Wrangler® Brings Back the Classics in New Reissue Collection
16 Novembro 2022 - 11:00AM
Business Wire
Inspired by the brand’s 75-year heritage and
iconic print ads from as early as the 1950s, the collection tells
the story of workmanship and longevity.
Global denim icon Wrangler® today announced a limited collection
of reissued archival designs that nod to defining moments in the
brand’s rich history. Since 1947, Wrangler has played a leading
role in bringing western fashion into the spotlight, sharing the
cowboy spirit with rockstars, idols and everyday trendsetters who
live by their own rules. Wrangler Reissue continues to tell the
brand’s story, bringing back famous styles that have provided
inspiration for decades. As one of its final collections in a
yearlong anniversary celebration, Wrangler Reissue is honoring
signature favorites including:
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Since 1947, Wrangler has played a leading
role in bringing western fashion into the spotlight, sharing the
cowboy spirit with rockstars, idols and everyday trendsetters who
live by their own rules. (Photo: Business Wire)
- The Selvedge Jacket is a replica of the 24MJZ jacket
originally introduced in the early 1960s and made from the last
remnants of American-made selvedge denim from the White Oak plant
of Cone Mills in Greensboro.
- The Cowboy Cut Comic Book Jean and Jacket
takes inspiration from the 1950s collectible western comic books
that were included in the back pocket of all Wrangler jeans. The
leading denim brand’s current in-house artist mimicked and updated
the style to capture the essence of cowboy courage for 2022.
- The Women’s Blue Bell Jacket. This replica of a 1950s
women’s denim jacket is considered the first ever ‘color denim’.
The jacket is dyed a pale blue color that was unique to Wrangler
with shaping and comfort created from a pleated front and
embroidered rivets.
- The Women’s Blue Bell Jean. The 14MWZ is the ultimate
cowgirl jean from the same lineage as the men’s 13MWZ, celebrated
here with our 1950’s replica jacket – the Women’s Blue Bell
Jacket.
- The Red Denim Embroidered Jacket, The red dyed 24MJZ
jacket from Wrangler with yellow chain stitch embroidery with the
brand’s iconic phrase “jeans shirts jackets” is a legendary piece
of denim history from the 1950s.
“The Wrangler back patch and stitched W’s have made their mark
in history and signify our legacy of craftsmanship,” said Vivian
Rivetti, global VP of design at Wrangler. “Our anniversary is the
perfect opportunity to reintroduce some of the classic styles and
signature design elements that have made the brand what it is
today, drawing inspiration not only from pieces that were actually
produced, but design concepts from decades past that are now coming
to fruition for the first time."
Wrangler Reissue ranges in price from $79-$265 and sizes S-XXL.
To shop the collection and discover more about #Wrangler75, visit
wrangler.com and follow @wrangler.
About Wrangler®
Wrangler®, of Kontoor Brands (NYSE: KTB), has been an icon in
authentic American style for 75 years. With a rich legacy rooted in
the Western lifestyle, Wrangler is committed to offering superior
quality and timeless design. Its collections for men, women, and
children look and feel great, inspiring all those who wear them to
be strong and ready for everyday life. Wrangler is available in
retail stores worldwide, including flagship stores in Fort Worth
and Greensboro, department stores, mass-market retailers, specialty
shops, top western outfitters, and online. For more information,
visit Wrangler.com.
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Kaitlyn DeSimone kdesimone@fwv-us.com 919.606.8281
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