Pottery Barn and Pottery Barn Kids Debut New Fall Collections with Popular Designer and Lifestyle Influencer, Julia Berolzheimer
04 Agosto 2023 - 9:00AM
Business Wire
New Collections Include an Expansion of
Berolzheimer’s Popular Collaboration with Pottery Barn and a
First-Ever Children’s Home Furnishings Collection for Pottery Barn
Kids
Pottery Barn and Pottery Barn Kids, portfolio brands of
Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest
digital-first, design-led and sustainable home retailer, announced
today the launch of the Julia Berolzheimer for Pottery Barn Kids
collection and the expansion of the successful Julia Berolzheimer
for Pottery Barn collaboration which originally debuted in 2022.
The exclusive collections feature vintage-inspired designs for
indoor-outdoor living and entertaining, nursery and children’s
decor, textiles, and furniture all inspired by Berolzheimer’s
signature aethestic.
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Julia Berolzheimer x Pottery Barn Kids
(Photo: Williams Sonoma)
As a fashion and home tastemaker, lifestyle influencer and the
founder of her eponymous lifestyle brand, Berolzheimer’s designs
are inspired by her desire to seek the beauty of every day and
celebrate craftsmanship, color, and nature. Berolzheimer’s new
collaboration for Pottery Barn Kids is inspired by elements from
her own daughters’ rooms and brings together both traditional and
modern sensibilities. The assortment includes textiles,
accessories, décor, and baby gifts in pale pastels featuring
delicate floral patterns and scalloped edges. Pieces within the
children’s collection are both versatile and complementary,
intended to be mixed and matched for a beautiful, timeless home
aesthetic.
The expansion of the Julia Berolzheimer for Pottery Barn
collaboration will apply Berolzheimer’s aesthetic paired with
Pottery Barn’s renowned craftsmanship to existing product
categories and new pieces, including fresh upholstery designs. The
collaboration extends indoor-outdoor living throughout the fall
season including dinnerware and enamel serveware with rosette
chains, table decor in floral-inspired woven rattan, pillows,
planters, home office accessories, linens, towels, and bedding. The
soft color palette in warm and earthy tones includes soft rose and
Berolzheimer’s signature green, incorporating fresh takes on
old-world details and modern silhouettes.
"We are thrilled to partner with Julia again. Her modern take on
heritage- and nature-inspired pieces pairs so wonderfully with our
sensibility,” said Marta Benson, CEO of Pottery Barn Brands. “This
being her second collection with Pottery Barn and first with
Pottery Barn Kids, we're excited for our customers to be able to
shop a wider assortment of new pieces for indoor-outdoor living.
Each piece is thoughtfully designed to be versatile and
complementary for a beautiful and timeless home."
"The design for these new collections is inspired by the way we
live — things I love to use every day, things I love to have for my
kids, and our favorite pieces throughout our own home," said
designer and tastemaker, Julia Berolzheimer. "My personal style and
aesthetics are expressed through my love of prints and color,
layering, and having a joyful home. The collection is grounded in
earthy colors that easily work together.”
The Julia Berolzheimer for Pottery Barn Kids and Julia
Berolzheimer for Pottery Barn collections will be available
beginning August 4, 2023 online at
potterybarnkids.com/juliaberolzheimer and
potterybarn.com/juliaberolzheimer, as well as at select South
Carolina Pottery Barn stores. Be the first to see the new
collection by following @juliaberolzheimer, @potterybarnkids, and
@potterybarn on Instagram.
About Pottery Barn
Pottery Barn, a member of the Williams-Sonoma, Inc. (NYSE: WSM)
portfolio of brands, is a premier specialty retailer for casual,
comfortable and stylish home furnishings. The brand is dedicated to
beautiful ideas for real life, quality products that are crafted to
last, sustainability and service. Key product categories include
furniture, bedding, bath, rugs, window treatments, tabletop,
lighting and decorative accessories. Nearly all Pottery Barn
products are designed in-house and are exclusive to its catalogs,
stores and website. Pottery Barn is also part of The Key Rewards, a
free-to-join loyalty program that offers members exclusive benefits
across the Williams-Sonoma family of brands, the world’s largest
digital-first, design-led and sustainable home retailer. The
company is headquartered in San Francisco, California.
About Pottery Barn Kids
Introduced in 1999, Pottery Barn Kids offers exclusive home
furnishings available online and in stores globally to create
kid-friendly, eco-conscious, stylish, and innovative spaces.
Pottery Barn Kids’ mission is to bring the utmost in quality
design, sustainability, and safety into every family’s home.
Products are rigorously tested to meet the highest child safety
standards and are expertly crafted from the best materials to last
beyond the childhood years. Pottery Barn Kids is a member of
Williams-Sonoma, Inc. (NYSE:WSM) and participates in The Key
Rewards, a free-to-join loyalty program that offers members
exclusive benefits across the family of brands.
WSM-PR
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version on businesswire.com: https://www.businesswire.com/news/home/20230804870242/en/
Media Contact:
Pottery Barn Pr@potterybarn.com
Pottery Barn Kids Molly Terrell mterrell@wsgc.com
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