By Noemie Bisserbe

PARIS--French bank BNP Paribas SA (BNP.FR) said Thursday it had agreed to buy South African consumer finance business RCS for 185 million euros ($255 million), in a bid to expand its footprint in a fast-growing market.

Like many lenders in Europe, BNP Paribas, France's largest listed bank by assets, has been struggling to revive growth in the face of stricter regulation and a fragile economic recovery in Europe.

The French lender is now looking to expand its businesses outside Europe, and draw a line under the region's debt crisis.

RCS counts about 1 million cardholders in South Africa, Namibia and Botswana, and about 1,250 employees.

It is currently 55% owned by South Africa's Forschini group, while local lender Standard Bank holds the remaining 45% stake.

-Write to Noemie Bisserbe at noemie.bisserbe@wsj.com

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