Electronic Arts Reveals New Madden NFL 22 Digital Cover Featuring Bo Jackson in a Throwback to the Iconic Nike Bo Knows Campaign
17 Novembro 2021 - 12:01PM
Business Wire
Give the Gift of Madden NFL 22 as Sports Legend
Bo Jackson Arrives to Save Your Season with New Content in Ultimate
Team, Superstar KO and The Yard
Today, Electronic Arts revealed a new digital cover of EA
SPORTS™ Madden NFL 22 for the holiday season that features
legendary multi-sport athlete Bo Jackson on his first cover, and
reignites 90s nostalgia for the iconic Nike Bo Knows campaign.
Starting November 19 in Madden NFL 22, players can explore Bo
Jackson’s football legacy with new experiences and content across
some of the game’s most popular modes including Ultimate Team, The
Yard, and Superstar KO.
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the full release here:
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Sports Legend Bo Jackson Graces New EA
SPORTS Madden NFL 22 digital cover for the holidays. (Graphic:
Business Wire)
“It’s great to be back in the game with Madden NFL and to appear
on my first cover,” said Bo Jackson. “The Nike Bo Knows campaign
brings back a lot of nostalgia for me and many others. It’s great
the campaign has remained relevant for so many over the years and
to see it revisited in Madden NFL 22 allows it to reach a whole new
generation of fans.”
“We revealed Madden NFL 22 with two of the greatest quarterbacks
in history on the cover in Tom Brady and Patrick Mahomes,” said
Julie Foster, VP of EA SPORTS Brand. “What better way to continue
highlighting greatness in sport during the holidays than featuring
Bo Jackson, the only athlete to be named an all-star in both
professional football and baseball, and one of the greatest running
backs ever in the NFL.”
Between November 19 and January 14, Madden NFL 22 players will
automatically receive an 85 overall rated Bo Jackson player item
and Raiders uniform to outfit their team in Madden Ultimate Team.
New Nike x Bo Knows gear will drop in The Yard, including the Nike
Air Bo Turf worn by Jackson in the 90s. Jackson will also appear in
the draft pool in the fast, fun Superstar KO mode and a new Bo
Knows Superstar X-Factor ability, built to emulate Jackson’s
mythical versatility, will be added. Plus, each week during the
holidays, players have the chance to get a new Bo Knows Legend in
Ultimate Team.
Madden NFL 22 is developed in Orlando and Madrid by EA Tiburon
and is available worldwide for Sony PlayStation®4, Sony
PlayStation®5, Microsoft Xbox One, Microsoft Xbox Series X|S, PC
via Origin™ and Steam®, Google Stadia™ and Madden NFL Mobile. For
Madden NFL 22 assets, visit: EAPressPortal.com and follow
@eamaddennfl on Twitter, Facebook and Instagram for the latest
updates.
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital
interactive entertainment. The Company develops and delivers games,
content and online services for Internet-connected consoles, mobile
devices and personal computers.
In fiscal year 2021, EA posted GAAP net revenue of $5.6 billion.
Headquartered in Redwood City, California, EA is recognized for a
portfolio of critically acclaimed, high-quality brands such as EA
SPORTS™ FIFA, Battlefield™, Apex Legends™, The Sims™, Madden NFL,
Need for Speed™, Titanfall™ and F1™. More information about EA is
available at www.ea.com/news.
EA SPORTS, Ultimate Team, Battlefield, Need for Speed, Apex
Legends, The Sims and Titanfall are trademarks of Electronic Arts
Inc. John Madden, NFL, FIFA and F1 are the property of their
respective owners and used with permission. PlayStation, Steam, and
Stadia are the property of their respective owners and are used
with permission.
Category: EA Studios
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Will Alexander Sr. PR Manager walexander@ea.com
Electronic Arts (NASDAQ:EA)
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