Visa and GoHenry Announce Global Partnership to Accelerate Financial Education for Children and Teens
29 Novembro 2022 - 9:00AM
Business Wire
Visa and GoHenry expand successful work in the UK to help
children across the world gain confidence with money and becomes
the exclusive network partner for GoHenry’s prepaid cards for kids
and teens in the US, UK, and Europe
Visa (NYSE: V) today announced a seven-year global partnership
with GoHenry, the prepaid card and financial education app for 6-to
18-year-olds. Visa will provide support as the exclusive global
network partner for GoHenry’s prepaid cards for kids and teens in
the US, UK, and Europe.
GoHenry helped expand a new category in youth finance 10 years
ago with a simple mission: to make every kid smart with money.
Since then, with Visa’s support, GoHenry has helped transform
financial education for kids, teens, and their parents. The GoHenry
financial education app and prepaid card help young people learn
about money through several categories including earning, saving,
spending responsibly, and charitable giving. The app also enables
parents to guide their child’s progress with features like
real-time updates and customizable controls.
“When GoHenry first launched into the financial education space,
we needed a dynamic, reliable partner that was able to offer us
support and guidance not only as a new player in the sector, but
with our future plans for expansion, too,” said Dean Brauer,
co-founder and US President, GoHenry. “Through the last 10 years
working together in the UK, Visa has gone above and beyond our
expectations. With our recent European expansion, and plans for
continued growth, Visa’s in-country expertise, support and strong
global brand will be invaluable as we work to serve and grow our
two-million-plus member base and achieve our mission to make every
kid smart with money.”
In the UK, GoHenry has been harnessing Visa’s secure network and
issuing Visa-branded cards since it launched in 2012. With the
global deal announced today, Visa will help bolster GoHenry’s
expansion plans and its work to streamline operations following its
acquisition of French fintech, Pixpay and its recent $55m growth
capital round.
Parents using GoHenry will also be able to seamlessly load funds
to their child’s GoHenry account using their Visa debit cards
through Visa Direct, giving their kids and teens quicker access to
their money.
“GoHenry has changed the game for financial education for young
people,” said Vanessa Colella, SVP and Global Head of Innovation
and Digital Partnerships at Visa. “We’re excited to expand our
global partnership, which will support GoHenry’s plans to launch in
new markets and offer new features that empower parents and
children around the world.”
Alongside access to Visa’s brand, scale, and global acceptance
footprint, Visa has helped GoHenry reach new audiences far and
wide. Most recently, the two companies launched an award-winning
campaign for the Olympic Games Tokyo 2020. Thanks to Visa, GoHenry
provided exclusive content to its UK customers featuring Team GB
and Team Visa skateboarder, Sky Brown, and launched an
Olympic-themed, limited-edition collection of Visa prepaid
cards.
About Visa:
Visa (NYSE: V) is a world leader in digital payments,
facilitating transactions between consumers, merchants, financial
institutions and government entities across more than 200 countries
and territories each year. Our mission is to connect the world
through the most innovative, convenient, reliable and secure
payments network, enabling individuals, businesses and economies to
thrive. We believe that economies that include everyone everywhere,
uplift everyone everywhere and see access as foundational to the
future of money movement. Learn more at Visa.com.
About GoHenry:
A pioneer in financial literacy for 6-18-year-olds, GoHenry is a
financial education app and prepaid debit card with in-app,
gamified money lessons designed to teach kids and teens how to be
smart with money from a young age. Launched in 2012, GoHenry helps
young people learn about money by empowering them with essential
money management skills tailored to their age that they can put
into practice in a safe environment - all with parental
oversight.
GoHenry’s in-app financial education lessons, Money Missions,
enhance this real-life learning with an interactive, rewarding, and
fun way for kids and teens to build essential money skills for
life.
For more information, visit GoHenry.com
View source
version on businesswire.com: https://www.businesswire.com/news/home/20221129005355/en/
Visa: Jackie Dresch - jdresch@visa.com GoHenry: Allyce
Buniak - allyce.buniak@gohenry.co.uk
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