FORM 4
[ ] Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).         
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES
                                                                                  
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Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934 or Section 30(h) of the Investment Company Act of 1940
                      

1. Name and Address of Reporting Person *

MEDLEY PARRISH
2. Issuer Name and Ticker or Trading Symbol

DAVI LUXURY BRAND GROUP, INC. [ MDAV ]
5. Relationship of Reporting Person(s) to Issuer (Check all applicable)

__ X __ Director                      _____ 10% Owner
__ X __ Officer (give title below)      _____ Other (specify below)
President, CEO and interim CFO
(Last)          (First)          (Middle)

9426 DAYTON WAY
3. Date of Earliest Transaction (MM/DD/YYYY)

3/29/2013
(Street)

BEVERLY HILLS, CA 90210
(City)        (State)        (Zip)
4. If Amendment, Date Original Filed (MM/DD/YYYY)

 
6. Individual or Joint/Group Filing (Check Applicable Line)

_ X _ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Trans. Date 2A. Deemed Execution Date, if any 3. Trans. Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock   6/24/2013     J (1)    720000   D   (1) 950000   D    

Table II - Derivative Securities Beneficially Owned ( e.g. , puts, calls, warrants, options, convertible securities)
1. Title of Derivate Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Trans. Date 3A. Deemed Execution Date, if any 4. Trans. Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
6. Date Exercisable and Expiration Date 7. Title and Amount of Securities Underlying Derivative Security
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Stock Option (right to buy)   $0.1   3/29/2013     A      400000       3/29/2013   2/28/2016   Common Stock   400000   $0   400000   (2) D    
Stock Option (right to buy)   $0.1   6/24/2013     A      720000       6/24/2013   9/30/2015   Common Stock   720000   $0   720000   (3) D    

Explanation of Responses:
( 1)  Effective as of February 28, 2013, reporting person was issued 720,000 shares in lieu of $72,000 of accrued and unpaid salary. On June 24, 2013, the issuance was mutually rescinded, and reporting person was instead given the right and option to convert the $72,000 of accrued and unpaid salary into shares of common stock, as further described in footnote 3, below.
( 2)  Effective as of February 28, 2013, reporting person was granted a performance option to purchase 1,600,000 shares of common stock. The option vests in four equal installments if, and to the extent, issuer achieves certain milestones related to issuer's trademark products. The performance criteria for the first installment was met, resulting in vesting of the option as to 400,000 shares.
( 3)  On June 24, 2013, issuer gave reporting person the right and option to convert the $72,000 of accrued and unpaid salary described in footnote 1, above, into shares of common stock (at a price of $0.10 per share, which is equal to the closing trading price of issuer's shares on June 24, 2013). Issuer is permitted to repay the accrued salary in cash at any time, subject to prior notice to reporting person of its intention to pay the salary in cash. Reporting person's right to convert the unpaid salary (up to $72,000) into shares of common stock will remain in effect until the unpaid salary is paid in full, which payment must occur by no later than September 30, 2015.

Reporting Owners
Reporting Owner Name / Address
Relationships
Director 10% Owner Officer Other
MEDLEY PARRISH
9426 DAYTON WAY
BEVERLY HILLS, CA 90210
X
President, CEO and interim CFO

Signatures
/s/ Parish Medley 6/27/2013
** Signature of Reporting Person Date


Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB control number.
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