Electronic Arts and the National Football League to Entertain Millions of Football Fans Through Multi-Year Exclusive Esports Deal Renewal
10 Agosto 2022 - 10:00AM
Business Wire
Partnership Extension Follows a Record Year
for Madden NFL Esports with 4x Viewership Increase Last
Season
Madden NFL 23 Championship Series
Registration is Now Open; First Broadcast is the Ultimate Kickoff -
Airing September 7 & 9
Today, Electronic Arts (NASDAQ: EA) and the National Football
League (NFL) revealed a new multi-year partnership renewal for the
EA SPORTS™ Madden NFL Championship Series (MCS). The announcement
follows competitive Madden NFL’s best season in history as last
year’s MCS 22 achieved a 4x broadcast increase for its average
minute audience year-over-year. The agreement will help align MCS
with NFL events and key moments throughout the season, as the NFL
and EA continue to grow and deepen NFL fandom through esports. The
NFL and EA will elevate Madden NFL competitors into stars, using
creative, humanizing storytelling to entertain Madden and football
fans alike.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20220810005464/en/
REGISTER TO COMPETE IN THE MCS 23 HERE
“Madden NFL esports continues to deepen the love of the game
with fans, players, and viewers. It’s teaching viewers how to
improve at the game, while deepening engagement with Madden’s most
loyal fanbase,” said Brent Koning, VP of EA Esports. “Since the MCS
started five years ago, it has helped showcase the game by
elevating the greatest players in the world, while giving every
single Madden NFL player the chance to go from couch to champion.
We can’t wait to see how the MCS 23 season unfolds.”
“As a trusted partner for more than 30 years, EA’s commitment to
football authenticity with Madden NFL is exemplary,” said Ed Kiang,
VP, Video Gaming at the NFL. “Extending our partnership with EA is
another avenue for the League to grow fandom off the field and
enhance the EA SPORTS Madden NFL Championship Series by aligning
Madden competitive gaming with NFL moments. Our joint efforts will
drive the type of excitement that NFL fans expect while also
highlighting the best Madden players in the world.”
To maximize reach and fan engagement, the recently announced MCS
23 calendar will closely align with the NFL season, culminating
with the Ultimate Madden NFL 23 Bowl during the week of Super Bowl
LVII, as $1.7 million in total prize money is up for grabs
throughout the season.
The NFL and EA will partner on innovative new experiences to
provide fans around the world with more ways to connect with the
excitement of NFL football. Additionally, Campbell’s Chunky® Soup
will return as an MCS partner and receive virtual naming rights to
the uniquely created Campbell's Chunky® Stadium.
MCS 23 will feature an expanded competitive program for football
and esports fans, providing more ways to compete and additional
entertainment to watch. A high-level breakdown of MCS 23
tournaments, qualification, and registration details can be found
below.
- Ultimate Kickoff:
- Registration: August 8-21
- Qualifiers: August 20-28
- Broadcast: September 7 & 9
- Prize Pool: $180,000
- Ultimate Thanksgiving:
- Registration: September 5 - October 2
- Qualifiers: October 1 – October 23
- Broadcast: November 9-16
- Prize Pool: $260,000
- Ultimate Wild Card:
- Registration: November 7 - December 1
- Qualifiers: November 29 - December 18
- Broadcast: January 6-11
- Prize Pool: $260,000
- Last Chance Qualifier:
- Registration: January 2-14
- Qualifiers: January 14-15
- Ultimate Madden NFL 23 Bowl:
- Broadcast: January 23 & 27; February 2-3 & 10
- Prize Pool: $1,000,000
For more information, please visit the Madden NFL 23
Championship Series website and follow the @eamaddennfl_mcs for the
latest updates.
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital
interactive entertainment. The Company develops and delivers games,
content and online services for Internet-connected consoles, mobile
devices and personal computers.
In fiscal year 2022, EA posted GAAP net revenue of approximately
$7 billion. Headquartered in Redwood City, California, EA is
recognized for a portfolio of critically acclaimed, high-quality
brands such as EA SPORTS™ FIFA, Battlefield™, Apex Legends™, The
Sims™, Madden NFL, Need for Speed™, Titanfall™, Plants vs. Zombies™
and F1®. More information about EA is available at
www.ea.com/news.
EA SPORTS, Battlefield, Need for Speed, Apex Legends, The Sims,
Titanfall and Plants vs. Zombies are trademarks of Electronic Arts
Inc. STAR WARS © & TM 2015 Lucasfilm Ltd. All rights reserved.
John Madden, NFL, FIFA and F1 are the property of their respective
owners and used with permission.
*Dynamic Gameday, Gameday Atmosphere, Gameday Momentum, Next Gen
Stats Star-Driven AI, Home Field Advantage, Star-Driven AI are only
available on PlayStation 5 and Xbox Series X|S.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220810005464/en/
Liana Bailey, National Football League liana.bailey@nfl.com
Travis Varner, Electronic Arts tvarner@ea.com
Electronic Arts (NASDAQ:EA)
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