Adobe Extends Digital Experience Product Portfolio to Serve Mid-Market and SMB Business Needs
23 Outubro 2019 - 10:00AM
Business Wire
Building a successful business presents a multitude of
challenges for companies today. While technology advancements have
made it easier than ever to start a business, it has also become
more complex to sustain growth. Companies in the early stages often
find themselves in a more crowded and competitive field, taking on
peers as well as larger companies with varying budgets. Yet in the
face of escalating customer expectations, relying on quick fix
solutions can be a costly gamble. In order to grow and compete, SMB
and mid-market brands are increasingly looking for enterprise-grade
capabilities that fit their unique needs – agility, scalability,
flexibility and value – to maintain and future proof their
success.
Adobe (Nasdaq:ADBE) today announced its product portfolio for
mid-market and SMB businesses as well as the creation of a new
organization within the Digital Experience business to support the
unique needs of those companies. Adobe’s product portfolio for
mid-market and SMB businesses includes:
- Magento Commerce: Magento Commerce is an
industry-leading commerce solution that gives small and mid-market
businesses unmatched agility and scalability to go to market in
highly differentiated ways. Recently named a leader in the 2019
Gartner Magic Quadrant for Digital Commerce, Magento Commerce
boasts a strong portfolio of cloud-based omnichannel solutions that
empower merchants to successfully integrate digital and physical
shopping experiences. Magento is the leading provider to the
Internet Retailer Top 1000 for seven years running. The new
integration of Adobe Stock with Magento Commerce will give small
and medium-sized merchants with an Adobe Stock subscription quick
and easy access to Adobe Stock’s more than 130 million assets,
including images, templates, 3D assets, 8 million stock videos and
750,000 premium collection images.
- Marketo Engage: Marketo Engage, part of Adobe Marketing
Cloud, enables marketers to target and nurture individual leads or
accounts at scale and measure business impact across all customer
touchpoints. Marketo Engage, the solution of choice for B2B
marketing professionals, recently announced updates to ABM
Essentials that help B2B companies of all sizes get started with
their account-based marketing (ABM) strategies and deliver
consistent, continuous and compelling experiences to the right
audiences every time. Additionally, Marketo Engage offers access to
more than 65,000 marketers globally in its Marketing Nation
community where members are encouraged to share best practices with
other marketers to help build and formalize marketing
strategies.
- Adobe Analytics Foundation: Adobe Analytics empowers
many industry disrupting brands to build and improve the customer
experience with deep data insights. For mid-market segments on
Magento Commerce and Marketo Engage, Adobe is making available
Adobe Analytics Foundation which brings enterprise-grade data
analytics to growing brands. Customers can implement the offering
at a level appropriate for the size of their business and scale up
as their operation expands over time. Advanced features out-of-the
box—from segmentation to fallout analysis—and Photoshop-inspired
analysis tools mean both faster time-to-value and an ability to let
anyone in an organization access data to drive decision-making,
regardless of technical expertise.
- Adobe Sign for Small Business: Adobe Document Cloud
provides the most comprehensive tools for digitizing document
workflows for the majority of the Fortune 100. New Adobe Sign for
small business delivers e-signature capabilities that are powerful
enough for the enterprise, but tailored to the needs of small
business users. When combined with other market-leading document
technologies, including Adobe Acrobat and Adobe Scan, Adobe Sign
for small business helps companies digitize legacy work practices
that rely on signatures, like customer onboarding, contracts and
approvals, payments and invoices and much more. Learn more about
Adobe Sign for small business here.
- Creative Cloud for Teams: With Creative Cloud for teams,
brands can easily deploy Adobe apps that are best suited for their
business needs. Simple license management, robust data security,
technical support and training resources empower companies to work
efficiently and make the most of their software investment.
Creative Cloud Libraries allows various teams to share assets and
folders securely while helping them maintain version control, stay
on top of changes and collaborate. The Creative Cloud desktop
application organizes the user’s Adobe tools in a more personalized
way, showing which apps have been installed, which have updates and
also help with discovery of new Adobe apps. In the future, Adobe
Spark customers will be able to manage multiple brands and gain
access to their Creative Cloud Libraries so that they can publish
on-brand content to social media quickly and easily.
Gary Specter, formerly vice president of Magento global sales
and customer success, has been appointed to lead the dedicated
sales, customer success and support organization. This effort
builds on Adobe’s strong heritage in the small and mid-market
customer segment across its Creative Cloud and Document Cloud
product portfolios and highlights Adobe’s commitment to extending
enterprise-grade capabilities to help them differentiate and
grow.
“Rapidly growing brands – regardless of a company’s size or
budget - are increasingly making technology investments that level
the playing field in terms of the experience they deliver to
customers,” said Gary Specter, vice president, global head of GTM,
Commercial Business at Adobe. “The acquisitions of Magento and
Marketo helped Adobe gain a deeper understanding of the unique
needs of commercial businesses, allowing us to extend our
enterprise-grade applications down market and bring the modern
infrastructure to run a digital business to companies of any
size.”
“When you’re focused on growing your business, the last thing
you want is for your technologies to hold you back,” said Anthony
Potgieter, Senior E-commerce Manager at Wyze. “With every product
launch we’re seeing immense customer demand, so being able to
deliver a sophisticated and seamless digital experience to
customers across channels is essential to our sustained
success.”
“We were looking to invest in a platform that can help grow our
direct-to-consumer business, while sustaining the incredible
success we’ve seen as a wholesaler,” said Jonathan Bradbury, Vice
President of E-commerce at Nature's Bakery. “Adobe’s solutions
helped us address our needs as we evolved to a B2B and B2C
business, enabling us to deliver relevant digital experiences to
our customers.”
“Marketo Engage has enabled us to more quickly and dynamically
deploy our marketing campaigns to meet the evolving needs of our
business and our customers,” said Amber Hobson, manager of Demand
Generation Applied Systems. “As the insurance industry undergoes
digital transformation, Applied Systems is committed to leading by
example as a technology for our customers by better connecting
employees, partners and customers.”
“For years, Adobe has helped me run my business in a more
efficient way. I work on-the-go and communicate with my team a lot,
and I wouldn’t be able to do that nearly as much without Adobe Scan
or Acrobat,” said Bobby Berk, interior designer, founder of Bobby
Berk and member of the fab 5 of “Queer Eye.” “Now Adobe Sign allows
me to sign off on contracts and presentations in seconds. I can
focus on the creative process, not the paperwork.”
About Adobe
Adobe is changing the world through digital experiences. For
more information, visit http://www.adobe.com/.
© 2019 Adobe Inc. All rights reserved. Adobe and the Adobe logo
are either registered trademarks or trademarks of Adobe in the
United States and/or other countries. All other trademarks are the
property of their respective owners.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20191023005159/en/
Veselina Buie Adobe 917-754-9555 vbuie@adobe.com
Andrew Cha Adobe 415-531-7764 acha@adobe.com
Adobe (NASDAQ:ADBE)
Gráfico Histórico do Ativo
De Mar 2024 até Abr 2024
Adobe (NASDAQ:ADBE)
Gráfico Histórico do Ativo
De Abr 2023 até Abr 2024