- Jack Harlow & Dua Lipa top most listened-to songs
in-vehicle in Q1 2024
- DTS AutoStage reveals new Song Impact Report which tracks
staggering growth of Luke Combs’ “Fast Car” as it became a ‘fast
in-car’ hit
New insights from DTS, Inc., a global leader in next-generation
audio and a wholly owned subsidiary of Xperi Inc. (NYSE: XPER),
today revealed its full year 2023 and Q1 2024 data* highlighting
the top songs users listened to in-vehicle, in addition to sharing
insights from DTS AutoStage's Song Impact Report which highlights
how Luke Combs' rendition of Tracy Chapman's 1988 folk-rock hit
“Fast Car” became one of the top five most listened-to songs in
vehicles in the U.S. in 2023, tracing its trajectory of active
listening.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240412999212/en/
DTS Top 5 Most Listened-To Songs
In-Vehicle U.S. Q1 2024 (Graphic: Business Wire)
The data represents real-world radio listening, enabled by the
DTS AutoStage platform globally and is extracted from a trove of
insights available from the DTS AutoStage Broadcaster Portal. While
the radio and music industries have previously been able to analyze
airplay and spins, both industries are now able to see the impact
of those spins with actual broadcast listening metrics.
The way consumers view their vehicles has changed considerably
in recent years. The vehicle is now viewed as a destination unto
itself for work, socializing and even relaxing. As such, consumers
are more interested in engaging with various forms of content in
the car. DTS AutoStage is the only independent media platform
creating a unique in-car infotainment experience that seamlessly
integrates audio, radio with streaming video and soon even games,
offering personalized content to everyone in the car.
The DTS AutoStage Broadcaster Portal, which provides radio
broadcasters worldwide with insights into where their audiences are
listening, when they are listening, how long they are listening and
the content they enjoy the most, represents data from the millions
of vehicles globally equipped with the DTS AutoStage platform.
Insights from the portal further Xperi’s mission to support the
broadcast community by empowering broadcasters to forge deeper
connections with their audiences.
Top Most Listened-To Songs In-Vehicle (U.S. and Global) Q1
2024
Rapper Jack Harlow’s “Lovin on Me,” which appeared first on
TikTok, was the number one most listened-to song in-vehicle in the
U.S. in Q1 2024, displacing Taylor Swift, whose “Cruel Summer”
dominated both the U.S. and global in-vehicle charts in 2023. Q1
saw Swift drop to number three globally, as perennial hitmaker Dua
Lipa’s “Houdini” became the most listened-to song in-vehicle
globally. Canadian Tate McRae’s “Greedy” rose to the number two
spot on both the U.S. and global Q1 2024 in-vehicle charts. Miley
Cyrus’ Grammy-winning “Flowers,” which had been number three in the
U.S. and number one globally with in-vehicle listeners in 2023,
dropped out of the top five as Doja Cat’s “Agora Hills” rose to
number three in the U.S., and Tyla’s “Water” held the number five
spot both globally and in the U.S. Luke Combs’ “Fast Car,” the only
male artist in the U.S. top five most listened-to songs in-vehicle
for 2023, dropped out of the top five but remained in the top 10,
showing the staying power of the song.
Top Five Most Listened-To Songs
In-Vehicle U.S. Q1 2024
Artist
Song
1. Jack Harlow
“Lovin on Me [Gusto Hype Remix]”
2. Tate McRae
“Greedy”
3. Doja Cat
“Agora Hills”
4. Taylor Swift
“Cruel Summer”
5. Tyla
“Water”
Top Five Most Listened-To Songs
In-Vehicle Global Q1 2024
Artist
Song
1. Dua Lipa
“Houdini”
2. Tate McRae
“Greedy”
3. Taylor Swift
“Cruel Summer”
4. Jack Harlow
“Lovin on Me [Gusto Hype Remix]”
5. Tyla
“Water”
“These lists chart actual sessions by in-vehicle radio listeners
and are just the opening salvo of our data insights for
broadcasters, which go deep into where, when and what in-vehicle
listeners are enjoying, including listener heat maps and the songs,
ads and program segments listeners enjoy the most,” said Joe
D’Angelo, senior vice president, broadcast at Xperi. “And, because
we can track radio plays for songs across all our global radio
station partners, we’re able to analyze specific scenarios and
trends. For example, how a song might be breaking and how the
audience is responding.”
DTS AutoStage Song Impact Report: 80s Folk/Rock Classic Goes
Country, Then Back to Its Roots
DTS AutoStage’s Song Impact Report spotlights the in-vehicle,
active listening trajectory of Luke Combs’ country music cover of
Tracy Chapman’s 1988 folk-rock hit “Fast Car” to becoming one of
the top five most listened-to songs in-vehicle in the U.S. in 2023
– followed by the breakout of Chapman’s original version, 36 years
after its original airing. While the phenomenon of “Fast Car” has
been much reported on, this is the first time its path for active
in-vehicle listeners has been tracked.
Combs’ cover received some early spins on radio in March 2023
and officially dropped in April 2023. Debuting as the 10,000th most
played song on radio for in-vehicle listeners, in a mere five weeks
it had broken through the top 100 and was well on its way to the
number one spot, which it achieved the week of July 24, 2023.
During that climb, it experienced the kind of ups and downs
expected as the audience connected with the new cut. By the time it
reached number one on the DTS AutoStage Song Impact Report, it had
been heard more than 650,000 times in DTS AutoStage-enabled cars
and played on more than 1,100 stations in the U.S. alone. The
connection with audiences and support of program directors in the
U.S. and around the world only continued to grow as the Grammy
nominations were announced and awarded. The cover spent 23 weeks in
the top 10 in 2023 and was heard over four million times, finishing
as the fifth most-played song in the U.S. for 2023. The success of
the track continued into 2024 with “Fast Car” staying in the top 20
most-played songs in the U.S. and heard over 1.6 million times in
Q1 2024.
At the time Combs’ “Fast Car” became the number one most
listened-to song in-vehicle, Tracy Chapman’s original version
ranked at only 1,544 in in-vehicle listening, but by the week of
Feb. 5, 2024, in the wake of Chapman’s stunning live performance
with Combs at the 2024 Grammys, in-vehicle listeners went back to
Chapman’s original, driving it up the charts to number 292.
View the full list of 2023’s Top 100 Most Listened-to Songs
In-Vehicle in the U.S. and Globally here.
“The radio industry has long reported spins, which provided some
measure of a song’s performance, but in today’s digital age, it’s
really all about the listener and how they are responding to new
music,” continued D’Angelo. “For the first time, broadcast radio
program directors and record promoters can access near real-time
information about how a song is actually landing with the audience
and if engagement is building, waning or flattening. This
information is critical as both industries make decisions regarding
programming, rotations and artist promotions.”
The “Fast Car” snapshot is one example of the impact on listener
insights and the implications it can have on the broadcast
community. Radio remains a pivotal entertainment source for the
vehicle, and the DTS AutoStage platform, the only global
entertainment platform for the connected car, is delivering
next-generation, AI-powered connected radio, audio and video
content for more than 100 connected car models worldwide,
seamlessly combining linear broadcast with IP-delivered content
that enables a powerfully personalized, unified, user-centric
experience. As an extension, HD Radio continues to grow and is in
more than 100 million vehicles, transmitting 4,700 digital
channels, and tracking more than 300 million hours of weekly
listening.
Radio stations can access the DTS AutoStage Broadcaster Portal
at no cost, whether they are broadcasting digitally or via analog
by registering through the Xperi DTS AutoStage Broadcaster
portal.
For more information about DTS, visit dts.com.
*Data from vehicles equipped with DTS AutoStage
About Xperi Inc.
Xperi invents, develops, and delivers technologies that enable
extraordinary experiences. Xperi technologies, delivered via its
brands (DTS®, HD Radio™, TiVo®), and by its startup, Perceive, are
integrated into billions of consumer devices and media platforms
worldwide, powering smart devices, connected cars and entertainment
experiences, including IMAX® Enhanced, a certification and
licensing program operated by IMAX Corporation and DTS, Inc. Xperi
has created a unified ecosystem that reaches highly engaged
consumers, driving increased value for partners, customers and
consumers.
©2024 Xperi Inc. All Rights Reserved. Xperi, TiVo, DTS, HD
Radio, DTS Play-Fi, Perceive and their respective logos are
trademark(s) or registered trademark(s) of Xperi Inc. or its
subsidiaries in the United States and other countries. IMAX is a
registered trademark of IMAX Corporation. All other trademarks and
content are the property of their respective owners.
About DTS, Inc.
Since 1993, DTS has been dedicated to making the world sound
better. Through its pioneering audio solutions for mobile devices,
home theater systems, cinema and beyond, DTS provides incredibly
high-quality, immersive and engaging audio experiences to listeners
everywhere. For more information, please visit www.dts.com.
SOURCE: Xperi, Inc. XPER- P
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240412999212/en/
Xperi Media: Allyse Sanchez, Xperi
Allyse.sanchez@xperi.com
Xperi (NYSE:XPER)
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