FranklinCovey Announces Significant Enhancements to The 4 Disciplines of Execution System and The 4DX Platform and Mobile App
27 Abril 2023 - 8:12PM
Business Wire
Newly Updated System, Platform and Mobile
App Support The 4 Disciplines Methodology to Create the
Breakthrough Results Clients Are Seeking
FranklinCovey (NYSE: FC), one of the largest and most trusted
leadership companies in the world, announced today it has made
significant enhancements to The 4 Disciplines of Execution®(4DX®)
System and The 4DX® Platform, an online tool, and mobile app.
Paul Walker, FranklinCovey CEO, said, “We made these
enhancements to The 4DX System and The 4DX Platform to ensure the
framework, tools and measurement resources create the breakthrough
results our clients are seeking. The foundational principles of
this System allow leaders’ organization to effectively deal with
and solve their biggest challenge, which is executing strategy that
requires a change of human behavior at scale.”
Worldwide, organizations spend over $31 billion on strategy
creation, and more than 80 percent of those strategies fail to
produce expected results. What has been missing is a proven system
for consistently executing on strategy through people. For over 20
years, the FranklinCovey Execution Practice has studied why
execution fails, what can be done to fix it, and what it takes to
set, track, and achieve breakthrough results around key strategic
targets. They have worked with more than 140,000 teams in over
4,000 client implementations and have a proven track record of
case-worthy results in every kind of industry worldwide, in
business, government, and education.
The 4DX System and 4DX Platform are based on the #1 Wall Street
Journal bestseller, The 4 Disciplines of Execution: Achieving Your
Wildly Important Goals®, authored by Chris McChesney, Sean Covey,
Jim Huling, with Beverly Walker, and Scott Thele. It outlines a
proven process for helping organizations turn sporadic performance
into a system of consistent predictable results. Enhancements to
the System and Platform include:
- A more highly integrated 4DX System acutely focused on creating
tangible measure results.
- The system focuses first on Leaders of Leaders, followed by a
track for Leaders of Teams.
- Greater clarity and simplicity through a Strategy and Execution
Framework.
- A centerline communication plan to create involvement,
feedback, and buy-in on the strategic goals.
- New slide decks and updated videos that are centerline and
scripted for ease and scalability.
- Updated consulting, coaching guides, and participant
tools.
- A new document management system that integrates with the work
session.
- An Implementation Plan that is customizable and integrates
visual organizational structure with a process map and work
sessions.
- The 4DX Platform and App that has been redesigned to be simple,
easy to use, and increases engagement.
- The 4DX Platform and App are now embedded into the work
session.
The 4DX System is applied at two levels: leaders of leaders, and
frontline teams. Based on The 4 Disciplines principles, senior
leaders conduct four actions with their team leaders to scale
impact and results:
Leaders of Leaders:
- Define the Breakthrough: Narrow the focus and create
clarity and commitment around your key breakthrough result with
executable targets.
- Activate Frontline Teams: Unleash and apply everyone’s
collective energy toward your key breakthrough result using the 4DX
principles and implementation processes. 4DX principles create a
common language and process for front-line implementation of the
key breakthrough result.
- Create Organizational Transparency: Utilize a scalable
platform, The 4DX Platform, with scoreboards that let everyone know
if they’re winning or losing as a team, as individuals, and as an
organization.
- Track Execution Pace: Track the pace of progress
real-time using a metric called XPS (Execution Performance Score)
to ensure all your teams are on track to achieving your
breakthrough result.
The 4 Disciplines of Execution focuses on leaders and managers
getting people and teams to align their efforts in doing the right
things at the right times–the Wildly Important Goals®, initiatives,
projects, and tasks that are most critical to the organization. By
changing the way team members on frontline teams engage with each
other to achieve goals, managers can dramatically improve the
impact of their team’s performance.
Frontline Teams:
- Focus on the Wildly Important: The first discipline is
to focus your finest effort on the one thing that will make the
biggest difference.
- Act on Lead Measures: Apply disproportionate energy to
the actions (or behaviors) that will have the greatest impact on
achieving the Wildly Important Goals.
- Keep a Compelling Scoreboard: Ensure everyone knows the
score at all times so they can tell if they are winning or
losing.
- Create a Cadence of Accountability: Hold a regular and
recurring cycle of accounting for past performance, as well as a
commitment to move the score forward around lead measures and
Wildly Important Goals.
“When teams across the organization begin to see a breakthrough
result move as a direct result of their efforts, they know that
they are winning. And we have found that nothing drives the morale
and engagement of a team more than winning,” said Chris McChesney,
co-author of The 4 Disciplines of Execution.
Included in the System is The 4DX Platform, an online tool and
app that support the methodology by tracking commitments and goal
achievement, providing a cadence of accountability to both
individuals and organizations, and ensuring overall success.
Mark Josie, FranklinCovey Vice President of Business Outcomes,
said, “Executing strategic goals is the greatest challenge in
business today, as aligning an organization with its most important
objectives is a never-ending battle. Eighty-five percent of
executives don’t have or are dissatisfied with tools around
creating visibility and transparency on executing their strategy on
a breakthrough result. We specifically designed our 4DX Platform
and App to interface with the 4DX process, so they seamlessly work
together to support and drive the achievement of our clients’ most
important goals.”
Benefits of the 4DX Platform and App include:
- Establishes a mobile technology interface for the 4DX
process.
- Provides visibility and transparency on the execution of
strategy in the palm of your hand.
- Increases personal accountability and engagement.
- Creates visibility of team and organizational WIGS, lead
measures and goals.
- Produces more effective Wildly Important Goal sessions and
allows for remote users in virtual teams.
- Drives friendly competition amongst team members focused on
improving their 4DX performance.
The Platform and App allow leaders to easily isolate the key
variables in the execution process that are off-track, so they can
coach team members on closing the key gaps. Leaders drive results
by applying The 4 Disciplines with their teams, and the platform
ensures they will be able to maintain this discipline over time. It
provides a simple way to run the process and reload again for new
goals and measures.
The 4DX System is the key to organizations moving from simply
reaching a few goals to dramatically changing their impact in the
marketplace. For more information about The 4DX System and The 4DX
Platform or App, call 1-888-868-1776.
About FranklinCovey
FranklinCovey (NYSE: FC) is one of the largest and most trusted
leadership companies in the world, with directly owned and licensee
partner offices providing professional services in over 160
countries and territories. The Company transforms organizations by
partnering with clients to build leaders, teams, and cultures that
get breakthrough results through collective action, which leads to
a more engaging work experience for their people. Available through
the FranklinCovey All Access Pass, FranklinCovey’s best-in-class
content, solutions, experts, technology, and metrics seamlessly
integrate to ensure lasting behavior change at scale. Solutions are
available in multiple delivery modalities in more than 20
languages.
This approach to leadership and organizational change has been
tested and refined by working with tens of thousands of teams and
organizations over the past 30 years. Clients have included
organizations in the Fortune 100, Fortune 500 and thousands of
small and mid-sized businesses, numerous government entities, and
educational institutions. To learn more, visit
www.franklincovey.com and enjoy exclusive content across
FranklinCovey’s social media channels at: LinkedIn, Facebook,
Twitter, Instagram, and YouTube.
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PRESS CONTACTS: Franklin
Covey Co. Debra Lund, 801-244-4474 Debra.Lund@FranklinCovey.com
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