Fubo Enhances CTV Advertising Measurement With iSpot.tv; Proves Incremental Reach Beyond Traditional Linear TV Advertising
10 Maio 2023 - 10:00AM
Business Wire
FuboTV Inc. (NYSE: FUBO), the leading sports-first live TV
streaming platform, announced today it has partnered with iSpot.tv
to bolster connected TV (CTV) measurement across its premium video
advertising inventory.
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the full release here:
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Leveraging iSpot’s cross-platform TV measurement solution, Fubo
is now able to quantify the number of ad impressions delivered to
incremental households not reached on linear TV and person-level
audience estimates to account for co-viewing. An iSpot measurement
study for three major TV advertisers across distinct industries
found that on average, 40% of ad impressions served on Fubo reached
incremental households that are unreachable on linear TV.
Streaming over 55,000 live sporting events each year, Fubo is
uniquely positioned to afford advertisers a premium CTV opportunity
to reach untapped audiences. In the first quarter of 2023, iSpot
found 17% of household TV ad impressions were delivered by live
sporting events.
The partnership with iSpot is one component of a broader
initiative to reimagine Fubo’s CTV ad measurement to arm
advertisers with attributable, concrete results. On Fubo, 92% of
content is watched on a large-screen CTV. Fubo is now able to
provide brands and agencies added transparency into CTV advertising
campaign outcomes and illuminate a clear outlook on audience reach.
Using iSpot’s 40 million smart TV footprint and second-by-second
attention measurement for all TV ads across linear, Fubo
advertisers will have rapid insights and cross-platform context to
make informed decisions.
“Accurately measuring the value of CTV advertising has remained
an industry-wide challenge since audiences have migrated from
linear TV to streaming,” said David Gandler, co-founder and CEO,
Fubo. “It’s paramount that we are able to verify the benefit of
Fubo’s CTV inventory and differentiate our audience from that of
linear TV. Together with iSpot, we are giving advertisers
independent verification and greater transparency into their
cross-platform campaigns, which demonstrates the tremendous value
of CTV.”
Gandler continued: "Ad sales remains an important growth driver
for Fubo as we target profitability in 2025. As we expand our focus
to more high-touch programs that drive engagement and greater brand
affinity for our ad sales partners, demonstrating Fubo's reach
beyond linear audiences is more important than ever."
“Brands understand there are unique and valuable audiences
consuming premium content on streaming properties, but need
independent, reliable measurement to scale investments across
linear and streaming with confidence,” said Dan Loewenberg, VP,
media partnerships, iSpot.
About Fubo
With a mission to build the world’s leading global live TV
streaming platform with the greatest breadth of premium content and
interactivity, FuboTV Inc. (NYSE: FUBO) aims to transcend the
industry’s current TV model. The company operates Fubo in the U.S.,
Canada and Spain and Molotov in France.
In the U.S., Fubo is a sports-first cable TV replacement product
that aggregates more than 175 live sports, news and entertainment
networks and is the only live TV streaming platform with every
Nielsen-rated sports channel (source: Nielsen Total Viewers, 2022).
Leveraging Fubo’s proprietary data and technology platform
optimized for live TV and sports viewership, subscribers can engage
with the content they are watching through interactive product
features like FanView, an in-video experience showcasing live game,
team and player stats and scores in real time. Fubo was also the
first virtual MVPD to enable simultaneous viewing of up to four
live channels (Multiview on Apple TV) as well the first to stream
in 4K HDR.
Ranked #1 in Customer Satisfaction among Live TV Streaming
Providers by J.D. Power (2022), Fubo has been called “a force in
sports streaming” by Forbes, “the best streaming service for sports
aficionados” by Tom’s Guide and was heralded by CNET for its “ease
of use.” Learn more at https://fubo.tv
Cautionary Note Regarding
Forward-Looking Statements
This press release contains forward-looking statements of FuboTV
Inc. (“Fubo”) that involve substantial risks and uncertainties. All
statements contained in this press release that do not relate to
matters of historical fact are forward-looking statements within
the meaning of The Private Securities Litigation Reform Act of
1995, including statements regarding our expectations regarding
profitability, business strategy and plans, growth, brand,
partnerships, ad campaigns and measurement, and engagement. The
words “could,” “will,” “plan,” “intend,” “anticipate,”
“approximate,” “expect,” “potential,” “believe” or the negative of
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events could differ materially from the plans, intentions and
expectations disclosed in the forward-looking statements that Fubo
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limited to the following: our ability to achieve or maintain
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or implied by such forward-looking statements are discussed in our
Quarterly Report on Form 10-Q for the quarterly period ended March
31, 2023 filed with the Securities and Exchange Commission (“SEC”),
and our other filings with the SEC. We encourage you to read such
risks in detail. The forward-looking statements in this press
release represent Fubo’s views as of the date of this press
release. Fubo anticipates that subsequent events and developments
will cause its views to change. However, while it may elect to
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version on businesswire.com: https://www.businesswire.com/news/home/20230510005133/en/
Investor Contacts Alison Sternberg, Fubo
asternberg@fubo.tv
JCIR for Fubo ir@fubo.tv
Media Contacts Jennifer L. Press, Fubo jpress@fubo.tv
Bianca Illion, Fubo billion@fubo.tv
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