IFF To Open New State-of-the-Art Center for Innovation in Shanghai
30 Julho 2024 - 10:00PM
Business Wire
The Shanghai Creative Center positions the Company to capture
greater share of the Asian market.
IFF (NYSE: IFF), a global leader in food and beverage, home and
personal care, scent, and health—today announced that it aims to
complete the renovation and expansion of its facilities in Shanghai
Hongqiao Airport Business Park, Shanghai, China. The site will be
fully operational by the end of August 2024. The 16,000
square-meter site, named “Shanghai Creative Center,” is IFF’s
largest in Asia. The project is designed to drive the development
of innovative solutions across the IFF portfolio in China and the
Greater Asia market, further strengthening its global leadership in
fragrances, flavors, functional ingredients, and bioscience-based
portfolios.
“The Shanghai Creative Center will bring together capabilities
across IFF, all in one location, enabling us to improve our
delivery of end-to-end solutions for customers in Asia and around
the world,” said Erik Fyrwald, IFF chief executive officer. “This
was a natural next step following the opening of our Singapore
Innovation Center in 2022 and reaffirms our dedication to advancing
innovation in Asia.”
IFF first entered the Chinese market in 1981, becoming the
fragrance and flavor industry’s first multinational to establish a
footprint and to set up a factory. The newly renovated site signals
the importance of the Asia region to IFF, globally. Today, China is
one of the most important markets for flavors and fragrances with
high potential for growth. Furthermore, the region’s demand for
bioscience-based products is rapidly accelerating, as consumers
increasingly seek options for greater longevity and healthy
lifestyles. IFF’s deep knowledge and experience in these sectors,
coupled with this investment in the innovation center, positions
the Company to offer differentiated products to market quickly and
effectively to support its customers’ brand growth strategies in
China.
"IFF has a long track-record of partnering with our customers to
create successful solutions that meet their consumers’ needs," said
Ana Paula Mendonça, IFF Scent president. "The Shanghai Creative
Center will foster outstanding ideation, supporting the art of
taste, biotech, and perfumery, for even more out-of-the-box
innovation across our portfolio."
Designed with collaboration and co-creation at its core, the
Shanghai Creative Center is poised to become a hub for technical
synergy and sensory exploration. The facilities will include an
open-office layout, a sensory science center, a Scent creative
center, and state-of-the-art labs set up for creation, design, and
product analysis, fostering an environment where all technical
disciplines converge. The site’s culinary demo kitchen and the
pioneering instant noodle pilot line underscore its vision of
culinary innovation. The center also features an exclusive fine
fragrance area dedicated to the art of perfumery, and a
groundbreaking 360° digital space, offering an immersive olfactory
experience that bridges the physical and digital realms, setting
the stage for live-streaming educational workshops.
This multifaceted approach not only empowers perfumers and
flavorists to craft new sensory delights but also strategically
positions the center to meet the nuanced tastes of Chinese
consumers, serving local, regional, and international markets.
To learn more about IFF innovation programs click here.
Cautionary Statement under the Private Securities Litigation
Reform Act of 1995
This press release contains “forward-looking statement” within
the meaning of the federal securities laws, including Section 27A
of the Securities Act, and Section 21E of the Securities Exchange
Act of 1934, as amended (the “Exchange Act”). Forward-looking
statements often address expected future business and financial
performance and financial condition, and often contain words such
as “expect,” “anticipate,” “intend,” “plan,” “believe,” “seek,”
“see,” “will,” “would,” “target,” similar expressions, and
variations or negatives of these words. Forward-looking statements
by their nature address matters that are, to different degrees,
uncertain, such as statements about the transaction and the
expected timetable for completing the transaction. The
forward-looking statements included in this release are made only
as of the date hereof, and we undertake no obligation to update the
forward-looking statement to reflect subsequent events or
circumstances.
Welcome to IFF
At IFF (NYSE: IFF), an industry leader in food, beverage,
health, biosciences and scent, science and creativity meet to
create essential solutions for a better world – from global icons
to unexpected innovations and experiences. With the beauty of art
and the precision of science, we are an international collective of
thinkers who partners with customers to bring scents, tastes,
experiences, ingredients and solutions for products the world
craves. Together, we will do more good for people and planet. Learn
more at iff.com, Twitter, Facebook, Instagram and LinkedIn.
©2024 International Flavors & Fragrances Inc. (IFF). IFF,
the IFF Logo, and all trademarks and service marks denoted with ™,
SM or ® are owned by IFF or affiliates of IFF unless otherwise
noted. All Rights Reserved.
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Media Relations: Paulina Heinkel 332.877.5339
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Investor Relations: Michael Bender 212.708.7263
Investor.Relations@iff.com
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