Cheerios Returns to Original CheeriOats Name to Celebrate its 80th Anniversary
13 Julho 2021 - 9:00AM
Business Wire
First introduced as CheeriOats, heart healthy Cheerios
introduces retro, limited-edition packaging to celebrate milestone
and remind consumers of its first ingredient: whole grain oats
America’s number-one cereal brand is celebrating 80 years of
putting whole grain oats on millions of breakfast tables every
morning by reintroducing its original name and packaging:
CheeriOats. The brand launched in 1941 and was one of the first
cereals made with whole-grain, nutrient-packed oats formed into the
iconic Os. The retro, limited-edition box will be hitting store
shelves nationally in July.
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Cheerios Returns to Original CheeriOats
Name to Celebrate its 80th Anniversary (Graphic: Business Wire)
“Cheerios has always been about the oats and we are using the
80th anniversary to remind consumers that soluble fiber from
whole-grain oat foods, like those in Original and Honey Nut
Cheerios cereals, can help lower cholesterol as part of a
heart-healthy diet*,” said Kathy Dixon, Senior Brand Experience
Manager for Cheerios. “With more than 100 million Americans having
some form of heart disease, Cheerios is prioritizing the importance
of heart health and wants to remind Americans that a happy,
heart-heathy lifestyle can be fun, easy, and delicious.”
According to the Centers for Disease Control & Prevention
(CDC), nearly 1 in 3 American adults have high cholesterol. To help
support a healthy heart, medical experts recommend practicing
healthy living habits, like maintaining a healthy weight, getting
enough physical activity and eating a heart-healthy diet, which can
include foods made with whole grain oats, that can help lower
cholesterol like Original Cheerios and some/certain other Cheerios
flavors.
More than 500 formulas were tested and more than 10 shapes and
sizes were considered before General Mills experts found the ideal
combination. In 1945, CheeriOats changed its name to Cheerios and
since then the brand has been on a mission to inspire happy
hearts.
Generations of families have memories that include Cheerios
cereal so to celebrate its 80th birthday, Cheerios is asking fans
to share their favorite Cheerios memories on social media for a
chance to win 80 boxes of CheeriOats or a custom-made box.
Consumers can share their favorite Cheerios memories on Facebook,
Twitter and Instagram. Click
www.cheerios.com/Cheerios80thSweepstakes for more information.
The limited-edition CheeriOats boxes will be available at major
retailers nationwide starting in July while supplies last (MSPRP:
$3.99 for 10.8oz boxes and $4.99 for 19.8oz boxes). Cheerios is
also offering consumers a coupon to get $.80 off their next box of
CheeriOats or any other Cheerios cereal flavor. To learn more about
the history of Cheerios and its limited-edition box, visit
Cheerios.com.
* Three grams of soluble fiber daily from whole grain oat foods,
like Cheerios™ and Honey Nut Cheerios™ cereal, in a diet low in
saturated fat and cholesterol, may reduce the risk of heart
disease. Original Cheerios cereal provides 1.5 grams per serving.
Honey Nut and certain other flavors of Cheerios cereal provide 0.75
grams per serving.
About General Mills
General Mills makes food the world loves. The company is guided
by its Accelerate strategy to drive shareholder value by boldly
building its brands, relentlessly innovating, unleashing its scale
and being a force for good. Its portfolio of beloved brands
includes household names such as Cheerios, Nature Valley, Blue
Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker,
Yoplait, Annie’s, Wanchai Ferry, Yoki and more. Headquartered in
Minneapolis, Minnesota, USA, General Mills generated fiscal 2021
net sales of U.S. $18.1 billion. In addition, the company’s share
of non-consolidated joint venture net sales totaled U.S. $1.1
billion.
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