U.S. Bank Named WNBA Changemaker and the League’s Official Bank
10 Março 2022 - 12:00PM
Business Wire
The Women’s National Basketball Association (WNBA) announced
today that U.S. Bank will become a WNBA Changemaker through a new
multiyear relationship with the league. WNBA Changemakers is a
collective of purpose-driven companies that harness their power to
elevate women in sports and support the league’s mission around
advancing diversity, equity and inclusion. As a supporter of the
league, U.S. Bank will serve as the Official Bank of the WNBA. U.S.
Bank will also become the official bank of future marquee events
such as the WNBA Commissioner’s Cup presented by Coinbase, AT&T
WNBA All-Star, and the WNBA Draft 2022 presented by State
Farm®.
“U.S. Bank’s support as a WNBA Changemaker is exactly what we
envisioned when we created this platform, and we are excited that
U.S. Bank will share in our mission to support the players and the
league in unparalleled ways,” said WNBA Commissioner Cathy
Engelbert. “One important element of this partnership was the idea
to create financial education programs that will not only offer
assistance to the elite athletes of the WNBA during their playing
days, but also help set them up for long-term success beyond the
court. U.S. Bank has shown outstanding commitment to highlighting
our players as role models and community leaders, and we look
forward to working together to advance the WNBA.”
As an official WNBA Changemaker, U.S. Bank will provide players
and alumni access to financial resources and will create programs
to increase financial education across the country. A cornerstone
of the relationship will be the creation of a new league-wide
financial wellness program, where U.S. Bank will implement benefits
and resources that include access to advisors for all WNBA players
so they can create a game plan for their financial futures.
“At U.S. Bank, we are focused on empowering women leaders,
building wealth, and creating access for diverse communities,” said
Andy Cecere, chairman, president and chief executive officer for
U.S. Bank. “Our core values line up perfectly with the WNBA in
inspiring the next generation of female leaders. We look forward to
positively impacting women’s basketball as a WNBA Changemaker, not
only by amplifying the sport, but also by focusing on social change
alongside these other amazing supporters.”
As part of the relationship, U.S. Bank will provide financial
education and opportunities to WNBA players – from rookies to
veterans focusing on their life after basketball on an ongoing
basis throughout each year via marquee league events and
initiatives. Through these touchpoints, U.S. Bank will provide
players with networking and mentorship opportunities, internships,
training seminars and work to educate them about the importance of
setting financial goals to prepare them for their post-playing
careers.
In addition, the WNBA and U.S. Bank will identify and work with
a non-profit organization to develop a tailored program aimed at
supporting young women in underserved communities. This immersive
community program, designed to improve financial health and propel
economic advancement for women of color, will give aspiring
businesswomen access to experts in a wide range of industries to
help identify goals and access real business opportunities.
“This relationship represents so much of what we are committed
to at U.S. Bank, and we could not be prouder to support the WNBA,”
said Kate Quinn, vice chair and chief administrative officer for
U.S. Bank. “Together, we will work to advance equity through
financial wellness and education, which is part of U.S. Bank Access
Commitment™, our long-term approach to building wealth and creating
opportunities for diverse customers and employees. We are excited
to get to work.”
U.S. Bank joins a growing lineup of WNBA Changemakers including:
AT&T, the Official 5G Innovation Partner of the WNBA; Deloitte,
the Official Professional Services Provider of the WNBA; Nike, the
Official Outfitter of the WNBA; and Google, the Official Trends and
Fan Insights Partner of the WNBA.
About the WNBA
Having completed its 25th season in 2021, the WNBA is a bold,
progressive basketball league that stands for the power of women.
Featuring 12 teams, the W is a unique sports property that combines
competition and entertainment with a commitment to diversity,
equity and inclusion and social responsibility. Through its
world-class athletes, the in-game fan experience, TV and digital
broadcasts, digital and social content and community outreach
programs, the league celebrates and elevates the game of basketball
and the culture around it.
In 2020, the WNBA and the Women’s National Basketball Players
Association (WNBPA) signed a groundbreaking eight-year CBA that
charts a new course for women’s basketball—and women’s sports
overall—with a focus on increased player compensation, improvements
to the player experience, expanded career development
opportunities, and resources specifically tailored to the female
professional athlete. Key elements of the agreement are supported
through the league’s new platform, WNBA Changemakers, with
AT&T, the WNBA’s Marquee Partner and inaugural Changemaker, as
well as fellow inaugural Changemakers Deloitte and Nike, and the
addition of Google in 2021 and U.S. Bank in 2022. During the 2020
season, the WNBA and WNBPA launched the WNBA Justice Movement
forming the Social Justice Council with the mission of being a
driving force of necessary change and continuing conversations
about race and civic engagement, among other important societal
issues.
For more information, visit WNBA.com.
About U.S. Bank
U.S. Bancorp, with nearly 70,000 employees and $573 billion in
assets as of December 31, 2021, is the parent company of U.S. Bank
National Association. The Minneapolis-based company serves millions
of customers locally, nationally and globally through a diversified
mix of businesses: Consumer and Business Banking; Payment Services;
Corporate & Commercial Banking; and Wealth Management and
Investment Services. The company has been recognized for its
approach to digital innovation, social responsibility, and customer
service, including being named one of the 2021 World’s Most Ethical
Companies and Fortune’s most admired superregional bank. Learn more
at usbank.com/about.
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version on businesswire.com: https://www.businesswire.com/news/home/20220310005617/en/
Susan Beatty, U.S. Bank Public Affairs & Communications
susan.beatty@usbank.com
Dina Skokos, WNBA Communications dskokos@nba.com;
212-407-8840
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