A powerhouse collab that empowers gamers across TikTok
TikTok has partnered with Enthusiast Gaming, the largest gaming
media platform in North America, to launch TikTok Gamers Got Talent. Premiering
Sunday, May 9, 2021 at 7:00PM EST, this content series will mark
the inaugural search for the TikTok gaming community's hidden
talents.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20210427005963/en/
A TikTok first! e.l.f. Cosmetics,
Enthusiast Gaming and TikTok Launch TikTok Gamers Got Talent.
Premiering Sunday, May 9 at 7:00PM EST. (Graphic: Business
Wire)
Beauty’s OG digital disrupter, e.l.f. Cosmetics, is also getting
in on the action by helping to propel this exciting new initiative.
This exclusive seven-week live series will follow contestants as
they show off their diverse talents and compete in front of
millions of fans for a chance to win $25,000 – and, of course,
e.l.f. products! From guitar riffs to trick shots to cooking and
everything in-between, TikTok Gamers Got Talent is an opportunity
for gamers and gaming fans on TikTok to showcase their most
impressive skills to a panel of celebrity judges.
"TikTok continues to be a platform where culture starts and
through TikTok's Gamers Got Talent, a North American first, our
gaming community will have an opportunity to reach new audiences,
be discovered and entertained," said Nadia Niccoli, Director of
Marketing, TikTok Canada. "We're excited to have two industry
giants in their respective areas, e.l.f. Cosmetics and Enthusiast
Gaming, on board to support and show gamers the power of
TikTok."
e.l.f.’s participation with TikTok Gamers Got Talent further
reinforces e.l.f.’s commitment to what it has dubbed “Gameup” – the
intersection of gaming and makeup. e.l.f. has shown that gaming is
not just in the domain of males, and e.l.f. supports female
empowerment and enablement in the gaming world.
“TikTok Gamers Got Talent marks our first foray into connecting
with the TikTok gaming community and we’re proud to be the premiere
sponsor of this live series,” said Kory Marchisotto, Chief
Marketing Officer, e.l.f. Beauty. “In true e.l.f. style, we are
going all in – proving that anything is e.l.f.ing possible. We
can’t wait to see some bad-ass girl gamers unleash their amazing
talents.”
“#Gaming has over 105 billion views on TikTok globally, and the
community has discovered that TikTok is the perfect platform for
reliving their most epic and emotional gaming moments and sharing
them with other passionate gamers,” said Nick Tran, Head of Global
Marketing, TikTok. “From overlaying music to using editing tools
like the Stitch and Duet features, gamers have already been flexing
their creative chops when showcasing their gaming talents in a
uniquely TikTok way. TikTok Gamers Got Talent is the evolution of
this relationship and a platform for them to express
themselves.”
Once the top 20 contestants are selected, they will share their
talents live in front of a rotating panel of celebrity judges. Each
week, there will be a mix of veteran gamers and influential TikTok
creators including Luminosity Gaming's toripareno, nickeh30,
Muselk, Canadian musician bbno$, and more. Premiering live on
Sunday May 9, the first episode will feature an all-female judging
panel including Luminosity Gaming's Chica and Loserfruit, one of
the world's most popular professional gamers.
“We are thrilled to partner with TikTok and e.l.f. Cosmetics,
who share in our passion of gaming, to uniquely deliver this
immersive and engaging experience to our gaming fan communities,”
commented Thamba Tharmalingam, COO, Enthusiast Gaming. “This
partnership provides a great opportunity to shine a light on the
talented and passionate female gamers in our communities and we
look forward to the talent and creativity that our audience will
bring.”
Want to throw your controller in the ring? Get your content
ready! To enter, create a TikTok showing your hidden talent using
#TikTokGGT and upload it to GamersGotTalent.com. Submissions are
open to residents of the U.S. and Canada between April 27 and May 2
(view the contest rules).
Let's see what you got, Gamers!
About e.l.f. Cosmetics
Since 2004, e.l.f. Cosmetics has made the best of beauty
accessible to every eye, lip and face. We make high-quality,
prestige-inspired cosmetics and skin care products at an
extraordinary value and are proud to be 100% vegan and
cruelty-free. As one of the first online beauty brands, e.l.f.
continues to attract a highly engaged audience and set benchmarks
with new digital platforms. Our brand is widely available at
leading retailers such as Target, Walmart and Ulta Beauty, and has
a growing international presence. Learn more by visiting
www.elfcosmetics.com
About TikTok
TikTok is the leading destination for short-form mobile video.
Our mission is to inspire creativity and bring joy. TikTok has
global offices including Toronto, Los Angeles, Silicon Valley, New
York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta,
Seoul, and Tokyo. www.tiktok.com
About Enthusiast Gaming
Enthusiast Gaming is building the largest media platform for
video game and esports fans to connect and engage worldwide.
Reaching over 300 million gamers every month, the Company is a
member of the ‘Comscore 100’ ranking of the top Internet Properties
in the US and the largest in the Gaming Information category on
mobile devices. Combining the elements of its four core pillars;
Media, Talent, Esports and Experiential, Enthusiast Gaming provides
a unique engagement opportunity resulting in more points of
connection than any other video game and esports platform, with
unparalleled access to the influential and lucrative GenZ and
Millennial audience. Through ownership and exclusivity of our array
of digital media and entertainment assets, we have built a vast and
proprietary network of like-minded communities – we own the fan
experience.
The Company’s Media segment comprises 100+ gaming related
websites and 1,000+ YouTube channels that generated 42 billion
views of content in 2020. The Talent division works with 550+
leading gamers and influencers to create new and unique content.
Luminosity Gaming, the Company’s esports division, ranked as the #1
watched esports organization on Twitch, competes across a number of
game titles, including the Vancouver Titans Overwatch team and the
Seattle Surge Call of Duty team and works with over 50 leading
streamers and athletes, including xQc, Nick Eh 30, Chica and more.
Enthusiast Gaming’s Experiential business owns and operates
Canada’s largest gaming expo, EGLX, and the largest B2B mobile
gaming event in Europe, Pocket Gamer Connects, and hosts over 50
live and virtual events annually. For more information on the
Company visit enthusiastgaming.com. For more information on
Luminosity Gaming visit luminosity.gg.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210427005963/en/
e.l.f. Corporate Communications Melinda Fried
mfried@elfbeauty.com
e.l.f. Business Media Inquiries Brittany Fraser, ICR,
Inc. ELFPR@icrinc.com
e.l.f. Consumer Media Inquiries Danielle Marmel, SHADOW
Danielle@weareshadow.com
TikTok Inquiries Miriam Fitting
miriam.fitting@tiktok.com
Enthusiast Gaming Inquiries Katherine Pryde
kpryde@enthusiastgaming.com
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