LAS VEGAS, July 17, 2012 /PRNewswire/ -- MGM Resorts
International's (NYSE: MGM) premier loyalty program,
Mlife (www.mlife.com), has announced two new
relationships to help personalize the way it rewards members for
the use of mobile technology and social networking. M life is
working with Visa Inc., a leading global payments technology
company, and Topguest, a product of Switchfly, Inc. that enables
loyalty programs to reward members for sharing on social
networks.
By rewarding M life members with Tier Credits for social
engagement and with timely, pertinent offers when using their
enrolled Visa card, M life delivers even more reasons to sign up
for free and start enjoying VIP access and experiences within the
"Astonishing World of MGM Resorts International."
M life Mobile Offers with Visa
With Visa's real-time messaging technology, M life Mobile Offers
provide personalized offers from MGM Resorts' destinations in
Las Vegas for Visa account holders
who opt into the program. Visa account holders may visit
www.visa.com/mlife and enroll their eligible Visa account and
mobile phone number. Once enrolled, members may receive offers to
enhance their Las Vegas experience
via SMS text to their mobile phones. For example, when members make
a hotel reservation via online or phone for Excalibur using their
enrolled Visa account, they may receive an SMS text with a special
show ticket offer and link for advance purchase. While shopping in
Las Vegas with their enrolled Visa
card, members may receive offers relevant to their interests.
Ticket purchases for Bellagio's exquisite "O" by Cirque du Soleil
may trigger an offer for a pre-theatre dinner at the resort's
renowned restaurant Le Cirque; a retail purchase at ARIA could
result in an unbeatable deal on designer jeans at ARIA Men's, or
rejuvenating at the spa may prompt an offer to use that new-found
energy at a nightclub. M life Mobile Offers put the offers in
hand.
M life Mobile Offers will launch later this year at Beau Rivage
in Biloxi, Miss.; Gold Strike in
Tunica, Miss.; and MGM Grand
Detroit.
M life Social Rewards with Topguest
Through a relationship with Topguest, a product of Switchfly,
Inc., M life now rewards members for sharing their MGM Resorts'
adventures via popular social networks. Members who link their
social media accounts will receive 500 M life Tier Credits when
they virtually check in with Facebook Places or Foursquare, post a
location-tagged tweet to Twitter, or share an Instagram photo from
participating MGM Resorts' venues on
the Las Vegas Strip; in Biloxi,
Miss.; Tunica, Miss.; or
Detroit. Members can earn 500 Tier
Credits per resort per day. In Las
Vegas, they can earn up to 6,000 credits if they visit all
12 participating properties in a day, allowing members to advance
more quickly to the next Tier Level, each level providing
additional benefits. Note, a maximum of 7,500 Tier Credits per
quarter, with a possible total of 30,000 each year, may be earned
through social engagement.
"Through these strategic marketing relationships, we've enabled
M life to identify and reward engaged members, whether they are at
one of our resorts or interacting with us on their mobile phones
and social networks," said Bill
Hornbuckle, Chief Marketing Officer for MGM Resorts
International. "These new relationships enhance members' travel
experiences, recognize their loyalty and reward them for it."
Working with Visa and Topguest underscores M life's recently
announced enhancement to reward members for enjoying its resorts,
restaurants, shows, spas, nightclubs and more. No longer just for
casino customers, M life now provides all guests with high roller
treatment simply by joining.
Travelers ready to plan a trip should visit the redesigned
mlife.com to create the ultimate vacation. The
site allows for easy bundling of favorite experiences across MGM
Resorts' 15 properties into a single itinerary, which then can be
booked all at once, or any portion of it, with one click.
Leveraging the growing trend of social sharing, mlife.com
integrates a new functionality to create a shareable virtual
itinerary with friends and family so they easily can book the same
trip or provide suggestions for additional activities. For example,
a maid-of-honor planning a "last fling before the ring" can build
an epic Vegas trip and e-mail it to friends across the country.
Attendees can simply "join" the trip to easily book the same
itinerary. Those who join M life for free are able to take
advantage of exclusive offers and experiences.
For additional information and high-resolution images of M
life, please click here.
M life Resources:
- Register for M life: www.mlife.com
- Enroll Your Eligible Visa Card: www.visa.com/mlife
- Register Your Social Media Accounts with Topguest:
www.topguest.com/mlife
- Become a Fan on Facebook: www.facebook.com/MlifeRewards
- Follow Us on Twitter: www.twitter.com/mlife
- M life Mobile App: http://mgmresorts.com/mobile/mlife.aspx
- FAQs: https://www.mlife.com/booking/faq
- One-stop Location for All Available Resources:
http://multivu.com/46350-m-life
SOURCE MGM Resorts International