There is significant misinformation on periods
and tampons - Tampax is on a mission to help address this.
Health education entered schools in the 1920s. 100 years later,
we’ve made little progress. Sadly, 41% of women are not 100%
confident they know how to correctly insert a tampon, according to
recent research conducted online by Harris Poll on behalf of
Tampax1. One reason for this confusion is that in the U.S., only 29
states are required to teach sex and reproductive health education
and of those, only 22 states require the content to be medically
accurate2. Tampax, the leading tampon brand, is working to change
that by joining forces with Emmy award-winning comedian and actress
Amy Schumer. Together they are on a mission to ensure people
understand what is going on with their bodies so they can take
control over their periods, feel educated and empowered about using
tampons, and have a more comfortable experience.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20200708005562/en/
There’s a serious lack of knowledge out
there about periods and tampons. Don’t believe us? Head to @Tampax
on YouTube or Instagram to see for yourself! (Photo: Business
Wire)
“We thought a lot about whether or not to kick off this new
period education campaign now. While we paused to shift focus to
support more urgent needs, we decided that because periods aren’t
stopping, we shouldn’t either,” says Melissa Suk, Vice President of
North America Tampax and Always. “When we chose to focus on tampon
and period education, we knew Amy Schumer was a perfect fit because
Amy doesn’t shy away from anything. Our goal is to make period and
tampon conversations as normal as periods and the first step is
getting people comfortable talking about them. We hope this
partnership and our new, engaging “edu-tainment” period and tampon
content will encourage more people to laugh, talk and learn about
them.”
Period education is not new to Tampax. In 1941, with a strong
female founder at the helm, Tampax established the company’s first
educational department. The women educators became known as the
‘Tampax Ladies,’ traveling to colleges, doctors, and medical
conventions to teach about menstruation and dispel myths and
misconceptions about periods and tampons. Today, education is still
a top priority for the brand and there is still much work to be
done. The 2020 Tampax Period Education Survey1 revealed there is a
significant knowledge gap when it comes to periods and tampons.
This leads to misinformation, miseducation and missed opportunities
that can limit a person’s potential. Some of the key findings
include:
- Virtually no one (94% of adults) knows how many days the
average menstrual cycle lasts
- 77% of adults believe that a tampon can get lost inside a
woman’s body
- More than half of women (62%) can’t locate a vagina on a
diagram
- 13% of adults admit to not knowing anything about tampons
- Nearly 1 in 10 adults (7%) think that a tampon can take a
woman’s virginity
“When I started working with Tampax,” shared Amy Schumer, “it
made my heart hurt to hear about the discomfort people are putting
up with because they don’t understand periods or even how to use a
tampon properly, and I want to do everything I can to change that.
My hope is that through this partnership, we’ll educate ourselves
and each other and take the senseless shame out of getting your
period.”
Schumer is featured in a series of comedic videos, directed by
Kathy Fusco of Hungryman, that are aimed at teaching people about
their periods and tampons. Schumer is joined in this campaign by
medical expert Dr. Melisa Holmes, OB/GYN and co-founder of
Girlology, a leading health education community, to answer burning
questions people have about their bodies, periods and tampons. The
campaign will be brought to life across TV, video, digital and
social media, including Snapchat, with a custom Lens that lets
people put themselves in a Tampax tampon costume designed by small
business owner, Claire Renaud of Costume Gallery, N.H.
Tampax’s commitment to people with periods extends beyond
education and superior period protection. Tampax has a history of
giving and, over the last year, has donated more than 8 million
tampons to people in need through partners including Matthew 25
Ministries, Feeding America and Good+ Foundation. Additionally,
Tampax joined Procter & Gamble’s family of brands committing $5
million to the #TakeOnRace Fund for organizations striving for
equality and justice like UNCF, NAACP Legal Defense and Educational
Fund, Color of Change and YWCA USA, while also using their social
platform to elevate melanated voices. Furthermore, as a
continuation of the brand’s mission, Tampax has partnered with
Girlology to create the Tampax & Girlology Period Foundation to
create access to medically accurate menstrual health education for
young people in communities in need.
With this powerful coalition, Tampax will make period
conversations as normal as periods – removing the stigma around
periods and tampons so people can laugh about them, learn about
them and have a more comfortable period experience.
Do You Want In?
- Educate: Visit www.Tampax.com for more information and
educational content, and join Tampax on social @Tampax to get the
conversation and education ‘flowing’ in your own community.
- Engage: Share your stories on social by tagging
#TimeToTampax– and check out the Tampax Suit Snapchat Lens!
- Tune In: Subscribe to our YouTube channel for access to
exclusive videos with Amy Schumer
- Stay Connected: Follow @Tampax on social media for
real-time updates and more fun with Amy
1The Tampax Period Education Survey, 2020
Please refer to the full survey results for the actual phrasing
of each statement shown to U.S. adults. To ensure a higher degree
of accuracy in the data responses were presented in random order
and included a mix of true (correct) and false (incorrect)
statements.
2 Bradford, K., & Johnson, T. (2020, April 1). State
Policies on Sex Education in Schools. Retrieved May 11, 2020, from
https://www.ncsl.org/research/health/state-policies-on-sex-education-in-schools.aspx
SURVEY METHODOLOGY
The Tampax Period Education Survey was conducted online within
the U.S. by The Harris Poll on behalf of Tampax from March 18-20,
2020 among 2,050 U.S. adults ages 18 and older. This online survey
is not based on a probability sample and therefore no estimate of
theoretical sampling error can be calculated. For complete survey
methodology, including weighting variables and subgroup sample
sizes, please contact Alina Diaz: alina.diaz@mslgroup.com.
ABOUT TAMPAX
Procter & Gamble’s leading period protection brand, Tampax,
exists to help all people with periods live life without limits so
everyone can feel educated and empowered every day of the month.
With more than 80 years of period protection expertise, Tampax
meets a variety of needs. The Tampax product lineup includes Tampax
Cup, Tampax PURE, Tampax Pearl, Tampax Radiant, Tampax Pocket
Radiant and Tampax Pocket Pearl which offer full-size protection in
a pocket-sized applicator for on-the-go confidence. Only Tampax
tampons have a LeakGuardTM Braid to help give you more leak-free
periods.
ABOUT PROCTER & GAMBLE
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
http://www.pg.com for the latest news and information about P&G
and its brands.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20200708005562/en/
Olivia Kepke T: 1.646.756.7115 olivia.kepke@mslgroup.com
Cheri McMaster T: 1.513.780.7604 mcmaster.ca@pg.com
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