BURLINGAME, Calif. and
LAS VEGAS, Nov. 6, 2013 /PRNewswire/
-- PLAYSTUDIOS today announced the global release of
myVEGAS Slots for iOS and Android – the first mobile game
offering real-world rewards to players. This move brings the proven
success of PLAYSTUDIOS' social casino gaming model from the
web to mobile devices. More than 100,000 players have already
redeemed over $10 million worth of
real-world rewards as part of the program offering on the web.
PLAYSTUDIOS expects to increase its market reach by 200
percent with the launch of myVEGAS Slots for mobile devices.
myVEGAS also added four new Rewards Program partners to the
roster, including Cirque du Soleil, House of Blues, Sugar Factory
and the Las Vegas Monorail Company.
To view the multimedia assets associated with this release,
please click:
http://www.multivu.com/mnr/64309-playstudios-launches-myvegas-slots-ios-android-facebook-app-goes-mobile
(Photo: http://photos.prnewswire.com/prnh/20131106/MM10635 )
"We're excited to bring our unique blend of compelling games and
real-world rewards to mobile players everywhere. Nothing in the
Apple or Android marketplaces captures the fun and value of
Las Vegas as faithfully as
myVEGAS. Now mobile players everywhere can enjoy the
aspiration, entertainment, status, and comps that make Las Vegas so great," said Andrew Pascal, Founder, President and Chief
Executive Officer of PLAYSTUDIOS. "Launching our new app is
a huge step forward for us as we connect with a rapidly expanding,
increasingly global, mobile audience."
Tom Mikulich, Senior Vice
President of Business Development for MGM Resorts International,
said, "MGM Resorts International is focused on providing memorable
customer experiences through our world-class resorts, restaurants,
and shows. The mobile launch of myVEGAS Slots represents a
significant opportunity for our rewards partners within M life. It
allows us to provide a unique and accessible way for our customers
to engage with brands they already love – and to discover new ones
that will equally delight."
myVEGAS Slots is a free-to-play mobile casino gaming
destination, developed by PLAYSTUDIOS. Players can earn
points by playing a wide variety of slot games, including
Mirage, Excalibur, New York New
York, Frontier Fortune, Pirates Cove, Luxor and more. In
each game, audiences play for the chance to accrue chips, loyalty
points, status and real-world rewards. In addition, players can
earn special bonuses by advancing through their own virtual Vegas
by completing fun challenges, puzzles and battle rounds.
PLAYSTUDIOS has captured the essence of Las Vegas by offering an expansive collection
of real-world rewards from a variety of resort, entertainment, and
leisure companies. myVEGAS is the only casino game
destination where players can redeem points for free Las Vegas rooms, meals, show tickets and more
from some of the hottest resorts in town, including Bellagio, ARIA,
MGM Grand, Mandalay Bay, The Mirage, Monte Carlo, New
York-New York, Luxor, Excalibur and Circus Circus.
PLAYSTUDIOS carefully curates the collection of partners
and rewards that are offered to its players, ensuring that each
reward fits the vision and market positioning of the game. For this
reason, the company is thrilled to welcome Cirque du Soleil, House
of Blues, Sugar Factory, and Las Vegas Monorail to its
portfolio.
For additional myVEGAS Rewards Program information,
please visit: http://www.myvegas.com.
To learn more and download the mobile apps, visit:
- Google Play:
https://play.google.com/store/apps/details?id=com.playstudios.myvegas&hl=en
- iTunes App Store:
https://itunes.apple.com/us/app/myvegas/id714508224?mt=8
About PLAYSTUDIOS
PLAYSTUDIOS is a developer of engaging casual games for the
world's largest social and mobile platforms. Founded by a team
of experienced gaming and technology entrepreneurs,
PLAYSTUDIO's first free-to-play application, myVEGAS,
combines the best elements of popular casual games with established
gambling mechanics. Players enjoy an ever-growing collection of
slot and table games and the opportunity to earn an unprecedented
selection of valuable, real-world rewards. In creating
myVEGAS, PLAYSTUDIOS has partnered with a
collection of leisure and entertainment companies, such as MGM
Resorts International and its portfolio of the most recognized
resorts in the industry, including Bellagio, ARIA, MGM Grand,
Mandalay Bay, The Mirage, Monte
Carlo, New York-New York,
Luxor, Excalibur and Circus Circus.
About MGM RESORTS INTERNATIONAL
MGM Resorts International (NYSE: MGM) is one of the world's leading
global hospitality companies, operating a portfolio of destination
resort brands including Bellagio, MGM Grand, Mandalay Bay and The
Mirage. The Company also owns 51% of MGM China Holdings Limited,
which owns the MGM Macau resort and casino and is in the process of
developing a gaming resort in Cotai, and 50% of CityCenter in
Las Vegas, which features ARIA
Resort & Casino. For more information about MGM Resorts
International, visit the Company's website at
www.mgmresorts.com.
ABOUT THE HOUSE OF BLUES
With 38 owned/operated clubs and theaters, The House of Blues
Entertainment portfolio, a division of LiveNation, is wide-ranging
including the legendary Fillmores and the intimate House of Blues
clubs throughout the United
States. House of Blues Entertainment is the country's
pre-eminent live music venue collection featuring state-of-the-art
sound and lighting technology in one-of-a-kind custom designed
environments aimed to bring fans and artists together in
unparalleled musical environments.
ABOUT THE LAS VEGAS
MONORAIL
The Las Vegas Monorail is a quick and convenient connection to the
Las Vegas Strip, linking riders to the city's world-class
restaurants, shows, shops, clubs, hotels and casinos. In just 15
minutes, Monorail riders can travel the length of the legendary Las
Vegas Strip in a safe, clean and climate-controlled environment –
without the hassles of traffic or wasted time. The Las Vegas
Monorail system has seven stations: MGM Grand; Bally's/Paris Las
Vegas; Flamingo/Caesars Palace; Harrah's/The Quad; Las Vegas Convention Center; LVH Hotel &
Casino; and Sahara Avenue. As Las
Vegas' "green" transportation system, the Monorail's
electric, zero-emission trains deliver customers to their
destinations quickly and comfortably. For more information on the
Las Vegas Monorail or where to purchase tickets, call
866-4-MONORAIL / 866-466-6672; visit lvmonorail.com; or pick up a
Monorail Magazine, available at all Monorail stations.
ABOUT SUGAR FACTORY
Sugar Factory isn't your average sweet spot. The brand has made
confections part of popular culture and has turned sweets into the
latest designer accessory. Sugar Factory's signature Couture Pop
collections have already hit the red carpets in the hands of
celebrities at major events in Miami, Los
Angeles, New York City and
Las Vegas. Kim Kardashian, the Pussycat Dolls and
Britney Spears are now endorsing
their very own Couture Pops, and are just part of the buzz that has
made Sugar Factory a staple in such national media as People, OK!,
Us Weekly, In Touch Weekly, NBC's "Today Show" and more. The Sugar
Factory brand has become an instant hit across the country –
offering everyone a sweet escape. Sugar Factory currently has
stores located at The Mirage Resort and Casino, MGM Grand and
Miracle Mile Shops inside Planet Hollywood Resort & Casino. For
more information please visit www.SugarFactory.com and follow on
Twitter at www.twitter.com/SugarFactory.
SOURCE PLAYSTUDIOS