Skechers Celebrates 20th Anniversary of the Skechers Energy
12 Junho 2019 - 10:00AM
Business Wire
Two Decades Later, the Iconic Style Returns
with a Commemorative Release
In 1999, the growing footwear brand Skechers introduced the
Skechers Energy to the world. Featuring an outsole that was like
nothing else on the market, Skechers Energy quickly became the
footwear brand’s iconic style for women and men, selling more than
100 million pairs to date. And now with the chunky sneaker trend
back and hotter than ever, the Skechers Energy is returning to
commemorate 20 years as the true original of this movement.
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the full release here:
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Limited-edition Skechers Energy
anniversary collection celebrates 20 years of the iconic style.
(Photo: Business Wire)
The footwear brand will mark this historic Skechers Energy
anniversary by releasing three limited-edition anniversary styles
that are a callback to the Skechers “It’s the S” advertising
campaign from the original Energy era. These styles are just the
start of the Skechers Energy revival, with an expanded collection
featuring updated colors rolling out through the year.
“When we look back at the thousands of styles released over the
27 years since we established Skechers, the Skechers Energy really
stands out as a look that helped define our brand just as we were
hitting our stride,” began Michael Greenberg, president of
Skechers. “With Britney Spears as the face of the Skechers Energy
at launch, it became our first massive global hit style and helped
drive awareness for the Skechers brand around the world. We love
that the chunky design Skechers originated is now all the rage in
fashion footwear, driving massive excitement for our Skechers
D’Lites collection. This anniversary is a perfect opportunity to
re-introduce old and new Skechers fans to the style that started it
all.”
After pioneering the chunky sneaker look two decades ago with
the Skechers Energy for men and women, as well as the Skechers
Stamina for men, the style evolved and the Company introduced
Skechers D’Lites—a lighter version of its original style—in 2007.
Though the collection has always had a dedicated consumer base,
sales accelerated across Asia over the last two years after
regional marketing included K-Pop groups. In 2017, the Company
relaunched an even lighter update of Skechers D’Lites in
celebration of its ten-year anniversary and recently debuted the
modernized, even chunkier Skechers D’Lites 3.0 collection. Next on
the trend is a return of the Skechers Stamina—now for women as
well.
The original Skechers Energy style 2250 and the limited edition
anniversary colorways are available at Skechers retail stores,
www.skechers.com, and select retail partners in the United States,
as well as in many global markets.
About Skechers U.S.A.,
Inc.
Based in Manhattan Beach, California, Skechers (NYSE:SKX)
designs, develops and markets a diverse range of lifestyle footwear
for men, women and children, as well as performance footwear for
men and women. Skechers footwear is available in the United States
and over 170 countries and territories worldwide via department and
specialty stores, more than 3,060 Skechers Company-owned and
third-party-owned retail stores, and the Company’s e-commerce
websites. The Company manages its international business through a
network of global distributors, joint venture partners in Asia,
Israel and Mexico, and wholly-owned subsidiaries in Canada, Japan,
India, and throughout Europe and Latin America. For more
information, please visit about.skechers.com and follow
us on Facebook, Instagram, and Twitter.
This announcement contains forward-looking statements that are
made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. These forward-looking
statements include, without limitation, Skechers’ future domestic
and international growth, financial results and operations
including expected net sales and earnings, its development of new
products, future demand for its products, its planned domestic and
international expansion, opening of new stores and additional
expenditures, and advertising and marketing initiatives.
Forward-looking statements can be identified by the use of
forward-looking language such as “believe,” “anticipate,” “expect,”
“estimate,” “intend,” “plan,” “project,” “will be,” “will
continue,” “will result,” “could,” “may,” “might,” or any
variations of such words with similar meanings. Any such statements
are subject to risks and uncertainties that could cause actual
results to differ materially from those projected in
forward-looking statements. Factors that might cause or contribute
to such differences include international economic, political and
market conditions including the challenging consumer retail markets
in the United States; sustaining, managing and forecasting costs
and proper inventory levels; losing any significant customers;
decreased demand by industry retailers and cancellation of order
commitments due to the lack of popularity of particular designs
and/or categories of products; maintaining brand image and intense
competition among sellers of footwear for consumers, especially in
the highly competitive performance footwear market; anticipating,
identifying, interpreting or forecasting changes in fashion trends,
consumer demand for the products and the various market factors
described above; sales levels during the spring, back-to-school and
holiday selling seasons; and other factors referenced or
incorporated by reference in Skechers’ annual report on Form 10-K
for the year ended December 31, 2018 and its quarterly report on
Form 10-Q for the three months ended March 31, 2019. The risks
included here are not exhaustive. Skechers operates in a very
competitive and rapidly changing environment. New risks emerge from
time to time and the companies cannot predict all such risk
factors, nor can the companies assess the impact of all such risk
factors on their respective businesses or the extent to which any
factor, or combination of factors, may cause actual results to
differ materially from those contained in any forward-looking
statements. Given these risks and uncertainties, you should not
place undue reliance on forward-looking statements as a prediction
of actual results. Moreover, reported results should not be
considered an indication of future performance.
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version on businesswire.com: https://www.businesswire.com/news/home/20190612005234/en/
Media Contact:Jennifer ClaySKECHERS USA,
Inc.jennc@skechers.com310.937.1326
Skechers USA (NYSE:SKX)
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