The Future of the Point of Sale Is Here: Visa Pioneers Cloud-based Payment Acceptance
13 Janeiro 2022 - 11:15AM
Business Wire
- Visa Acceptance Cloud creates more seamless, affordable point
of sale opportunities for small businesses, retailers, fintechs,
and the businesses that support them
Today Visa (NYSE: V) announced a new platform, Visa Acceptance
Cloud (VAC), set to revolutionize the way businesses accept
payments from their customers. Following the success of the
company’s popular “Tap to Phone” solution, VAC will let acquirers,
payment service providers, point of sale (POS) manufacturers, and
Internet of Things (IoT) players move payment processing software
from being embedded in each hardware device to being universally
accessible in the cloud.
Already live across six geographies, VAC will help innovators
transform almost any device into a cloud-connected payment
terminal, while providing seamless, cloud-based software updates,
robust analytics, and network services from Visa. Since VAC runs on
Visa’s data centers, it also offers leading data security
capabilities.
“Cloud acceptance is the future of payments,” said Mary Kay
Bowman, senior vice president and global head of payment and
platform products, Visa. “Cloud-connected POS lets sellers accept
payments across a range of devices quickly, simply, and safely,
whether at an unattended kiosk in a hotel, a mirror in a high-end
retail store or virtual in-home gym, or a smart phone in the hands
of a small seller with a roadside newsstand.”
In January 2020, Visa first showcased the power of “Tap to
Phone,” an industry-first solution that transforms current
generation Android smartphones and tablets into contactless point
of sale terminals. Tap to Phone was Visa’s first offering that let
sellers accept payments on the devices they already own, just by
downloading an app. As of December 2021, there were more than
300,000 devices across 54 countries using Tap to Phone.
Expanding beyond phones, Visa Acceptance Cloud enables any POS
or connected device to seamlessly accept payments and to
incorporate a range of added services, including buy now, pay
later, fraud management, Rapid Seller Onboarding, and advanced data
analytics. The ongoing pilots in North America, South America,
Europe, Africa, Asia and Australia cater to a variety of use cases,
including retailers and restaurants in Australia through Visa’s
work with U.S.-based fintech, Bleu, NOBAL Technologies’ smart
mirror and public trains in Brazil.
“Bleu is working with Visa to bring seamless payments to
businesses across Australia for the very first time,” said Sesie
Bonsi, President & CEO, Bleu. “While the average business owner
can spend as much as $1,000 on POS devices, plus countless hours
and more money on time consuming certification processes, moving to
Visa Acceptance Cloud removes the barriers of traditional hardware
and burdens of device-bound kernel certifications, making it easier
for the independent business that we serve to deliver touchless
payment options to their customers through any connected
device.”
“Retailers are looking to enhance their in-store customer
experience to meet the speed and convenience of the online and
in-store checkout experiences,” says Bill Roberts, CEO, NOBAL
Technologies. “NOBAL‘s intelligent mirror in partnership with VAC
from Visa provides payment experiences on our mirror without the
expense and expertise required for embedded hardware modules,
helping us push the future of retail in new ways.”
“VAC is a universal platform that helps open up acceptance for
all – by freeing our leading technology partners to innovate. On
one end of the spectrum, cloud acceptance helps drive inclusion for
more small sellers who want to offer digital payments. On the other
end, Visa Acceptance Cloud enables advanced shopping and buying
experiences that will be central to the future of retail for
businesses of all shapes and sizes,” continued Bowman. “Moving
acceptance to the cloud opens up the possibility of so much
innovation from the entire payments ecosystem. This is only the
beginning.”
To learn more about VAC, please visit our website or contact
visaacceptancecloud@visa.com.
About Visa
Visa (NYSE: V) is a world leader in digital payments,
facilitating more than 215 billion payments transactions between
consumers, merchants, financial institutions and government
entities across more than 200 countries and territories each year.
Our mission is to connect the world through the most innovative,
convenient, reliable and secure payments network, enabling
individuals, businesses and economies to thrive. We believe that
economies that include everyone everywhere, uplift everyone
everywhere and see access as foundational to the future of money
movement. Learn more at Visa.com.
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Media Contact: Emily Scheer Press@visa.com
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