Campaign Manager is a first of its kind
planning tool that gives marketers a holistic view of their
campaigns in Mailchimp.
Today, Intuit Mailchimp (Nasdaq: INTU), the global leader in
email marketing and automation*, is launching Campaign Manager, a
new way for marketers to plan, execute, and track their marketing
campaigns across multiple channels—like email, text messaging,
social media ads, and direct mail—and view how their campaign is
performing in one calendar view. Campaign Manager will be available
to Mailchimp customers with Standard and Premium plans worldwide on
January 25th.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20230119005292/en/
Campaign Manager gives marketers a
holistic view of their campaigns in Mailchimp. (Photo: Business
Wire)
With Campaign Manager (patent pending), a Mailchimp customer can
bring all of their marketing activity happening within a designated
period into the same space in a way that can help marketers track
what’s happening, plan ahead, and make adjustments along the way.
Marketers who are building omni-channel experiences are likely to
be building these experiences using, on average, 7 martech tools
that manage marketing tactics like SMS, social ads, loyalty
programs, customer support interactions, and more. Campaign Manager
enables users to see all associated campaign activities at a
glance—like special events, limited-time promotions, holiday
activations, seasonal campaigns, and more—and gives recommendations
on the best days to plan marketing touchpoints based on industry
benchmarks. These recommendations are generated from millions of
data points analyzed by Mailchimp.
“Omni-channel experiences are critical for marketing to modern
consumers, and our marketer customers have shared the recurring
pain of creating and managing these experiences across channels and
tools,” said Jon Fasoli, Chief Product and Design Officer at Intuit
Mailchimp. “We designed Campaign Manager to give them a single tool
to plan, automate and analyze their campaigns across channels and
marketing tools."
SMS and more with webhooks
Marketers and small business owners can now trigger actions in
their third-party apps using webhooks—a custom HTTP callback that
is triggered by an event—in Campaign Manager for even more robust
multichannel campaign planning. Setting up webhooks in Campaign
Manager can help marketers work more efficiently by allowing them
to update a spreadsheet, send a status update to customers, or add
customers to paid social media ads. Marketers can connect their
third-party SMS provider and then use webhooks to send campaigns,
like sharing a holiday coupon code through a text message.
Key features of Campaign Manager include:
- Campaign setup: Set your
objective, so you can track performance against your overarching
goal
- Campaign calendar: Access a single
source of truth to see all individual activities associated with
your campaign, including marketing touchpoints, tasks to complete,
and important milestone dates
- Multichannel marketing: Create
individual marketing touchpoints associated with the campaign,
starting with Mailchimp’s email tool. And expand your campaigns to
multiple channels with webhooks, allowing you to schedule
activities in third-party apps for text messaging/SMS, ads, social
media, direct mail, and more — all set up and managed from the same
campaign calendar.
- Recommendations: As you schedule
new marketing touchpoints, Mailchimp will suggest the best dates
during your campaign period to send your individual emails based on
AI modeling of your industry and outcomes from millions of other
emails sent in Mailchimp.
- Analytics: View holistic analytics
for your campaign, taking into account your campaign objectives.
Understand in aggregate how your campaign is performing, and view
the impact that individual touchpoints are having on your goals to
understand your best-performing marketing. Customize your view to
prioritize the metrics that matter most to your business.
Mailchimp customer Tigrilla Gardenia is a nature-inspired mentor
and leadership coach, whose career has spanned from program
management in technology to circus performance, marketing, and now
plant-inspired mentorship for “naturepreneurs.” She first used
Campaign Manager during its private beta to plan and manage
campaigns ahead of a summit and product re-launch.
“Overall, I find Campaign Manager to be super helpful to keep
your campaigns focused. I liked being able to see everything
together. I love that Campaign Manager gives you the best date to
email within a range of time,” said Tigrilla Gardenia. “The way
that I work right now is that my team comes up with our general
marketing themes based on where we're headed for the near future.
So we sit down, and we're like, ‘Okay, these are the major areas
that we want to touch on for the next 2 months,’ and then they
might lay out the social media direction that they want to do with
that and I'll write the email newsletters. So if I could take what
the overarching messaging endpoints are, overlap that onto a
schedule rather than having them separate, it would be great.
Because then I could just go into Mailchimp and say, ‘Okay, I'm
going to write a message about this, and these are the times that I
want to connect with my audience,’ and then I can do that all in
one place. I would definitely continue to use it to keep from
drafting my marketing copy and emails in separate places.”
To learn more about Campaign Manager, go to
mailchimp.com/help/about-campaign-manager. Mailchimp’s Onboarding
Specialists and network of experts will be available to help with
technical setup of webhook integrations. To learn more about
webhooks, visit Webhooks Documentation | Mailchimp Developer.
For media kit and visuals, please reach out to pr@mailchimp.com.
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*Based on competitor brands' publicly available data on
worldwide numbers of customers in 2021/2022.
This information is intended to outline our general product
direction, but represents no obligation and should not be relied on
in making a purchasing decision. Additional terms, conditions and
fees may apply with certain features and functionality. Eligibility
criteria may apply. Product offers, features, functionality are
subject to change without notice.
About Mailchimp
Mailchimp is an email and marketing automations platform for
growing businesses. We empower millions of customers around the
world to start and grow their businesses with world-class marketing
technology, award-winning customer support, and inspiring content.
Mailchimp puts data-backed recommendations at the heart of your
marketing, so you can find and engage customers across email,
social media, landing pages, and advertising— automatically and
with the power of AI. In 2021, Mailchimp was acquired by
Intuit.
About Intuit
Intuit is a global technology platform that helps our customers
and communities overcome their most important financial challenges.
Serving approximately 100 million customers worldwide with
TurboTax, QuickBooks, Mint and Credit Karma, we believe that
everyone should have the opportunity to prosper. We never stop
working to find new, innovative ways to make that possible. Please
visit us for the latest information about Intuit, our products and
services, and find us on social.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20230119005292/en/
Mailchimp: Kate Arora kate.arora@mailchimp.com
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