Vista Outdoor Appoints Jordan Judd as President, Simms Fishing Products
10 Julho 2023 - 5:01PM
Business Wire
Judd most recently served as president and general manager of
Salomon North America, where he was responsible for all aspects of
the brand’s business.
Vista Outdoor Inc. (NYSE: VSTO), the parent company of 41
renowned brands that design, manufacture and market sporting and
outdoor products to consumers around the globe, today announced it
has appointed Jordan Judd as president of its Bozeman,
Montana-based brand Simms Fishing Products, effective Aug. 1.
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Vista Outdoor Inc. has appointed Jordan
Judd as president of its Bozeman, Montana-based brand Simms Fishing
Products, effective Aug. 1. Judd joins Simms from Salomon North
America, the outdoor footwear, apparel and winter sports equipment
brand owned and operated by Amer Sports, where he had served as
president and general manager since early 2020. (Photo: Business
Wire)
Judd joins Simms from Salomon North America, the outdoor
footwear, apparel and winter sports equipment brand owned and
operated by Amer Sports, where he had served as president and
general manager since early 2020. In that role, he was responsible
for all aspects of Salomon’s business in North America, including
strategic planning, omnichannel sales and channel management,
marketing, merchandising, financial planning, P&L management
and human resources.
“Based on his vast experience, unique understanding of a brand’s
entire operations and track record of driving growth, Jordan is an
ideal person to lead Simms Fishing Products, the anchor of our
company’s new fishing platform,” said Gary McArthur, interim CEO,
Vista Outdoor. “He is a proven business leader whose success at
Salomon should quickly and easily translate to Simms, another
legacy outdoor brand. We welcome Jordan to the Vista Outdoor
family, and we look forward to working with him as Simms unlocks
its fullest potential, reaches new heights in its product
categories and creates even more separation from the
competition.”
Since joining Amer Sports in 2007, Judd has held numerous
positions in sales, product and marketing for both the parent
company and several of its outdoor brands, including Salomon,
Armada Skis and Atomic. That business acumen, coupled with Judd’s
passion for fishing as a lifelong angler, helped him stand out as
the top candidate for this important position with Simms, the
preeminent manufacturer of waders, outerwear and technical fishing
apparel and accessories.
“I am honored and excited to join Simms Fishing Products for
many reasons,” Judd said. “One, the brand’s talented and dedicated
employees have created a culture and product line that are the envy
of the outdoors. I can’t wait to join them and get to work. Two,
the Simms brand is renowned for its innovation and quality. Go to
any fishing community in the world and the anglers there will tell
you Simms is the sport’s gold standard. And three, Simms’ focus on
reshaping the future of fishing by protecting our waters and
building a welcoming and diverse angling community is the model for
stewardship, sustainability and inclusion. I’m proud to become part
of that mission.”
Beyond his professional qualifications, Judd is a lifelong
angler and a staunch supporter of conservation and environmental
stewardship. He is directly involved with several nonprofit
organizations that work to increase access to the outdoors for
everyone, a key component of Simms’ mission in its hometown of
Bozeman and wherever people fish.
Vista Outdoor acquired Simms in 2022. The brand is part of Vista
Outdoor’s Outdoor Products segment and will be included in the new
Outdoor Products Company upon completion of the previously
announced separation.
About Vista Outdoor Inc.
Vista Outdoor (NYSE: VSTO) is the parent company of more than
three dozen renowned brands that design, manufacture and market
sporting and outdoor products. Brands include Bushnell, CamelBak,
Bushnell Golf, Foresight Sports, Fox Racing, Bell Helmets, Camp
Chef, Giro, Simms Fishing, QuietKat, Stone Glacier, Federal
Ammunition, Remington Ammunition and more. Our reporting segments,
Outdoor Products and Sporting Products, provide consumers with a
wide range of performance-driven, high-quality and innovative
outdoor and sporting products. As Vista Outdoor announced in 2022,
the company is separating its Outdoor Products and Sporting
Products segments into two independent, publicly traded companies.
For news and information, visit our website at
www.vistaoutdoor.com.
About Simms Fishing Products
Established in 1980, Simms is the preeminent manufacturer of
waders, outerwear and technical fishing apparel and accessories.
The full line of Simms gear is available at specialty and large
format retailers across North America as well as
www.simmsfishing.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20230710155001/en/
Eric Smith 720-772-0877 media.relations@vistaoutdoor.com
John Frazier 406-551-5298 john.frazier@simmsfishing.com
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