Barbie® Launches New Music Producer Doll to Highlight the Gender Gap in the Industry
13 Setembro 2021 - 7:00AM
Business Wire
With Women Making Up Less Than 3%* of Music
Producers, Barbie Partners MTV, Producer and Songwriter Ester Dean,
and Girls Make Beats to Inspire and Empower Girls to Explore a
Career in the Music Industry
Mattel, Inc. (NASDAQ: MAT) announced today Barbie Music
Producer, a doll designed to introduce girls to an underrepresented
career where women make up less than 3% of music producers and
shine a light on the importance of women’s stake in the industry.
As the #1 global toy property** and original girl empowerment
brand, Barbie recognizes the barriers that impede girls from
reaching their limitless potential and aims to level the playing
field for girls as part of the Barbie Dream Gap Project. With over
200 careers and counting, Barbie is mixing it up as a music
producer to show girls more role models in this space and encourage
purposeful play through careers they may not be familiar with.
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Barbie® Launches New Music Producer Doll
to Highlight the Gender Gap in the Industry (Photo: Business
Wire)
Barbie has joined forces with Grammy Award-nominated music
producer, songwriter, singer and actress Ester Dean and Girls Make
Beats – an organization dedicated to expanding the female presence
of music producers, DJs and audio engineers – to inspire more girls
to explore a future in music production. Through the collaboration,
Barbie is funding Girls Make Beats scholarships to give more girls
access to pursue their future dream. Together, Barbie, Girls Make
Beats and Ester Dean are hosting a live webinar, open to girls ages
5-17, to engage and help empower future female music producers.
Barbie is also teaming up with MTV to raise awareness and shine
a light on current music produced by women in hopes of inspiring
the next generation to follow their lead. On September 18 at 8 a.m.
ET, Barbie and MTV will host an hour-long takeover of MTV’s
Saturday Music Video Block to feature music hits produced
exclusively by women.
“As part of our ongoing Dream Gap Project, Barbie is dedicated
to leveling the playing field for girls in careers where women are
underrepresented, like music producer,” said Lisa McKnight, SVP and
Global Head of Barbie & Dolls, Mattel. “By exposing girls to
inspiring women excelling in this role, like Ester Dean, and by
highlighting the music producer career with dolls, Barbie is
reminding girls of their limitless potential. Our partnership with
Girls Make Beats takes our efforts one step further, championing
female voices from the studio to the stage and giving girls the
tools to help them pursue a future as a music producer.”
“I am honored to lend my voice to Barbie to inspire young girls
to learn more about becoming a music producer,” said producer,
songwriter and singer Ester Dean. “While female voices are heard
from the stage, so many critical decisions are made behind the
scenes and in the studio. Having been in the industry for over a
decade, I've witnessed the power female voices can have in shaping
the future of music production and want to ensure more women are in
the room.”
Each music producer doll in this collection wears a graphic tee,
trendy jeans, an iridescent crop jacket, platform boots and has
colorful hair in four fun styles. The doll also comes with a sound
mixing board, computer and headphone accessories to get the
creativity and music going. Music producer Barbie is available
today for $14.99 at major retailers and on Barbie.com.
Ester Dean will also share her inspiration and experience as a
music producer on Barbie’s latest vlog titled ‘I Interview Ester
Dean, Song Machine’ available on Friday, September 24th, on the
Barbie YouTube channel. Visit Barbie.com/DreamGap to learn more and
to join the Girls Make Beats webinar with Ester Dean.
*Source: “Inclusion in the Recording Studio?” Report, Dr. Stacy
L. Smith, Dr. Katherine Pieper, Marc Choueiti, Karla Hernandez
& Kevin Yao, The USC Annenberg Inclusion Initiative, March
2021
**Source: The NPD Group/Retail Tracking Service, U.S. Dollar
Sales, January-December 2020
About Mattel
Mattel is a leading global toy company and owner of one of the
strongest catalogs of children’s and family entertainment
franchises in the world. We create innovative products and
experiences that inspire, entertain and develop children through
play. We engage consumers through our portfolio of iconic brands,
including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®,
Thomas & Friends®, UNO® and MEGA®, as well as other popular
intellectual properties that we own or license in partnership with
global entertainment companies. Our offerings include film and
television content, gaming, music and live events. We operate in 35
locations and our products are available in more than 150 countries
in collaboration with the world’s leading retail and ecommerce
companies. Since its founding in 1945, Mattel is proud to be a
trusted partner in empowering children to explore the wonder of
childhood and reach their full potential.
About Girls Make Beats
Girls Make Beats® (GMB) is a 501 (c)(3) nonprofit organization
that empowers girls by expanding the female presence of music
producers, DJs, and audio engineers. GMB was founded in 2012 by
certified audio engineer, Tiffany “Delilah” Miranda. GMB works with
girls ages 5-17 and hosts educational seminars, summer camps,
industry panels and networking events. GMB helps girls further
their careers as music producers, DJs, and audio engineers by
providing courses on industry leading hardware and software. GMB
also serves as an outlet for girls to unite and collaborate within
the music industry. With a presence growing globally, GMB is
dedicated to creating real-world opportunities for girls to break
barriers in the music industry.
MAT-BARB
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News Media Devin Tucker Devin.Tucker@Mattel.com
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