WEST ELM DEBUTS EXCLUSIVE HOME COLLECTION WITH LIFESTYLE BRAND, RHODE
31 Maio 2023 - 2:06PM
Business Wire
Co-branded Collaboration Celebrates Color
and Vintage Design
Global design company, West Elm, a portfolio brand of
Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest
digital-first, design-led and sustainable home retailer, announced
today the launch of a new collaboration with RHODE, the women-owned
and operated lifestyle brand. The new collaboration celebrates
color throughout all 40-pieces of the collection while embracing
layered prints and vintage detail.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20230531005700/en/
RHODE + West Elm (Photo: Williams
Sonoma)
Founded in 2014 by former college roommates and best friends
Phoebe Vickers and Purna Khatau, RHODE is a lifestyle brand that
designs for good times, big adventures and a vibrant life. Adored
by the fashion-set, the brand’s aesthetic lends itself beautifully
to the home space. This collaboration includes decorative
accessories, tabletop and colorful textiles with complementary
motifs in a variety of blues, greens, pinks and yellows.
Day Kornbluth, President at West Elm states, “We are excited to
share this capsule collaboration with RHODE, which brings their
signature print voice to bedding, linens and entertaining pieces
for the home, and celebrates the optimism of both RHODE and West
Elm.”
RHODE Creative Director and Co-founder, Purna Khatau adds, “This
collection is full of inspiration from our travels and intended to
mix and match unabashedly. It was such an incredible process to
collaborate with West Elm and bring our signature prints to life
with their team.”
Echoing the sentiment, Co-founder Phoebe Vickers added, “In
working with West Elm, we truly went back to our origins. We
included a few of our signature prints—bringing the DNA of RHODE to
a new medium, which has been incredibly exciting."
Key items from the collection include the Wiggle Round Pillows:
($39.00), decorative pillow covers: ($49.00, $59.00), quilt and
sham sets ($230.00-$330.00) and dinnerware ($60.00, $68.00).
The RHODE + West Elm collection will also be available for
purchase in Canada beginning on May 29th at
https://www.westelm.ca/rhode
To learn more about the collection, please visit
westelm.com/rhode and select retail stores across the United
States.
Customers are also invited to join the conversation about the
collaboration on social media with @westelm and @shoprhode.
ABOUT WEST ELM
Born in Brooklyn in 2002, West Elm is a global design company
dedicated to transforming people’s lives and spaces through
creativity, style, and purpose. We create original, modern, and
affordable home decor, and curate a global selection of local,
ethically sourced, and Fair Trade Certified™ products available
online and in 100+ stores worldwide. We are a part of
Williams-Sonoma, Inc. (NYSE:WSM), the world's largest
digital-first, design-led and sustainable home retailer, and
participate in The Key Rewards, a free-to-join loyalty program that
offers members exclusive benefits across the fleet of best-in-class
brands.
ABOUT RHODE
RHODE is a lifestyle brand founded by former college roommates
and best friends Purna Khatau and Phoebe Vickers. RHODE was born
out of a meditation on what it means to get dressed with beauty,
confidence and ease. Inspired by faraway travels and beauty in the
everyday, the collection elegantly balances vibrant prints, bold
colors and timeless silhouettes. Each piece is crafted with intent
and infused with joy, providing those who wear RHODE with a sense
of ease and carefree confidence. RHODE is sold globally and at
shoprhode.com. For more information visit, shoprhode.com.
WSM-PR
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version on businesswire.com: https://www.businesswire.com/news/home/20230531005700/en/
Jess Ward Jward11@wsgc.com
Rachel Kozin Rk@rkcommunications.us
Williams Sonoma (NYSE:WSM)
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