Sportsquest, Inc. (Pink Sheets: SPQS) / Fielding Eyewear (www.FieldingEyewear.com)

Sportsquest, Inc.'s Fielding Eyewear today released a tentative 2-year Sales & Marketing Plan they expect will give them the strategic advantage across multiple retail distribution channels in the Eyewear & Accessory category. According to Fielding President Greg Vaughan, “We are excited about the opportunities that will be afforded us through the financial backing of Sportsquest and support of CEO, Jeff Burns. We see no end to the incredible product introductions that will now be possible as we capitalize on several years of research and development in the eyewear and accessory industry.” Vaughan adds: “Developing unique and proprietary products with a focus on quality and profitability will always be the key to our success. Adding to that the remarkable opportunity to partner with powerhouse brands like Mossy Oak® as we roll out these new Fielding products is why we anticipate tremendous success for our company!”

Because of the proprietary nature of many of the unique and patentable products Fielding will be introducing over the coming months and years, they are not at liberty to share specific details until closer to launch dates. Jim Spangler, VP of Marketing and Brand Development offers: “We look forward to sharing our overall plan with the investor community, but even with proprietary or patented products we must stay one step ahead of the competition at every turn by not divulging too many details. I can assure you that with each specific product launch in our marketing plan, I’ll be ready to share specifics with the public on the absolute soonest day possible.” Spangler added: “For me, working here (at Fielding) has been one of the most creatively exciting experiences in my career... and I've been privileged to work with many national brands like Dunlop, Motorola, Siemens and STP. The innovative new product ideas floating around here is like nothing I’ve seen in my 30+ years of product development. Being able to bring these new products to life and distribute them into the mainstream market is what makes me want to come to work each day!”

Fielding’s tentative sales and marketing plan will occur in several phases over the coming months:

Phase 1… Mossy Oak® Introduction

  • Mossy Oak® Camo Readers…by Fielding
  • Mossy Oak® RX3 Shooting Glasses…by Fielding
  • MossyOak® Patented Clip Eyewear…by Fielding
  • MossyOak® Patented Eyewear Retainer Series

Phase 2…Internet Retail Sales and National Media Campaign

  • Launch of 4 Targeted Niche Retail Websites…TBA
  • Launch of Related National Media Campaign

Phase 3…Focus on Armed Forces Product Opportunities

  • Proprietary Patented Product Introduction… TBA
  • Direct Military/Gov contracts sought in addition to retail channels such as AAFES

Phase 4…New Sunglass & Retainer Styles Added to Exiting Fielding Line

  • New Proprietary Styles to be added to sunglass and reader line… TBA
  • Expansion of RX3 Eyewear into Golfing and Fishing Industries… TBA

Phase 5…Development of Patent Pending Line of Magnetic Products (TBA)

Phase 6…Penetration Into Additional Distribution Channels With Specific Targeted Lines (TBA)

  • Convenience Store Chains
  • Department Store Chains
  • Auto Parts Store Chains
  • Grocery Chains
  • Pharmacy Chains
  • Christian Book Stores

Phase 7…Launch Additional Proprietary Product Lines Across via Multiple Distribution Channels

  • 5 additional product-line / branding opportunities currently being planned for…TBA

Safe Harbor: This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.

SportsQuest (PK) (USOTC:SPQS)
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