Casey’s Enhances Loyalty Program with Refreshed App and Special Savings
17 Maio 2023 - 10:00AM
Business Wire
All-new app design makes it easier for Casey’s
Rewards members to redeem points, track savings, and more
Casey’s, the third largest convenience retailer and fifth
largest pizza chain in the United States, today announced an
enhanced mobile app experience for its loyalty program – Casey’s
Rewards. The updated experience includes a refreshed app design
that makes it easier than ever for Casey’s Rewards members to track
their points, redeem for rewards, and see how much money they’ve
saved by shopping with Casey’s Rewards.
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Casey’s enhances loyalty program with
refreshed app and special savings. (Photo: Business Wire)
Members earn 10 points per $1 spent on many items inside the
store, or when ordering pizza, and 5 points per gallon of fuel.
Points can be redeemed for Casey’s Cash to use at the store, for
fuel discounts at the pump, or to make a donation to a local
school. Guests can redeem for rewards with as few as 250
points.
“As we listen to our guests, we’ve learned that what they love
most about Casey’s Rewards is the way they can choose their
rewards. Whether it’s Casey’s Cash to help pay for pizza night or
extra cents off when filling the family vehicle, members have the
flexibility to decide what works best for them,” said Tom Brennan,
Chief Merchandising Officer at Casey’s.
As part of the refreshed Casey’s Rewards experience, members can
use many popular features:
- New, quick redeem options so guests can easily choose their
rewards;
- Easy access to savings with Member Deals and personalized
offers;
- New lifetime savings tracker to show how much guests have
saved; and
- Shareable referral codes to invite friends and earn bonus
points.
“We provide a tremendous amount of value to our most loyal
guests – Casey’s Rewards members – including the best price on
deals and other savings on their favorite items,” Brennan said.
More than a third of Casey’s transactions now come from its
loyalty members, who visit more often and spend more per trip than
non-members. Casey’s also has a highly active loyalty membership,
about half of whom shop with the brand at least monthly using
Casey’s Rewards.
“Digital has become the front door to our stores, and the
Casey’s app is at the center of that experience for our guests.
Having that mobile-first engagement is also what consumers have
come to expect today. We’re excited to offer this enhanced Rewards
experience to the millions of guests we serve across the heartland
and beyond,” added Mike Templeton, Director of Digital Guest
Experience at Casey’s.
In addition to the new loyalty features, members can still
easily order a handmade pizza, cheesy breadsticks, and hundreds of
convenience items with just a few taps. Guests can also use the app
inside the store to scan their QR code at checkout and get points
for their purchase. Members receive 10 cents off per gallon on
their first fill-up after joining, a free donut or cookie on their
birthday, and many opportunities to get bonus points when they make
special purchases.
Casey’s Rewards launched in January 2020 and saw a million
accounts registered within the first few weeks. Casey’s recently
surpassed six million total members enrolled during its third
annual 24 Days of Casey’s Rewards event in December 2022.
For more information or to join, visit Casey’s Rewards here.
About Casey’s
Casey’s is a Fortune 500 company (NASDAQ: CASY) operating over
2,500 convenience stores. Founded more than 50 years ago, the
company has grown to become the third-largest convenience store
retailer and the fifth-largest pizza chain in the United States.
Casey’s provides freshly prepared foods, quality fuel and friendly
service at its locations. Guests can enjoy pizza, donuts, other
assorted bakery items, and a wide selection of beverages and
snacks. Learn more and order online at www.caseys.com, or in the
mobile app.
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version on businesswire.com: https://www.businesswire.com/news/home/20230517005341/en/
Katie Petru media@caseys.com
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