Forrester Honors Recipients Of Its 2023 Technology Awards For The Americas
09 Agosto 2023 - 10:00AM
Business Wire
Falabella and U.S. Bank recognized for building
their technology strategies around customers to fuel business
growth
Forrester (Nasdaq: FORR) today announced that Falabella and U.S.
Bank are the winners of its Technology Strategy Impact and
Enterprise Architecture Awards for the Americas, respectively.
These awards, which will be presented at Technology &
Innovation North America, recognize both organizations for
executing technology strategies that enable their business to be
more adaptive, creative, and resilient — accelerating business
growth and driving customer outcomes.
Falabella, a pioneering physical-digital ecosystem in Latin
America, has received Forrester’s Technology Strategy Impact Award
this year for implementing a technology strategy focused on
delivering customer value across its business units, including its
marketplace, multiple omnichannel retail formats, and financial
services. Falabella is offering customers a seamless and integrated
experience across all touchpoints through its key business
platforms by using advanced analytics and digital-native techniques
and tools to deliver better customer outcomes that drive business
growth.
U.S. Bank, the fifth largest bank in the United States, is this
year’s recipient of Forrester’s Enterprise Architecture Award,
presented in partnership with The Open Group, author of the TOGAF®
standard, which was developed by The Open Group Architecture Forum.
U.S. Bank is excelling at outcome-driven enterprise architecture
(EA) practices to improve efficiency and drive growth. Its key
initiatives include embedding controls and policies within the
bank’s DevOps pipeline and unifying EA with the bank’s other
governance efforts.
Harvard Business School is the finalist for Forrester’s 2023
Technology Strategy Award for the Americas. Finalists for
Forrester’s 2023 Enterprise Architecture Award for the Americas
include smart manufacturer Rockwell Automation and
biopharmaceutical company Takeda.
Forrester Technology Award recipients will share their success
stories at Technology & Innovation North America, taking place
in Austin, Texas, and digitally, September 10–12, 2023, a leading
event for chief information officers, chief technology officers,
chief digital officers, and other technology leaders to learn best
practices and tools to home in on the technology strategy best
suited to fuel their business growth.
“Forrester’s Technology Award recipients successfully
collaborate with other customer-facing functions to build
technology strategies that align with their organization’s business
objectives,” said Sharyn Leaver, chief research officer at
Forrester. “In quickly reconfiguring business capabilities to meet
future customer and employee demands with adaptivity, creativity,
and resilience, these companies play a key role in enabling,
creating, and amplifying long-term business growth. We look forward
to celebrating these trailblazing organizations at Technology &
Innovation North America.”
Resources:
- Learn more here and here about how this year’s Technology Award
winners and finalists are executing customer-driven technology
strategies that fuel their business.
- Explore the changing role of technology leaders and how they
can accelerate growth at their organizations.
- Discover how technology leaders can build a tech strategy and
architecture to deliver on innovation.
About Forrester
Forrester (Nasdaq: FORR) is one of the most influential research
and advisory firms in the world. We help leaders across technology,
customer experience, digital, marketing, sales, and product
functions use customer obsession to accelerate growth. Through
Forrester’s proprietary research, consulting, and events, leaders
from around the globe are empowered to be bold at work — to
navigate change and put their customers at the center of their
leadership, strategy, and operations. Our unique insights are
grounded in annual surveys of more than 700,000 consumers, business
leaders, and technology leaders worldwide; rigorous and objective
research methodologies, including Forrester Wave™ evaluations; 100
million real-time feedback votes; and the shared wisdom of our
clients. To learn more, visit Forrester.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20230809521988/en/
Ira Kantor 617-797-6217 ikantor@forrester.com
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