Column6 Launches Global Partnership with FreeWheel and its Beeswax Technology to Help Advertisers Reach More Connected TV Audiences Across the Americas
25 Outubro 2022 - 11:06AM
Business Wire
With the new integration, media buyers using
the Beeswax demand side platform gain direct access to CTV
audiences in the U.S., Latin America, and Canada
Column6, an innovative connected TV (CTV) platform, today
announced it has integrated FreeWheel’s Beeswax bidder technology
to optimize campaigns across Column6 supply. As a result, Beeswax
customers will have full access to programmatically acquire
inventory and extend audiences to new CTV audiences at scale across
the Americas in one streamlined workflow. Column6 has a large and
growing footprint in the U.S., Canada, and Latin America among
major original equipment manufacturers (OEMs) and emerging CTV
publishers and platforms.
“Beeswax is a leading demand side platform for buyers to access
premium CTV inventory,” said Misha Williams, Vice President, U.S.
Supply Revenue, FreeWheel. “Through our unique integration with
Column6, our Beeswax clients are now able to efficiently identify
and reach their desired audiences on CTV devices across the
Americas – including the growing Latin America market. It is yet
another example of FreeWheel finding enhanced ways to connect
buyers and sellers across the industry.”
By 2025, the U.S. is forecasted to spend more than $30B on CTV
ads, an increase of over 233% from the $9B spent in 2020. Global
CTV impressions in 2020 increased 60% year over year, and CTV
accounted for 40% of all video impressions, up from 31% in 2019.
Column6 has a presence among the 500 million+ connected mobile
devices in Latin America, which is the primary source of CTV, AVOD,
and FAST content consumption in that market.
“We are excited to grow our partnership with FreeWheel and
Beeswax’s enhanced bidding technology across the Americas,” Column6
President Josh Feuer said. “Our success together in the U.S. serves
as a template for new emerging markets.”
More information about the integrated technologies can be found
at Column6.tv and freewheel.com.
About Column6
Column6, a DigitalReef Company, is a global ad platform built
for connected TV. The C6 Platform includes an advanced CTV ad
server, unified auction and thriving CTV marketplace. Column6
provides ad management and addressability tools for CTV in a
unified auction for RTB buyers. Column6 is focused on the future of
CTV and being an integral partner for emerging CTV publishers and
platforms. This includes: unified auction with RTB and managed
campaigns, audience addressability tools, real-time reporting,
content signals, ad podding and frequency management. The platform
includes an integrated and transparent marketplace with
pre-integrated RTB buyers competing in a unified auction for
addressable CTV audiences.
Column6, a DigitalReef Company, works with CTV media owners and
platforms across the Americas and with major OEMs, mobile carriers
and regional broadcasters. It is headquartered in Miami with
offices in New York, São Paulo, Mexico City, and Bogota.
About FreeWheel
FreeWheel, A Comcast Company, empowers all segments of The New
TV Ecosystem. We are structured to provide the full breadth of
solutions the advertising industry needs to achieve their goals. We
provide the technology, data enablement, and convergent
marketplaces required to ensure buyers and sellers can transact
across all screens, across all data types, and all sales channels,
in order to ensure the ultimate goal – results for marketers.
With offices in New York, San Francisco, Chicago, London, Paris,
Beijing, and across the globe, FreeWheel, A Comcast Company, stands
to advocate for the entire industry through the FreeWheel Council
for Premium Video.
For more information, please visit freewheel.com, and follow us
on Twitter and LinkedIn.
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version on businesswire.com: https://www.businesswire.com/news/home/20221025005788/en/
Media Column6 Eric Berto 425-753-2222
Eric.berto@beckmedia.com
FreeWheel Meredith Fitzgerald 215-970-8504
Meredith_Fitzgerald@comcast.com
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