WEST ELM LAUNCHES COLLABORATION WITH INTERIOR STYLIST COLIN KING
31 Julho 2023 - 10:00AM
Business Wire
Limited-Edition Collection Celebrates Natural
Materials and Layered Design
Global design company, West Elm, a portfolio brand of
Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest
digital-first, design-led and sustainable home retailer, announced
today the launch of a new collaboration with Colin King, a premier
interiors stylist whose work is renowned by top designers and
design publications around the world. The new 41-piece capsule
collection includes furniture, lighting, textiles, and decorative
accessories that celebrate both West Elm and King’s shared
appreciation for natural materials, timeless silhouettes, and
artisanal craftsmanship.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20230731382918/en/
Colin King for West Elm (Photo: Williams
Sonoma)
Utilizing what King refers to as a disciplined color palette,
the Colin King Studio for West Elm collection includes a mix of
textures and materials featuring ceramic, stone, linen, and wood
allowing customers to add layers of natural materials into their
home in a way that is true to King’s signature aesthetic. King’s
design styling expertise, as demonstrated in his Rizzoli-published
book Arranging Things, is in finding the relationship between
objects that tells a story. Each piece in the collaboration is
thoughtfully designed with layering in mind, offering a nuanced
approach to modern home decor. The collection’s launch signals the
Fall 2023 season for West Elm and serves as a continued example of
West Elm’s commitment to design leadership.
“Together with West Elm, we’ve created versatile everyday
treasures, including accessories, seating, and lighting,” said
interiors-stylist Colin King. “This collection serves as a catalyst
to reinvent a room, sparking fresh conversations with existing
objects, and acting as a way to tease new meaning from your own
surroundings.”
“At home and on set, there are certain objects that I always
reach for—a ceramic vessel, a simple wooden box, a tailored chair,
a sculptural occasional table,” King explained. “These are things
that should be easy to find and yet they’re things that too often
elude me. Together with West Elm, we’ve created versatile everyday
treasures, including accessories, seating, and lighting.
Thoughtfully conceived and finely crafted, they’re pieces that will
add intrigue and beauty to any room—whether standing on their own
or mingling with others. All of them share a refined spirit rooted
in texture, materiality, and form. But don’t think of this
collection as one self-contained world. Think of this collection as
catalysts to reinvent a room, as sparks for fresh conversations
with existing objects, and as ways to tease new meaning from your
own surroundings.”
“As admirers of his work, we are thrilled to be working with
Colin on this beautiful and thoughtful assortment,” says Day
Kornbluth, President of West Elm. “The Colin King Studio for West
Elm collection marries his refined aesthetic with our modern
voice.”
Key items include the Iron Taper Holders ($29-$39), Centerpiece
Bowl ($199), Ceramic Table Lamp ($249-$299), Floor Planter ($299),
Coffee Table ($799) and the Kirkwood Sofa ($3,299).
To learn more about the Colin King for West Elm collaboration,
please visit westelm.com/colinking.
The Colin King Studio + West Elm collection will be available
for purchase in Canada beginning on July 31st at
www.westelm.ca/colinking.
Customers are also invited to join the conversation about the
collaboration on social media with @westelm and @colinking.
ABOUT WEST ELM
Born in Brooklyn in 2002, West Elm is a global design company
dedicated to transforming people’s lives and spaces through
creativity, style, and purpose. We create original, modern, and
affordable home decor, and curate a global selection of local,
ethically sourced, and Fair Trade Certified™ products available
online and in 100+ stores worldwide. We are a part of
Williams-Sonoma, Inc. (NYSE:WSM), the world’s largest
digital-first, design-led and sustainable home retailer, and
participate in The Key Rewards, a free-to-join loyalty program that
offers members exclusive benefits across the fleet of best-in-class
brands.
ABOUT COLIN KING
As the go-to interiors stylist for the world’s leading brands
and publications, Colin King has defined the style of modern
American design. After studying dance in New York City, King
transitioned his creative background into the realm of interiors
through Colin King Studio, also branching into product design with
Beni Rugs—where he serves as Artistic Director-At-Large—and
Scandinavian design shop Audo. In March 2023, King released
Arranging Things (Rizzoli), a book sharing his intuitive and deeply
personal process of elevating spaces through a series of anecdotes
and visual essays written with Sam Cochran and a foreword by Robin
Standefer of Roman & Williams. As a visual storyteller, King
understands, executes, and captures the nuances in spaces,
continuing to expand his studio practice to include creative
direction, product development, and installation design, imparting
his signature aesthetic across the industry.
WSM-PR
View source
version on businesswire.com: https://www.businesswire.com/news/home/20230731382918/en/
Jess Ward Jward11@wsgc.com
Ethan Elkins Ethan@dadagoldberg.com
Williams Sonoma (NYSE:WSM)
Gráfico Histórico do Ativo
De Abr 2024 até Mai 2024
Williams Sonoma (NYSE:WSM)
Gráfico Histórico do Ativo
De Mai 2023 até Mai 2024