Virgin Galactic Appoints Blair Rich as President and Chief Business Officer, Commercial and Consumer Operations
08 Fevereiro 2022 - 9:00AM
Business Wire
Veteran marketing innovator will lead Company’s
commercial and consumer business and evolution of iconic consumer
brand
Virgin Galactic Holdings, Inc. (NYSE: SPCE) (the “Company” or
“Virgin Galactic”), an aerospace and space travel company,
announced today that Blair Rich has been appointed President and
Chief Business Officer, Commercial and Consumer Operations as the
company prepares for the launch of commercial service later this
year. In this newly created role, Rich will lead all aspects of the
Company’s commercial strategy including sales, marketing, business
and product development, communications, operations, and customer
experience.
Rich has more than two decades of experience building some of
the world’s most recognizable global brands. Most recently, she
served as President of Worldwide Marketing for Warner Bros.’
Theatrical and Home Entertainment divisions. For the past year, she
has served as a consultant and strategic advisor to Virgin
Galactic. During that time, she helped the Company develop and grow
its commercial strategy, including the marketing for Sir Richard
Branson’s inaugural spaceflight as a member of the Unity 22 crew,
which was viewed by tens of millions of people around the
world.
“We’re delighted to welcome Blair to our growing organization
and executive leadership team,” said Virgin Galactic CEO Michael
Colglazier. “Blair brings a unique consumer-centric perspective to
our company, with an incredible blend of business, digital and
creative experience that she honed working on some of the most
iconic brands in the entertainment industry. We are creating an
entirely new kind of experience that begins at the moment of sale
and extends for years after the journey to space. Blair has the
vision, dynamic strategy skills and creativity to innovate on all
levels. This year will be an important one for all of us at Virgin
Galactic, and her leadership will be critical as we launch
commercial service.”
Prior to Virgin Galactic, Rich spent 23 years at Warner Bros.
Entertainment, starting as an intern and rising to lead worldwide
marketing for the company. In this role, she oversaw a global team
of over 700, encompassing creative advertising, publicity, media,
digital and data, partnerships, research and multicultural
marketing that launched an average of 20 films per year. Rich was
integral in establishing and shaping some of the most successful
films and franchises in the entertainment industry, including Harry
Potter and the DC Multiverse. She also serves on the board of LA
Family Housing.
Rich said: “It is a rare opportunity to build a business at the
forefront of an entirely new industry. Working with the Virgin
Galactic team over the past year has been incredible, and I’m
passionate about growing the company to enable people around the
world to experience the wonder and awe of space. We are creating a
unique, emotional and deeply meaningful customer journey that will
anchor our business. I am humbled to be a part of this amazing
group of professionals whose ability to deliver transformative
experience is unmatched.”
Virgin Galactic board member Adam Bain added, “Blair pushes
boundaries and has a unique knack for generating consumer insights
and translating that into successful strategies in the market,
making her an ideal executive for this role.”
As part of this appointment, Virgin Galactic is also simplifying
its reporting structure under Colglazier. Rich will be one of three
business unit leaders, joining President, Space Missions and Safety
Mike Moses, and President, Aerospace Systems Swami Iyer. These
three business leaders will report directly to Colglazier, along
with Aparna Chitale, Chief People Officer; Michelle Kley, Executive
Vice President, General Counsel and Secretary of Virgin Galactic
Holdings; and Doug Ahrens, Chief Financial Officer.
About Virgin Galactic Holdings
Virgin Galactic Holdings, Inc. is an aerospace and space travel
company, pioneering human spaceflight for private individuals and
researchers with its advanced air and space vehicles. It is
developing a spaceflight system designed to connect the world to
the wonder and awe created by space travel and to offer customers a
transformative experience. You can find more information at
https://www.virgingalactic.com/.
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