Making Meals a Scary Good Time: Heinz® Tomato Blood Ketchup Returns for Halloween Season
27 Setembro 2022 - 9:01AM
Business Wire
The creepy condiment is hitting shelves
nationwide, looking to turn vampires into Tomato Blood eaters
Today, Heinz® announces the return of Heinz Tomato Blood
Ketchup, spooking grocery store shelves nationwide and making meals
a scary good time. The tomato-gore-filled limited edition bottle
features the delicious, thick & rich Heinz Ketchup fans know
and love and returns just in time for Halloween.
This press release features multimedia. View
the full release here:
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HEINZ’s Tomato Blood is returning to
shelves nationwide, looking to turn vampires into Tomato Blood
eaters with the help of vegetarian vampire, Toby. (Photo: Business
Wire)
As the creepy condiment returns to dinner tables and costumes
this Halloween season, Heinz enlisted the help of Toby, a
vegetarian vampire influencer who gave up the traditional vampire
lifestyle and chooses to eat something tastier instead – Heinz
Tomato Blood Ketchup. Through an informational PSA, Toby is on a
mission to convert as many of his fellow vampires to enjoy Tomato
Blood and, crucially, spare the necks of humans.
“Being a vegetarian vampire and only eating Heinz Tomato Blood
comes with a lot of misconceptions,” said Toby, the 280 year-old
vegetarian vampire, influencer and Tomato Blood activist. “I hope
that by issuing a PSA, vampires nationwide will consider that
humans can be more than just food and give friendship a chance
while enjoying a tasty alternative.”
Heinz encourages ketchup lovers everywhere to be like Toby this
Halloween season, joining vegetarian vampires everywhere and
indulging in devilishly delicious Heinz Tomato Blood before it
flies off shelves like bats from the sunlight. Heinz Tomato Blood
Ketchup is available at retailers nationwide starting in October.
Additionally, human fans of Toby can head to select Six Flags
locations to try the Totally Loaded “Bloody” Nacho Fries featuring
Heinz Tomato Blood and, when the sun goes down, experience the
thrill of Six Flags Fright Fest during the month of October.
“Whether dripped on a dinner plate or used as a creepy
accessory, Heinz has been helping people make memories for years,
and this Halloween is no exception,” says Alyssa Cicero, Brand
Manager, Communications, Heinz. “The limited-edition Heinz Tomato
Blood Ketchup bottle features the iconic ketchup people know and
love in a design even vampires can appreciate.”
Fans can watch the vegetarian vampire film featuring Toby,
himself, on Heinz’s YouTube channel and during the AMC Premiere of
“Interview with a Vampire.” Heinz will also be taking over some of
the most popular channels on Fandom and unveiling a special
vampire-themed activation on Twitch.
To learn more about Heinz Tomato Blood Ketchup, follow Heinz on
TikTok, Instagram, Reddit and Twitter or find a vampire-glyph
billboard and scan the QR code. For Vampires Only: Follow this link
for full campaign details.
About the Kraft HEINZ Company
We are driving transformation at The Kraft Heinz Company
(Nasdaq: KHC), inspired by our Purpose, Let's Make Life Delicious.
Consumers are at the center of everything we do. With 2020 net
sales of approximately $26 billion, we are committed to growing our
iconic and emerging food and beverage brands on a global scale. We
leverage our scale and agility to unleash the full power of Kraft
Heinz across a portfolio of six consumer-driven product platforms.
As global citizens, we're dedicated to making a sustainable,
ethical impact while helping feed the world in healthy, responsible
ways. Learn more about our journey by visiting
www.kraftheinzcompany.com or following us on LinkedIn and
Twitter.
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version on businesswire.com: https://www.businesswire.com/news/home/20220927005326/en/
Zeno Group Heinz@zenogroup.com
Jenna Thorton jenna.thorton@kraftheinz.com
Kraft Heinz (NASDAQ:KHC)
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