Genefa Murphy Named to First-Ever Elite 18 Customer-Led CMOs List for 2023
08 Junho 2023 - 10:00AM
Business Wire
The Elite 18 recognizes and celebrates the
leaders who push a customer-first agenda above all else
Five9 (NASDAQ: FIVN), a leading provider of the Intelligent CX
Platform, announced today that Five9 CMO Genefa Murphy was named to
the Elite 18 customer-led CMOs list for 2023 powered by Influitive.
The Elite 18 awards highlight and recognize leaders who push a
customer-first agenda above all else and are doubling down on
customer programs that drive engagement and adoption by celebrating
their customers’ successful journeys to drive growth.
The Elite 18 customer-led CMOs list is comprised of executives
who place budget, headcount, and technology behind their
customer-led programs, prioritize their customer-first strategies,
and openly share how they are succeeding by putting their
customers’ journeys at the center of their marketing efforts with
their peers and the market at large.
Murphy is recognized for consistently exploring new
opportunities to bring people and technology together to create
engaging customer experiences in efficient and effective ways.
Since joining Five9 as CMO, she has evolved and matured the Five9
customer and partner advisory board programs and led the
development of many successful campaigns designed to educate,
engage and energize customers and prospects.
For example, Murphy and her team launched the Five9 CX Maturity
Model and Assessment, a framework to help enterprises understand
where to begin their digital transformation journeys and how to
make meaningful progress. Developed with input from leading contact
center analysts, the model allows organizations to assess their
current CX maturity level, map out transformation goals and embrace
incremental levels of sophistication to realize tangible business
results.
Additional customer-focused campaigns launched by Murphy include
Five9’s Collaborative Intelligence campaign, encouraging CX leaders
to embrace the idea of humans and machines working together to
deliver the customer experience of the future, and The Metric Gap
campaign, which guides CX leaders to the right metrics to ensure CX
success. She is also a limited partner and coach for Stage 2
Capital Catalyst—an invite-only program that supports early stage
B2B software companies in scaling their businesses by combining
Venture Capital and Go-To-Market expertise. Through this community,
Genefa helps ensure that CX is on the table as a differentiator
from the start for companies, versus only having a focus on
technology.
“I am honored to be included on Influitive’s list of leaders who
prioritize customer engagement, loyalty and advocacy,” Murphy said.
“At Five9, we have built a unique and powerful culture with a
relentless focus on being customer first. Being customer led
requires technology, people and passion to come together to drive
success for the collective team. Doing this consistently creates a
CX differentiator.”
The Elite 18 CMOs list was derived from a broad list of leaders
nominated by the public to the judges for evaluation. Winners for
the Elite 18 list were determined by the judges from May 16-19,
2023. The top 50 CMOs with the highest vote count progressed to the
judging stage and were reviewed by all six judges:
- Carrie Palin, CMO, Cisco
- Christina Kosmowski, CEO, LogicMonitor
- Erica Kuhl, CEO, Kuhl Consulting
- Jay Nathan, CCO, Higher Logic
- Laura Heisman, CMO, VMware
- Nick Mehta, CEO, Gainsight
Winners were selected based on how each judge weighs the
prioritization of their customer-first strategies, applied budget
and headcount, and demonstrated tangible success.
You can view the complete list of winners on Influitive’s
website.
About Five9
The Five9 Intelligent CX Platform provides a comprehensive suite
of solutions for orchestrating fluid customer experiences and
empowering agents. Our cloud-native, multi-tenant, scalable,
reliable and secure platform includes contact center; omni-channel
engagement; Workforce Engagement Management; extensibility through
more than 1,000 partners; and innovative, practical AI, automation
and journey analytics that are embedded as part of the platform.
Five9 brings the power of people, partners and technology to more
than 2,500 organizations worldwide. Through this combination, Five9
supports customer needs from Day 1 to forever and delivers on our
customer commitment: “We keep our CX promise, so you can keep
yours.”
About Influitive
Influitive works with forward-thinking marketers and digital
businesses who want a better way to engage customers and mobilize
advocates to increase referrals, references, reviews, case studies,
and more. Our easy-to-use SaaS platform combines industry-leading
customer advocacy tools, expert services, and training with
intelligent automation, gamification, and personalization features
that drive extreme engagement and customer growth at scale. Global
brands such as ADP, Cisco, IBM and HPE rely upon Influitive to help
foster collaboration, build trust and deepen relationships with
customers for top-line growth and bottom-line profits. Visit
influitive.com to learn more.
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version on businesswire.com: https://www.businesswire.com/news/home/20230608005364/en/
Suzie Linville Senior Corporate Communications Manager, Five9
suzie.linville@five9.com
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