Albertsons Companies Launches Nutrition Insights to Sincerely Health™ Platform
16 Agosto 2023 - 10:00AM
Business Wire
New functionality offers nutrition insights
on grocery food purchases based on USDA’s MyPlate
Albertsons Companies, Inc. (NYSE:ACI) is excited to share the
latest digital enhancement to its Sincerely Health platform, a
nutrition insights tool that measures grocery purchases based on
the serving recommendations of USDA’s MyPlate guidance. The
“Nutrition” functionality within the Sincerely Health experience
empowers customers to make informed food choices based on their
dietary preferences, household size and age group.
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“With the launch of this feature, we are offering real-time
nutritional information, both at an item and basket level, making
it easy for our customers to make better food choices,” said Omer
Gajial, Chief Digital Officer and EVP Health at Albertsons Cos. “As
one of the largest food and drug retailers in the U.S. with 24
grocery banners serving local communities, we are committed to
improving lives by making wellness solutions more accessible to
customers.”
The USDA’s MyPlate provides guidance for consuming the five food
groups that make up a healthy dietary pattern: fruit, vegetables,
grains, protein foods, and dairy or fortified soy alternatives, as
well as healthy eating overall. By connecting a customer’s loyalty
account to their Sincerely Health profile, the nutrition insights
tool will review recent and future grocery purchases and
automatically calculate how much of their food items meet MyPlate
dietary guidance. With just a single tap, shoppers can quickly see
if their grocery baskets may be lacking in one or more essential
food groups.
Sincerely Health also provides personalized food
recommendations, recipes and insightful articles based on
nutritional and diet preferences as well as dietary restrictions.
This user-friendly experience simplifies eating recommendations,
and helps customers discover meals that align with their personal
nutrition goals. Sincerely Health is a valuable resource that will
enable more Americans to adopt a nutritious dietary lifestyle when
and where many of their meal decisions are made – at the grocery
store.
The Nutrition Insights functionality within Sincerely Health
advances the company’s commitment to the White House Conference on
Hunger, Nutrition and Health by empowering customers with
actionable nutrition information and nutritious meal solutions. As
part of a broader commitment to inspire better eating habits,
Albertsons Cos. pledged to provide 50 million evidence-based
nutrition recommendations to digital customers by 2024 and launch
six health campaigns by 2025 utilizing in-store events and digital
platforms to increase awareness of MyPlate dietary guidance.
“At the USDA Food and Nutrition Service, we are working
alongside our incredible MyPlate National Strategic Partners to
meet the goals of the White House Conference on Hunger, Nutrition
and Health and to advance nutrition security. We cannot do this
important work alone, but together we can make progress that will
change lives and ensure a healthier, more prosperous future for
everyone in this country,” said Dr. Caree Jackson Cotwright,
Director of Nutrition Security and Health Equity for USDA Food and
Nutrition Service.
To offer customers an incentive for eating better, the Sincerely
Health platform rewards healthy points to customers for setting
their nutrition goals and adopting better eating habits such as
cooking at home, limiting sweet treats and cutting back on fried
food. Customers can also earn weekly and monthly rewards for
meeting their MyPlate recommendations across each food group.
Accumulated points can then be redeemed for grocery coupons and
discounts on items such as fresh produce, seafood and meat.
The Sincerely Health digital health and wellness platform is
available on 16 grocery apps and websites including Albertsons,
Safeway, Vons, Shaw’s, Jewel-Osco, Acme, Tom Thumb and more.
Designed as a digital resource for managing seven dimensions of
well-being, the platform enables users to link their activity
trackers, and log their vitals and medication regimen. It also
connects to an online pharmacy experience, including tools for
managing prescriptions, scheduling vaccine appointments, and
connecting with general practitioners via convenient telehealth
services.
Click here for a demonstrational video on the new nutrition
insights feature recently added to Sincerely Health. To learn more
about the overall Sincerely Health platform or to sign up, click
here.
About Albertsons Companies
Albertsons Companies is a leading food and drug retailer in the
United States. As of June 17, 2023, the Company operated 2,272
retail food and drug stores with 1,726 pharmacies, 401 associated
fuel centers, 22 dedicated distribution centers and 19
manufacturing facilities. The Company operates stores across 34
states and the District of Columbia with 24 banners including
Albertsons, Safeway, Vons, Jewel-Osco, Shaw's, Acme, Tom Thumb,
Randalls, United Supermarkets, Pavilions, Star Market, Haggen,
Carrs, Kings Food Markets and Balducci's Food Lovers Market. The
Company is committed to helping people across the country live
better lives by making a meaningful difference, neighborhood by
neighborhood. In 2022, along with the Albertsons Companies
Foundation, the Company contributed more than $200 million in food
and financial support, including more than $40 million through our
Nourishing Neighbors Program to ensure those living in our
communities and those impacted by disasters have enough to eat.
Source: Albertsons Companies, Inc.
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