lululemon and Xponential Fitness Renew Partnership, Bringing More Digital Workouts to lululemon Studio
06 Junho 2023 - 10:00AM
Business Wire
lululemon and Xponential Fitness (NYSE: XPOF), the largest
global franchisor of boutique fitness brands, are thrilled to
announce the renewal of their partnership, bringing an expanded
selection of digital workouts to lululemon Studio. Xponential
Fitness will soon be increasing the number of workouts from Pure
Barre, Rumble, AKT, and YogaSix on the lululemon Studio platform.
This exciting collaboration builds upon the success of the initial
launch last October and further enhances the offerings available to
lululemon Studio members.
lululemon Studio has quickly become a leading destination for
on-demand and live-streamed fitness classes. lululemon Studio
subscribers have enjoyed access to over 10,000 classes, and now
they can enjoy even more variety with the increased number of
workouts from Xponential Fitness brands. Not only can members of
lululemon Studio stream a diverse range of workouts, featuring Pure
Barre, Rumble, AKT, and YogaSix classes, but they can take
advantage of discounted classes at the brick-and-mortar locations
of these brands across the country.
“Xponential acknowledges the evolving landscape of the modern
fitness consumer, who seeks a seamless blend of digital and
in-person workouts that cater to their diverse needs,” said Garrett
Marshall, President of Xponential+. "In line with lululemon's
vision, Xponential is dedicated to bridging the gap between digital
and in-person fitness experiences. We recognize the dynamic
expectations of today's hybrid fitness consumer and are very
pleased to continue our partnership with lululemon."
“We’re thrilled to extend our partnership with Xponential
Fitness and bring an expanded selection of their world class
workouts to lululemon Studio,” said Celeste Burgoyne, President,
Americas and Global Guest Innovation at lululemon. “Our guests are
looking for hybrid fitness options, and this extension of our
partnership will enable them to continue to access workouts from
Pure Barre, Rumble, AKT, and YogaSix both digitally and through
in-person fitness experiences.”
The Xponential workouts on lululemon Studio showcase highly
skilled instructors from Xponential's own digital platform,
Xponential+ (XPLUS), available with a free trial for those who have
not experienced Xponential Fitness’ transformative workouts.
The partnership between lululemon and Xponential Fitness
represents a significant step in furthering Xponential’s mission of
making boutique fitness accessible to everyone. Xponential Fitness
has expanded its digital presence to complement the studio workouts
available at their 2,500-plus locations worldwide.
For more information about Xponential Fitness, please visit
www.xponential.com. To learn more about lululemon Studio and
explore Xponential's workouts on the platform, visit
www.lululemon.com/Studio.
About Xponential Fitness, Inc.
Xponential Fitness, Inc. (NYSE: XPOF) is the largest global
franchisor of boutique fitness brands. Through its mission to make
boutique fitness accessible to everyone, the Company operates a
diversified platform of ten brands spanning across verticals
including Pilates, indoor cycling, barre, stretching, rowing,
dancing, boxing, running, functional training and yoga. In
partnership with its franchisees, Xponential Fitness offers
energetic, accessible, and personalized workout experiences led by
highly qualified instructors in studio locations across 49 U.S.
states and Canada, and through master franchise or international
expansion agreements in 16 additional countries. Xponential
Fitness' portfolio of brands includes Club Pilates, the largest
Pilates brand in the United States; CycleBar, the largest indoor
cycling brand in the United States; StretchLab, a concept offering
one-on-one and group stretching services; Row House, the largest
franchised indoor rowing brand in the United States; AKT, a
dance-based cardio workout combining toning, interval and circuit
training; YogaSix, the largest franchised yoga brand in the United
States; Pure Barre, a total body workout that uses the ballet barre
to perform small isometric movements, and the largest Barre brand
in the United States; STRIDE, a treadmill-based cardio and strength
training concept; Rumble, a boxing-inspired full-body workout; and
BFT, a functional training and strength-based program. For more
information, please visit the Company’s website at
xponential.com.
About lululemon athletica inc.
lululemon athletica inc. (NASDAQ:LULU) is a technical athletic
apparel, footwear and accessories company for yoga, running,
training, and most other activities, creating transformational
products and experiences that build meaningful connections,
unlocking greater possibility and wellbeing for all. Setting the
bar in innovation of fabrics and functional designs, lululemon
works with yogis and athletes in local communities around the world
for continuous research and product feedback. For more information,
visit lululemon.com.
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Xponential Fitness Media Team - xponential@prhacker.com
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