POTTERY BARN KIDS AND POTTERY BARN TEEN DEBUT LARGEST-EVER BACK-TO-SCHOOL ASSORTMENT, INCLUDING ACCESSIBLE COLLECTION OF BACKPACKS AND DESKS
04 Agosto 2023 - 9:55AM
Business Wire
Pottery Barn Kids and Pottery Barn Teen Now
Offer Design-Forward, Adaptive Backpacks and Study Furniture for
Mobility Device Users in Best-Selling Styles
Pottery Barn Kids and Pottery Barn Teen, portfolio brands of
Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest
digital-first, design-led and sustainable home retailer, today
announce the launch of the brands’ largest back-to-school
assortment for kids and teens, including a brand-new accessible
collection of adaptive backpacks and study furniture. With
beautiful design, quality, and enhanced functionality, the new
accessible collection pairs the brands’ most popular designs with
thoughtful features that offer mobility device compatibility. The
complete back-to-school collection of backpacks, lunch bags, food
storage, study furniture, accessories and décor is now available at
Pottery Barn Kids and Pottery Barn Teen.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20230804443104/en/
Pottery Barn Kids (Photo: Business
Wire)
Pottery Barn Kids and Pottery Barn Teen offer more ways than
ever to get ready for back-to-school season. Customers can shop by
age, product category, color, design, or personalization style to
find exactly what they need. The new collections are available
online, in store and are shoppable from the convenience of a mobile
device with the new Pottery Barn Kids and Pottery Barn Teen mobile
apps. The brands also offer an enhanced online gear guide, which
showcases backpack, and lunch bag designs with sizing guides to
easily visualize what fits in each bag. View the online guide at
www.potterybarnkids.com/gear-guide and
https://www.pbteen.com/shop/backpacks-luggage/bags-gear-guide.
“We are proud to introduce our largest back-to-school collection
across Pottery Barn Kids and Pottery Barn Teen, including new
styles crafted with eco-minded materials, enhanced functionality
and an assortment of accessible designs for mobility device users,”
said Jennifer Kellor, President, Pottery Barn Kids and Pottery Barn
Teen. “With this collection, even more people can find what they
need in the trend-forward designs they love with the quality our
brands are known for to get ready for the school year.”
In designing the accessible collections, the Pottery Barn Kids
and Pottery Barn Teen design teams gathered input from children and
teens who use mobility devices, their parents, and caregivers to
give best-selling backpack and desk designs new features for
increased accessibility.
For Pottery Barn Kids, the Mackenzie Adaptive Backpack is
crafted with water-resistant polyester made from recycled plastic
bottles, equipped with a flat-opening main compartment with
easy-to-grab zipper pulls, a padded slot for a laptop or tablet,
pockets for supplies, and an insulated outer pocket. Access ports
easily accommodate tubes or cables. Outside, adjustable padded
straps make it easy to attach and detach from a wheelchair or
mobility device, and the straps tuck into their own compartment.
Customers can personalize the backpack with a name or initials for
an extra-special touch. The matching Mackenzie Adaptive Lunchbox
collection perfectly pairs with the backpack, rounding out the
complete set. For study spaces, the best-selling Pottery Barn Kids
Morgan Accessible Desk has wheelchair-compatible dimensions with
pull-out drawers.
For Pottery Barn Teen, the Gear-Up Adaptive Backpack and
Lunchbox Collection is full of style and designed to easily mount
on a wheelchair. The backpack features an insulated pocket, a
padded interior pocket, and a pouch for personal items as well as
access ports that accommodate tubes and cables, and a hideaway
pocket to stow backpack straps. The matching lunchbox features a
carrying handle and roomy interior to store food. The Hampton
Accessible Desk features a seat opening sized for a wheelchair,
easy to grab drawer handles, and a beautiful finish to create a
serene study space.
To shop the full back-to-school assortment of Pottery Barn Kids
and Pottery Barn Teen, visit www.potterybarnkids.com and
www.potterybarnteen.com. Join the conversation on social media with
@potterybarnkids and @potterybarnteen.
ABOUT POTTERY BARN KIDS
Introduced in 1999, Pottery Barn Kids offers exclusive home
furnishings available online and in stores globally to create
kid-friendly, eco-conscious, stylish, and innovative spaces.
Pottery Barn Kids’ mission is to bring the utmost in quality
design, sustainability, and safety into every family’s home.
Products are rigorously tested to meet the highest child safety
standards and are expertly crafted from the best materials to last
beyond the childhood years. Pottery Barn Kids is a member of
Williams-Sonoma, Inc. (NYSE:WSM) and participates in The Key
Rewards, a free-to-join loyalty program that offers members
exclusive benefits across the family of brands.
ABOUT POTTERY BARN TEEN
Introduced in 2003, Pottery Barn Teen offers home furnishings
and solutions to create spaces that reflect who teens are and how
they live. Available online and in stores globally, Pottery Barn
Teen brings the best in quality design with a focus on eco-friendly
and sustainable materials that have a low impact on the
environment. Pottery Barn Dorm, launched in 2010, is Pottery Barn
Teen’s offering of dorm furniture and essentials with the same
quality and commitment to style. Pottery Barn Teen is a member of
Williams-Sonoma, Inc. (NYSE:WSM) and participates in The Key
Rewards, a free-to-join loyalty program that offers members
exclusive benefits across the family of brands.
WSM PR
View source
version on businesswire.com: https://www.businesswire.com/news/home/20230804443104/en/
Molly Terrell Public Relations, Pottery Barn Teen
mterrell@wsgc.com
Lauren Sanchez Public Relations, Pottery Barn Teen
lesanchez1@wsgc.com
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