First Arab tech company to float on the US
stock exchange unveils striking new brand positioning and
identity
Spectacular projection of new logo with
Anghami’s new partner global megastar Amr Diab lights up the Burj
Khalifa in celebration of new positioning, visual identity and
creative campaign
Anghami Inc. (“Anghami”) (NASDAQ: ANGH), the leading music
streaming and entertainment platform in the Middle East and North
Africa (MENA) region, has unveiled an all-new brand identity to
support its next phase of growth.
Marking an exciting new era for the brand, the new identity
dropped on March 3rd across digital, social, app stores and the
Anghami platform. At the heart of this is its mission to empower
Arab youth everywhere to create and connect with the world,
carrying the voice of Arabs and projecting it onto the global stage
– a galvanizing message that is summed up in a new creative
campaign that will run in Egypt and the GCC, including KSA and the
UAE. With its selling line “Share your voice, the world is
listening”, the campaign brings to life the notion that Anghami
users and artists are global citizens who are proudly Arabic and
ready to make some noise.
The core message behind its new positioning is simple: everyone
has a voice, each unique and impossible to copy. Some voices are
louder than others – more established with millions of followers
and listeners – while some are just starting out. Anghami is here
to make these voices heard, whether that’s through playlists,
starting your own radio station or simply liking a podcast.
Underpinning Anghami’s vibrant new positioning is a new logo and
visual identity, which have been created from four colorful lines
representing a ‘travelling voice’ flowing and sharing its message
with the world. The lines bring to life the voices of the many Arab
creators and storytellers that are sharing their voice on Anghami
and act as an invitation to people everywhere to enjoy Arab
culture, to create with it, and to celebrate it.
Elie Habib, Co-Founder and Chief Technology Officer of Anghami,
commented: “An identity is more than mere symbols... it is about
the sounds we create in our community. With our new logo, colour
scheme, typeface, and tagline, we our aiming to lead an evolution
in how Arab youth connects with the world. Today, more than ever,
we are ready to serve young Arab talent and help them to make more
noise, because the world is listening."
Commenting on the new logo, Anghami’s Head of Creative Rana
Najjar said: “The flowing lines symbolize the wealth of creative
Arabs who are out there painting a beautiful image of our Arab
world and want to make some noise.”
The new positioning, visual identity and logo were developed by
London-based agency BigSmall in collaboration with Anghami’s
in-house team – reflecting its unique position as a local brand
that has gone global – the new identity was officially revealed at
an exclusive party in Dubai with special guest Amr Diab. Anghami
recent signed a multi-year deal with the global Arab megastar to be
the only platform to stream his entire own label catalogue and
future releases. To celebrate its rebrand and first partnership as
a publicly listed company, the new identity was launched with a
spectacular projection of its new logo and an image of Amr Diab on
the world’s tallest building, the Burj Khalifa in Dubai.
Nearly a decade since its formation in 2012, Anghami has built a
catalog of 72 million Arabic and international songs and podcasts,
making it the market leader for streaming in the region with a 58%
market share. With the launch of its new identity, Anghami aims to
grow its global reach and add more value to customers through the
best content and innovative new features. In celebration of its new
positioning, Anghami is empowering users to share their voices by
making the microphone feature available to all Anghami Plus
members. Everyone will be now able to host their own Live Radio to
discuss a subject of their choice or simply unleash the DJ
within.
“Users across the region have been waiting for the microphone
feature in Live Radio. Today, they can all share their voice, and
we can’t wait to see the content they will generate,” added
Mohammed Ogaily, Anghami’s VP Product.
To find out more and to check out Anghami’s new identity, go to
www.anghami.com. To listen to its extensive collection of Arabic
and international content, including Amr Diab’s entire Nay Label
audio and video catalog and all upcoming releases for free,
download the Anghami app now.
About Anghami Inc.
The first, most established and fastest-growing music technology
platform in the Middle East and North Africa region, Anghami is the
go-to destination for Arabic and International music and
entertainment, creating artists, and connecting people. With its
extensive eco-system of music, podcasts, events and more, Anghami
provides the tools for anyone to create, curate and share their
voice with the world.
Launched in 2012, Anghami was the first music-streaming platform
in MENA to digitize the region’s music. Today, it has the largest
catalog comprising 72 million songs and licensed content from
leading Arabic labels, independent artists, and distributors,
available for 75 million registered users. Anghami has established
40+ Telco partnerships to facilitate subscriptions and customer
acquisitions, in parallel to building long-term relationships with
and featuring music from major music labels including Universal
Music Group, Sony Music Entertainment, Warner Music Group and the
Merlin Network and is constantly licensing and producing new and
original content. Headquartered in Abu Dhabi, Anghami has offices
in Beirut, Dubai, Cairo, and Riyadh and operates in 16 countries
across MENA and has recently expanded into the US and Canada, with
Europe in the pipeline. It is the only service available in
English, Arabic and French, and remains close to its customer base,
not only thanks to its pan-regional presence but also via the 56
million user data points it generates every day.
To learn more about Anghami, please visit:
https://anghami.com
Forward-looking Statements
This press release includes “forward-looking statements” within
the meaning of the “safe harbor” provisions of the United States
Private Securities Litigation Reform Act of 1995. Anghami’s actual
results may differ from its expectations, estimates, and
projections and, consequently, you should not rely on these
forward-looking statements as predictions of future events. Words
such as “expect,” “estimate,” “start,” “project,” “budget,”
“forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,”
“should,” “believes,” “predicts,” “potential,” “continue,” and
similar expressions (or the negative versions of such words or
expressions) are intended to identify such forward-looking
statements. These forward-looking statements involve significant
risks and uncertainties that could cause the actual results to
differ materially from those discussed in the forward-looking
statements. Most of these factors are outside Anghami’s control and
are difficult to predict. Factors that may cause such differences
include, but are not limited to: the impact of COVID-19 on
Anghami’s business; the outcome of any legal proceedings that may
be instituted against Anghami; changes in applicable laws or
regulations; and the possibility that Anghami may be adversely
affected by other economic, business, and/or competitive factors;
and other risks and uncertainties identified in Anghami’s
registration statement on Form F-4 (File No. 333-260234) filed with
the U.S. Securities and Exchange Commission (the “SEC”), which was
declared effective on December 16, 2021, including those under
“Risk Factors” therein, and in other documents filed or to be filed
with the SEC by Anghami and available at the SEC’s website at
www.sec.gov. Anghami cautions that the foregoing list of factors is
not exclusive. Anghami cautions readers not to place undue reliance
upon any forward-looking statements, which speak only as of the
date made. Except as required by law, Anghami does not undertake or
accept any obligation or undertaking to release publicly any
updates or revisions to any forward-looking statements to reflect
any change in its expectations or any change in events, conditions,
or circumstances on which any such statement is based.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220314005540/en/
Rami Chmaysani, ASDA'A BCW +971.582941154 /
Rami.Chmaysani@bcw-global.com
Anghami (NASDAQ:ANGH)
Gráfico Histórico do Ativo
De Jan 2025 até Fev 2025
Anghami (NASDAQ:ANGH)
Gráfico Histórico do Ativo
De Fev 2024 até Fev 2025
