POTTERY BARN KIDS AND POTTERY BARN TEEN LAUNCH NEW HOME COLLABORATION WITH INTERNATIONAL STATIONERY AND LIFESTYLE BRAND, RIFLE PAPER CO.
22 Junho 2023 - 9:55AM
Business Wire
Exclusive Collections for Baby, Kids and Teen
Now Available Online and at Pottery Barn Kids and Pottery Barn Teen
Retail Locations
Pottery Barn Kids and Pottery Barn Teen, portfolio brands of
Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest
digital-first, design-led and sustainable home retailer, announced
today a debut collaboration with Rifle Paper Co., a beloved
stationery and lifestyle brand whose mission is to bring beauty to
the everyday. The collaboration marks the first and only time Rifle
Paper Co.’s signature prints appear in the children’s home
furnishings market. The new collaboration features pieces designed
for nursery, baby, kids, and teens is now available exclusively
online at potterybarnkids.com, pbteen.com and at Pottery Barn Kids
and Pottery Barn Teen retail locations.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20230622201186/en/
Rifle Paper Co. x Pottery Barn Kids
(Photo: Pottery Barn Kids)
The collaboration combines Pottery Barn Kids’ and Pottery Barn
Teen’s industry expertise, quality standards and commitment to
sustainability with Rifle Paper Co.’s signature aesthetic. The
collections include textiles, accessories and décor that can easily
be mixed and matched to make a colorful statement in a nursery,
child’s room, teen’s room, or lounge space. As a mother of four,
Rifle Paper Co. co-founder, Anna Bond, drew upon her personal
experience when working with Pottery Barn Kids and Pottery Barn
Teen on the collection. Her intricate floral-inspired and
hand-drawn illustrations were translated to pieces including
bedding, wallpaper, wall décor and pillows.
“We are excited to announce our inaugural collaboration with
Rifle Paper Co.,” said Jennifer Kellor, President, Pottery Barn
Kids and Pottery Barn Teen. “As brands that value quality and
design, there was such strong synergy when working together. The
result is a beautiful collaboration that brings the one-of-a-kind
Rifle Paper Co. designs into the children’s home furnishings space
for the first time.”
The exclusive collection brings a sense of sophistication and
cheerfulness into any space with a distinctive color palette,
painted florals, and whimsical characters.
“We strive to create high-quality products that bring beauty to
the everyday. Creating this collection with Pottery Barn Kids and
Pottery Barn Teen has been a wonderful experience as we’ve always
hoped to introduce a collection of children’s home décor for our
customers,” shared Rifle Paper Co. Co-Founder, Anna Bond. “Drawing
inspiration from my experience as a mother of four, we wanted to
create a collection that felt colorful, beautiful, and timeless. I
am excited to debut a collection that can grow with any family
through many stages of life.”
To learn more about the collections, visit
www.potterybarnkids.com/riflepaperco and
www.potterybarnteen.com/riflepaperco. Join the conversation on
social media with @potterybarnkids, @potterybarnteen and
@riflepaperco.
ABOUT POTTERY BARN KIDS
Introduced in 1999, Pottery Barn Kids offers exclusive home
furnishings available online and in stores globally to create
kid-friendly, eco-conscious, stylish, and innovative spaces.
Pottery Barn Kids’ mission is to bring the utmost in quality
design, sustainability, and safety into every family’s home.
Products are rigorously tested to meet the highest child safety
standards and are expertly crafted from the best materials to last
beyond the childhood years. Pottery Barn Kids is a member of
Williams-Sonoma, Inc. (NYSE:WSM) and participates in The Key
Rewards, a free-to-join loyalty program that offers members
exclusive benefits across the family of brands.
ABOUT POTTERY BARN TEEN
Introduced in 2003, Pottery Barn Teen offers home furnishings
and solutions to create spaces that reflect who teens are and how
they live. Available online and in stores globally, Pottery Barn
Teen brings the best in quality design with a focus on eco-friendly
and sustainable materials that have a low impact on the
environment. Pottery Barn Dorm, launched in 2010, is Pottery Barn
Teen’s offering of dorm furniture and essentials with the same
quality and commitment to style. Pottery Barn Teen is a member of
Williams-Sonoma, Inc. (NYSE:WSM) and participates in The Key
Rewards, a free-to-join loyalty program that offers members
exclusive benefits across the family of brands.
ABOUT RIFLE PAPER CO.
Rifle Paper Co. is an international stationery and lifestyle
brand based in Winter Park, Florida. Launched in 2009 by
husband-wife team Nathan and Anna Bond, Rifle Paper Co. has since
grown into an industry-leading brand known for stationery,
accessories, home décor, and more. Its signature aesthetic, shaped
by Anna Bond’s hand-painted illustrations, appeals to an array of
customers with a look that is both modern and timeless. Visit
riflepaperco.com and @riflepaperco on Instagram for more
information.
WSM PR
View source
version on businesswire.com: https://www.businesswire.com/news/home/20230622201186/en/
Molly Terrell Public Relations, Pottery Barn Kids & Pottery
Barn Teen mterrell@wsgc.com
Lauren Sanchez Public Relations, Pottery Barn Kids & Pottery
Barn Teen lesanchez1@wsgc.com
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