(Adds background in third paragraph and analyst comment in paragraphs six and seven. Updates share price in last paragraph)

Schlumberger Ltd. (SLB) said Chairman Andrew Gould would retire from the chief-executive post at the beginning of August, succeeded by Chief Operating Officer Paal Kibsgaard.

Gould joined the global oilfield-services company in 1975 in the internal audit department in Paris and took the top jobs in early 2003 after holding a number of executive positions.

The move is not a surprise. Gould has been on a sort of farewell tour in the last year, speaking openly about his impending retirement in his appearances at investor conferences.

Gould will continue to serve as chairman until the company's annual shareholder meeting in April, when Schlumberger plans to appoint independent lead director Tony Isaac as his successor.

Kibsgaard has been with the company for more than 14 years, holding operational and management jobs in the Middle East, Europe and the U.S. He was named operating chief in early 2010.

Bill Herbert, an analyst with Simmons & Co. said that the succession process has been "seamless" and "well-telegraphed" with Kibsgaard having "ample introduction and interaction with Wall Street, all of which has been well-received.

"With respect to Andrew Gould, from our vantage point his legacy is a formidable one, ranking him as the best and most effective CEO in the company's history," Herbert wrote in a note to clients.

Schlumberger, which is the world's largest oilfield services company, has predicted demand will continue to grow because of a continuing rebound in North America and increased deep-water exploration activity as producers seek to replace oil supplies lost in North Africa's political unrest. Schlumberger is expected to report its latest quarterly results Friday.

Shares recently traded 1.73% higher at $89.94.

   -By John Kell and Ryan Dezember, Dow Jones Newswires; 713-547-9208; ryan.dezember@dowjones.com 
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