Anheuser-Busch Recycling Celebrates 30 Years
30 Outubro 2008 - 11:00AM
PR Newswire (US)
More Than 460 Billion Cans Have Been Recycled Since 1978; ST.
LOUIS, Oct. 30 /PRNewswire-FirstCall/ -- In 1978, Anheuser-Busch
wanted to become part of the solution for recycling aluminum cans.
Today, 30 years later, Anheuser-Busch Recycling has kept the
equivalent of more than 460 billion aluminum beverage containers
out of landfills across the United States and educated consumers
about the power of recycling. "We're proud of the fact that we've
helped millions of consumers get involved in recycling and
increased their awareness of our environment," said Trevor Hansen,
vice president of Anheuser-Busch Recycling. "Our employees have
become recycling experts and enjoy working with local communities
to develop creative solutions and educational programs. We try to
show people that we can each make a difference for the environment
by recycling, even if it is only one can at a time." A number of
the initiatives have been developed to celebrate the anniversary,
including the development of a new Web site
(http://www.powerofrecycling.com/) where visitors can learn more
about the importance of recycling and how they can create recycling
programs in their own communities. In addition, Anheuser-Busch
Recycling is distributing thousands of recycling bins to
Anheuser-Busch wholesalers across the country to assist in local
recycling projects. "When we first started, our mission was to help
create an aluminum can recycling infrastructure by working with the
company's wholesalers across the country," said Hansen. "We
purchased and provided each wholesaler can processing equipment and
helped set them up as centers to purchase cans from the general
public." As recycling cans became more popular in the mid 1980s,
the existing scrap industry became more interested in purchasing
cans. Since the primary business of the company's wholesalers is to
sell beer, they began transferring the can processing equipment
over to these new partners in the scrap recycling industry.
Currently, Anheuser-Busch Recycling helps its partners advertise
and promote recycling of aluminum cans. More than 700 suppliers
still have equipment purchased by the company and use it to process
and then sell directly to their partner -- Anheuser-Busch
Recycling. "Basically, we purchase bundles of aluminum cans from
our suppliers and ship them to our aluminum smelting and processing
facilities that produce aluminum sheet for can making," said
Hansen. Metal Container Corporation, an Anheuser-Busch subsidiary,
purchases a large percentage of this processed aluminum sheet and
turns it into new aluminum cans that not only supply Anheuser-Busch
breweries, but other well-known beverage companies as well. To
encourage and promote recycling, Anheuser-Busch Recycling's
dedicated team implements numerous programs, from the company's
Recycle Challenge program, where schools earn money from recycled
cans to purchase school supplies, to beverage container collection
at large venues and events, including in recent years the Daytona
500, Sturgis Bike Week and LPGA/PGA TOUR tournaments. In addition,
the company operates a recycling center in Hayward, Calif., which
processes both aluminum cans and plastic bottles. Since its
founding in 1852, Anheuser-Busch has looked for ways to improve the
environment and communities around the country where it has
business operations. It began with company founder Adolphus Busch,
who recycled leftover grains from the brewing process for use as
cattle feed. Today, the brewer's 12 U.S. breweries recycle more
than 99 percent of the solid waste from their brewing and packaging
processes. Based in St. Louis, Anheuser-Busch is the leading
American brewer, holding a 48.5 percent share of U.S. beer sales.
The company brews the world's largest-selling beers, Budweiser and
Bud Light. Anheuser-Busch also owns a 50 percent share in Grupo
Modelo, Mexico's leading brewer, and a 27 percent share in China
brewer Tsingtao, whose namesake beer brand is the country's
best-selling premium beer. Anheuser-Busch ranked No. 1 among
beverage companies in FORTUNE Magazine's Most Admired U.S. and
Global Companies lists in 2008. Anheuser-Busch is one of the
largest theme park operators in the United States, is a major
manufacturer of aluminum cans and one of the world's largest
recyclers of aluminum cans. For more information, visit
http://www.ourpledge.com/. DATASOURCE: Anheuser-Busch CONTACT: Tony
Paraino of Anheuser-Busch, +1-314-577-3453, Web site:
http://www.anheuser-busch.com/ http://www.powerofrecycling.com/
http://www.ourpledge.com/
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