HONG KONG and LOS ANGELES,
Dec. 8, 2015 /PRNewswire/ -- Global
3D and visual technology licensor RealD Inc. (NYSE: RLD) and
leading Hong Kong and Chinese
theatrical exhibitor Broadway Circuit announced today an extended
agreement to install 7 new "LUXE: A RealD Experience" (LUXE)
auditoriums in Broadway's cinema locations in mainland China. Introduced by RealD as a Premium Large
Format (PLF) initiative, the additional 7 LUXE auditoriums will be
installed at Broadway locations in 6 cities across mainland
China, including Guangzhou, Shanghai, Dalian, Hangzhou and Wuhan. Some of the 7
locations are expected to open in the first quarter of 2016. All 7
LUXE auditoriums will feature state-of-the-art RealD 3D projection
systems and RealD Precision White Screens.
RealD and Broadway in 2014 signed an agreement to install three
LUXE auditoriums in Tianjian, Chengdu and Guanzhou of mainland China.
With the extended agreement to add 7 new LUXE auditoriums, there
will be a total of 10 LUXE theaters in Broadway's cinema locations
in China.
"We are pleased to partner with RealD again to jointly provide
our audiences with the most visually thrilling premium movie
experience on the market today," said Tessa
Lau, CEO of Broadway Circuit. "The box office performance at
our initial two LUXE auditoriums in operation proved that
moviegoers welcomed and preferred the new premium cinema settings
we provided, and we look forward to offering our customers more
LUXE auditoriums."
"We are honored to have worked with Broadway in bringing
consumers the initial LUXE auditoriums in Tianjian and Chengdu in which quality 2D and 3D visuals,
audio and seating have combined to provide the ultimate moviegoing
entertainment experience," said Edman
Chan, Vice President and General Manager, Cinema,
Asia Pacific of RealD. "Together
with Broadway Cinemas, RealD will endeavor to bring such premium
experiences to more audiences throughout China."
"LUXE: A RealD Experience" is the Premium Large Format (PLF)
initiative introduced by RealD in 2013 with the aim of unifying the
exhibition community under a single brand with a goal of becoming
synonymous with the ultimate out of home entertainment experience.
All LUXE auditoriums feature massive screens, ultra bright 2D and
3D, enveloping audio and luxury seating for an unsurpassed level of
quality and comfort in premium moviegoing.
LUXE auditoriums will provide full flexibility with content,
allowing exhibitors to show any movie at any time for optimized
profitability. All LUXE auditoriums will meet designated technology
specifications to assure a premium cinema experience, such as:
usage of RealD 3D, the industry's brightest 3D projection
technology; wall-to-wall / floor-to-ceiling screens using RealD
Precision White Screen technology, with screen size of at least 16
meters in width; enveloping sound; auditorium rakes to optimize
patrons' views and more. Additional exclusive new technologies to
be announced are expected to be incorporated into LUXE
auditoriums.
The world's most widely used 3D cinema technology, RealD 3D is
installed in more than 27,000 auditoriums by approximately 1,200
exhibitors in 72 countries around the world (as of September 30, 2015).
About RealD Inc.
RealD is a leading global licensor of 3D and other visual
technologies. RealD is the world's most widely used 3D
technology, and our extensive intellectual property portfolio is
used in applications and products that enable a premium viewing
experience in the theatre, the home and elsewhere.
RealD was founded in 2003 and has offices in Beverly
Hills, California; Boulder, Colorado; London, United
Kingdom; Moscow, Russia; Shanghai, China; Hong
Kong; and Tokyo, Japan. For
more information, please visit our website
at www.reald.com.
About Broadway Theatre Company Limited
Broadway Theatre Company Limited is established in 1950s and has
gradually developed to nowadays the largest cinema circuit in
Hong Kong and a leading brand in
China. Broadway circuit in
Hong Kong provides 12 cinemas 62
screens with over 1,000 comfortable seats, having the largest
market shares of 40%. Broadway started the first cinema in
China since 2000 in Beijing, then spread out to Shanghai, Hangzhou, Shenzhen, Wuhan, Kunming, Chengdu, Qingdao, Tangshan, Jinan, and Wuxi cities to provide a presence
of 24 cinemas and 153 screens of which 6 are in Premium Large
Format. Broadway Circuit comprises three brands in China, including the stylish quality
"Broadway", the luxury elegance "PALACE" and modern classic
"Premiere". Each cinema comes with a different design feature, and
is equipped with advanced digital cinema equipments, offering
audiences almost the perfect visual and audio enjoyment. The
circuit is operated by her parent company, the Edko Films Limited.
Edko is a full-scope independent company, apart from theaters
operation, it also produces and distributes films, develops movie
promotions and operates paid TV Movie channel.
Cautionary note on forward-looking statements
This press release includes forward-looking information and
statements, including but not limited to: statements concerning the
anticipated rollout of "LUXE: A RealD Experience" auditoriums
across the Broadway Circuit and the growth of the 3D cinema
industry. These statements are based on RealD's current
expectations and beliefs, as well as a number of assumptions
concerning future events. Such forward-looking statements are
subject to known and unknown risks, uncertainties, assumptions and
other important factors, many of which are outside RealD's control
that could cause actual results to differ materially from the
results discussed in the forward-looking statements. RealD's annual
and quarterly reports include a more detailed discussion of the
risks and uncertainties that may cause actual results to differ
materially from the results discussed in the forward-looking
statements.
RealD undertakes no obligation to update publicly the
information contained in this press release, or any forward-looking
statements, to reflect new information, events or circumstances
after the date they were made, or to reflect the occurrence of
unanticipated events.
For more information please contact:
Media Contacts:
Steve
Elzer
Elzer & Associates on behalf of RealD
(213) 607-3591
Grace Cheung
cheunggrace@edkofilm.com.hk
Broadway Circuit (www.b-cinema.cn)
Investor Contact:
Andrew
Greenbaum / Laura Bainbridge
(RealD)
310-829-5400 investors@reald.com
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SOURCE RealD Inc.