
home features and design styles mentioned in millions of for-sale
listings in 2024, then identified the keywords showing up far more
frequently than a year ago. When certain features appear in a
rising share of listings, it's a signal that they are in demand and
desirable to a buyer. Real estate agents are uniquely attuned to
what buyers want, and savvy agents will highlight those features
when marketing a home for sale.
Electric features: Today's home buyers are looking to
live their values, seeking out homes with sustainable and
environmentally friendly features. Mentions of whole-home batteries
have surged by 62% since last year, the fastest-growing feature in
this year's analysis. Whole-home batteries store excess energy from
solar panels, acting as a generator during a power outage or when
the sun isn't shining. Solar panels are appearing 18% more often in
for-sale listings on Zillow, as are the terms "sustainable" and
"green."
It's not just solar power. Electric vehicle (EV) chargers are
appearing in 34% more for-sale listings on Zillow today than a year
ago. And electric ranges are gaining traction, too. Mentions of
induction cooktops are up 5%.
Cozy vibes: The term "cozy" is no longer a negative real
estate euphemism — it's a sought-after design trait. Listings
mentioning "cozy" have increased by 35% compared to last year. Yes,
home buyers are embracing smaller, cozier spaces for affordability
and sustainability, and rejecting the cavernous open floor plans
and pandemic-era need for more and more space. The great room has
been replaced by smaller, cozier, color-saturated rooms that serve
a specific purpose, such as dens and dining rooms.
Old-world comeback: Move over, Grand Millennial style.
2025 is set to go full granny, with floral patterns, tapestries,
antique furnishings and chintz making a strong return. Nostalgia is
a growing trend, appearing in 14% more listings than in 2023, while
"vintage" mentions are up by 9%. Additionally, bibliophilic decor
and home libraries are on the rise, showing up 22% more frequently
in listings on Zillow. The Victorian-era scullery is also making a
21st-century comeback. This second kitchen, or back kitchen, where
entertainers can hide the dirty work of meal prep and cleanup, is
appearing in 8% more listings today than a year ago.
Climate resiliency: With climate-related disasters
becoming more frequent, sellers are highlighting features that
offer some degree of protection, and buyers are seeking them out.
Zillow research finds that 86% of recent home buyers say it's very
important that a home have at least one climate-resilient
feature.
The share of for-sale listings on Zillow that mention flood
barriers is up 22% compared to last year, seismic retrofitting is
up 20%, and references to water catchment systems are up 19%.
Drought-resistant turf yards are showing up 14% more often compared
to a year ago.
Spa-inspired wet rooms: This luxurious design element,
most often found in high-end hotels, is the latest spa-inspired
upgrade to start showing up in homes. A wet room combines the
shower and bathtub into one waterproof space without the usual
shower curb or enclosure. Wet rooms are being featured 19% more
often in listings on Zillow.
This 2025 bathroom trend is part of a growing emphasis on
wellness design. As buyers become increasingly attuned to the ways
their home impacts their physical and mental well-being, the share
of for-sale listings that mention wellness features is up 16%
compared to last year.
About Zillow Group
Zillow Group, Inc. (Nasdaq: Z and
ZG) is reimagining real estate to make home a reality for more and
more people. As the most visited real estate website in
the United States, Zillow and its
affiliates help people find and get the home they want by
connecting them with digital solutions, dedicated partners and
agents, and easier buying, selling, financing, and renting
experiences.
Zillow Group's affiliates, subsidiaries and brands include
Zillow®, Zillow Premier Agent®, Zillow Home Loans℠, Zillow
Rentals®, Trulia®, Out East®, StreetEasy®, HotPads®, ShowingTime+℠,
Spruce®, and Follow Up Boss®.
All marks herein are owned by MFTB Holdco, Inc., a Zillow
affiliate. Zillow Home Loans, LLC is an Equal Housing Lender, NMLS
#10287 (www.nmlsconsumeraccess.org). © 2024 MFTB Holdco, Inc., a
Zillow affiliate.
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SOURCE Zillow Group, Inc.