U.S. Independent Professionals Earned $286 Billion in 2022, a Nearly 10% Increase Compared to 2021, According to Fiverr’s Sixth Annual Freelance Economic Impact Report
17 Maio 2023 - 9:00AM
Business Wire
75% of Freelancers Are More Hopeful Than
Fearful of AI Impacting Their Jobs, and Women See a Clear Advantage
to Freelance Work over Traditional Employment
Fiverr International Ltd. (NYSE: FVRR), the company that is
revolutionizing how the world works together, today released its
sixth annual Freelance Economic Impact Report. The comprehensive
study identifies and profiles the largest markets in the United
States for freelance workers. The report analyzes secondary data
sources, including the U.S. Census Bureau, to determine the size
and revenues of U.S. based freelancers. This study specifically
focuses on a skilled workforce, referred to as “independent
professionals”, “independent workers” or “freelancers”. This group
consists of individual business entities that earn income outside
of traditional employment. Completed in partnership with Rockbridge
Associates and the Freelancers Union, the study reveals that
freelancers in the U.S. earned an estimated $286 billion in 2022
and feel financially secure with pursuing independent work despite
economic uncertainty.
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Fiverr today released its sixth annual
Freelance Economic Impact Report. The comprehensive study
identifies and profiles the largest markets in the United States
for freelance workers. (Photo: Business Wire)
“The U.S. workforce has evolved drastically over the past year
and freelancing has remained a viable option for those who favor
flexibility and autonomy over their careers,” said Gali Arnon, CMO
at Fiverr. “As the 9-5 role under a single employer becomes less of
the norm, skilled independent professionals are primed to withstand
shifts in the economy and workforce by their natural adaptability
and entrepreneurial spirit. This type of work has never been more
crucial and this report continues to provide a thorough analysis
into how local economies are thriving as a result of freelance
work.”
Independent Worker Trends Across The U.S.
Independent work continues to be an influential economic
driver, with freelancers poised for continued success even in an
uncertain economy
- The U.S. independent workforce is comprised of 6.7 million
individuals and are estimated to have earned $286 billion in 2022,
up nearly 10% from 2021. They represent 4.1% of the U.S. labor
force, and their earnings comprise 1.1% of total U.S. gross
domestic product (GDP) in 2022.
Professional services outrank all other areas of work by
population and revenue
- Independent professionals offering professional services
(legal, accounting, consulting) are increasingly feeling more
confident about their job security and are seeing an increase in
demand. In fact, 45% of those offering professional services are
more likely to report increasing their rates as a result of
increased demand, and those who charge by the hour are on average
earning more than those offering technical or creative services
($103 an hour on average). In the top 30 markets, professional
services comprise the largest share of skilled independent workers
and their revenues, at half the workers (50%) and nearly half the
revenues (47%) estimated for 2022.
Despite concerns that A.I. will significantly impact jobs,
freelance workers are more hopeful than fearful
- The share of independent workers who are hopeful about A.I.
outnumbers those that are fearful, with 75% of them leaning more
optimistic on how this technology may impact their jobs. With
technical independent workers most likely to feel the brunt of
A.I., a little over a third believe their work will be replaced in
the short or long run, but 24% believe their work will be
complemented by A.I.
Independent workers with multiple revenue streams feel more
secure than those working under a single employer
- Over 80% of independent workers strongly or somewhat agree that
having multiple sources of income provides a greater level of
security than relying on a single employer, and nine-in-ten (89%)
agree having control over their work life allows them to adjust to
changing economic conditions rather than being tied to the
decisions of an employer. Among those who also hold a permanent
job, six-in-ten (60%) believe they would be very likely to continue
working as a freelancer and not look for another permanent job if
they were to be laid off.
Women see a clear advantage to freelancing over traditional
employment
- This year’s report reveals that women are pursuing freelance
work for a number of reasons, including that they prefer to work
from home (41% versus 31% men), want more flexibility in their
schedule (39% versus 22% men), feel burned out (25% versus 17%
men), want to avoid an unpleasant or toxic work environment (26%
versus 15% men), and experience a lack of enjoyment in their work
(22% versus 13% men).
The ability to “work from anywhere” remains a priority for
freelancers and more plan to work and travel next year
- The ability to “work from anywhere” while traveling is a major
factor or somewhat of a factor in the decision for nearly
three-in-four (73%) freelancers who work independently to do so.
Working remotely while traveling is becoming more common, with
one-third (32%) of independent professionals reporting they did at
least some work from remote locations in 2022 compared to only 23%
in 2021.
Shake Ups Across Markets
The capital of country music is the fastest growing market
for independent workers by both population and revenue
- Nashville ranks #1 for growth in population and revenue over
the last two years. It’s estimated that this city saw nearly 40%
growth in revenue and almost 25% growth in population. Creative
independent professionals continue to thrive with earnings reaching
over $1.5 billion in 2022.
Sunbelt havens continue to be among the top destinations for
independent workers
- Over half a million independent workers are thriving in
sundrenched markets like Miami, Orlando, Tampa, Jacksonville and
Phoenix, and have earned an estimated $24.3 billion in 2022, and
have a higher than average proportion of those offering
professional services. Individually, Miami ranks #3 by population
and revenue for independent workers, and has seen over 30% growth
in revenue and nearly 15% growth in population since 2020.
While the population of independent professionals in Big Tech
centers is slowing in growth, they are still among the highest
earners in the country for freelance work
- Notable tech centers like San Jose, San Francisco, Portland and
Seattle, have seen the slowest growth in population for independent
professionals. These markets experienced lower than average growth
in independent workers and revenues in the past 5 years, and the
recent downturn in the technology sector coupled with high costs of
living was likely a major driver. San Francisco has seen negative
growth in population among creative, technical, and professional
workers since 2017. That said, these workers are still among the
highest earners in the country, with independent professionals in
San Francisco and San Jose earning just under $60,000 on average in
2022.
For more detailed information and to view the full report visit
fiverr.com/freelance-impact.
About Fiverr
Fiverr’s mission is to revolutionize how the world works
together. We exist to democratize access to talent and to provide
talent with access to opportunities so anyone can grow their
business, brand, or dreams. From small businesses to Fortune 500,
over 4 million customers worldwide worked with freelance talent on
Fiverr in the past year, ensuring their workforces remain flexible,
adaptive, and agile. With Fiverr’s Talent Cloud, companies can
easily scale their teams from a talent pool of skilled
professionals from over 160 countries across more than 600
categories, ranging from programming to 3D design, digital
marketing to content creation, from video animation to
architecture. Don’t get left behind - come be a part of the future
of work by visiting fiverr.com, read our blog, and follow us on
Twitter, Instagram, and Facebook.
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Holly Steffy press@fiverr.com
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