Jack in the Box Opens Salt Lake City, its First New Market in over a Decade, with Record-Breaking First Month Sales
09 Agosto 2023 - 2:56PM
Business Wire
In Addition, Del Taco Adds 57 New
Commitments in Q3, New Commitments Inked in Texas, Wyoming, and
Montana.
Jack in the Box Inc. (NASDAQ: JACK), one of the nation’s
leading QSR chains, announced record-breaking full-first-month
sales in Salt Lake City, its first new market entry in over a
decade. The store outperformed the brands previous record-setting
new market opening by 66%.
“Jack in the Box is an iconic brand with more than 70 years of
experience and based on monthly sales, this ranks as the highest
new market opening in the brand’s history.” said Tim Linderman,
chief development officer. “This opening exceeded our expectations
and displays the ability for Jack in the Box to succeed in new
markets. There was so much pent-up demand, our fans were willing to
wait in the drive-thru lane for more than four hours. In addition
to adding restaurants in existing markets, entering new markets is
critical for Jack in the Box and our experience in Salt Lake City
lays the foundation for our plan to expand across the U.S.”
Salt Lake City is the first city to showcase Jack in the Box’s
new CRAVED image – which offers unique design elements and a fresh
new look to the current Jack in the Box prototype. On the heels of
this opening, Jack in the Box will be introducing the first
drive-thru / walk-up only CRAVED image in Ogden, UT this Fall. The
brand plans to open four additional CRAVED units this calendar
year, with two of those being in Louisville, Kentucky, another new
market entry in 2023.
Del Taco also announced record-setting performance with 57 new
commitments in Q3 which is the most commitments in a three-month
period in the company’s 50+ year history. This includes new market
commitments in Texas, Montana, and Wyoming along with 36 additional
commitments in Florida. Del Taco, led by refranchising agreements,
has signed 83 commitments year-to-date.
“Select new market expansion and fully penetrating our existing
markets is our top strategic initiative. We have tremendous
momentum in the Southeast, and we’re excited to announce our
expansion into Texas and other new markets.” Linderman adds.
“Demand for our brand has never been higher. We are the second
largest QSR Mexican concept, by units, in the U.S. and we continue
to differentiate ourselves through our fresh menu, available
territory, and flexible prototype buildings.”
About Jack in the Box & Del Taco
Jack in the Box Inc. (NASDAQ: JACK), founded and headquartered
in San Diego, California, is a restaurant company that operates and
franchises Jack in the Box®, one of the nation's largest hamburger
chains with approximately 2,200 restaurants across 21 states, and
Del Taco®, the second largest Mexican-American QSR chain by units
in the U.S. with approximately 600 restaurants across 16 states.
For more information on both brands, including franchising
opportunities, visit www.jackintheboxfranchising.com and
www.deltacofranchise.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20230809945876/en/
Dustin Thompson Franchise Development, Jack in the Box
media@jackinthebox.com
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