Apple Announces App Store Small Business Program
18 Novembro 2020 - 8:00AM
Business Wire
New program reduces App Store commission to 15 percent for
small businesses earning up to $1 million per year
Apple® today announced an industry-leading new developer program
to accelerate innovation and help small businesses and independent
developers propel their businesses forward with the next generation
of groundbreaking apps on the App Store®. The new App Store Small
Business Program will benefit the vast majority of developers who
sell digital goods and services on the store, providing them with a
reduced commission on paid apps and in-app purchases. Developers
can qualify for the program and a reduced, 15 percent commission if
they earned up to $1 million in proceeds during the previous
calendar year.
The App Store Small Business Program, which will launch on
January 1, 2021, comes at an important time as small and
independent developers continue working to innovate and thrive
during a period of unprecedented global economic challenge. Apps
have taken on new importance as businesses adapt to a virtual world
during the pandemic, and many small businesses have launched or
dramatically grown their digital presence in order to continue to
reach their customers and communities. The program’s reduced
commission means small developers and aspiring entrepreneurs will
have more resources to invest in and grow their businesses in the
App Store ecosystem.
“Small businesses are the backbone of our global economy and the
beating heart of innovation and opportunity in communities around
the world. We’re launching this program to help small business
owners write the next chapter of creativity and prosperity on the
App Store, and to build the kind of quality apps our customers
love,” said Tim Cook, Apple’s CEO. “The App Store has been an
engine of economic growth like none other, creating millions of new
jobs and a pathway to entrepreneurship accessible to anyone with a
great idea. Our new program carries that progress forward — helping
developers fund their small businesses, take risks on new ideas,
expand their teams, and continue to make apps that enrich people’s
lives.”
While the comprehensive details will be released in early
December, the essentials of the program’s participation criteria
are easy and streamlined:
- Existing developers who made up to $1 million in 2020 for all
of their apps, as well as developers new to the App Store, can
qualify for the program and the reduced commission.
- If a participating developer surpasses the $1 million
threshold, the standard commission rate will apply for the
remainder of the year.
- If a developer’s business falls below the $1 million threshold
in a future calendar year, they can requalify for the 15 percent
commission the year after.
The App Store’s standard commission rate of 30 percent remains
in place for apps selling digital goods and services and making
more than $1 million in proceeds, defined as a developer’s
post-commission earnings. Earlier this year, an independent study
by the Analysis Group found that Apple’s commission structure is in
the mainstream for app distribution and gaming platforms.
Small business owners will continue to benefit from Apple’s
unparalleled suite of developer tools — including development
applications, programming languages, a secure payment interface,
and more than 250,000 essential software building blocks called
APIs. Apple is committed to giving developers the tools to turn
their brightest ideas into apps that change the world. Tools like
HealthKit™ give engineers secure access to user health data, ARKit®
empowers developers to explore new frontiers of augmented reality,
and Core ML® harnesses the speed and intelligence of machine
learning to help developers build powerful features with just a few
lines of code.
Earning the trust of users and developers has been an important
goal of the App Store from the beginning. It’s why every one of the
1.8 million apps on the App Store undergoes a review process that
developers and their customers can rely on — one that helps make
sure every app is reliable, performs as expected, is free of
objectionable content, and upholds the highest standards to protect
users’ privacy and security.
Developers of all sizes have built successful businesses while
benefitting from the App Store’s global reach encompassing users of
the more than 1.5 billion Apple devices around the world in 175
countries and over 40 languages, with more than 180 local payment
methods and 45 accepted currencies. In 2019 alone, the App Store
ecosystem facilitated $519 billion in commerce worldwide — with
over 85 percent of that total accruing solely to third-party
developers and businesses of all sizes. The new App Store Small
Business Program will build on that progress to generate even more
digital commerce and app innovations, support new jobs, and help
small and independent developers continue to bring great software
to Apple users.
The App Store, which launched in 2008, is the world’s safest and
most vibrant app marketplace, currently offering 1.8 million apps
and visited by half a billion people each week. It helps creators,
dreamers, and learners of all ages and backgrounds connect with the
tools and information they need to build a brighter future and a
better world.
Apple revolutionized personal technology with the introduction
of the Macintosh in 1984. Today, Apple leads the world in
innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV.
Apple’s five software platforms — iOS, iPadOS, macOS, watchOS, and
tvOS — provide seamless experiences across all Apple devices and
empower people with breakthrough services including the App Store,
Apple Music, Apple Pay, and iCloud. Apple’s more than 100,000
employees are dedicated to making the best products on earth, and
to leaving the world better than we found it.
NOTE TO EDITORS: For additional information visit Apple Newsroom
(www.apple.com/newsroom), or call Apple’s Media Helpline at (408)
974-2042.
© 2020 Apple Inc. All rights reserved. Apple, the Apple logo,
App Store, HealthKit, ARKit, and Core ML are trademarks of Apple.
Other company and product names may be trademarks of their
respective owners.
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Apple Fred Sainz, (669) 227-0492 sainz@apple.com Katie Clark
Alsadder, (408) 974-9976 kclarkalsadder@apple.com
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